2026 Franchise Management Software Benchmark Study
Satisfied, and still shopping. What makes franchise organizations stay with their software—and what makes them leave? Explore findings from 246 franchise executives, operators and administrators on satisfaction, adoption, ROI, AI readiness and switching intent.
This 52-page report from Gerson Advisory Services helps franchise leaders evaluate their technology investments, understand the adoption gap, and identify what drives lasting business value.
Take a look inside
Browse the report cover, contents, key themes and a sample analysis. Use the arrows or swipe through the preview. Click any image to view it at full size.
What’s inside the full report
- Satisfaction, adoption, ROI and vendor benchmarks across 60+ measures.
- Cross-tabulations by adoption, platform tenure, annual investment, platform, AI availability, stack size and system size.
- Analysis of the drivers of satisfaction, value, advocacy and switching.
- A platform scorecard and respondent insights from five open-ended questions.
- Recommendations for franchisors, operators, franchisees, software providers, investors and advisors.
- Full methodology, question-by-question results and a skeptical reviewer’s audit.
Your Franchisor License
Your license covers your whole company for internal use. Share the report with your leadership team to support technology evaluation, adoption planning and discussions with software providers.
Please do not distribute the report outside your organization. Reproduction or distribution requires written permission from Gerson Advisory Services.
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If you completed the survey, contact Gerson Advisory Services to confirm your participant access before purchasing.
Contact Gerson Advisory Services →Make your next software decision an informed one.
Get the complete benchmark study and bring independent franchise industry research into your team’s next technology conversation.
Buy the Full Report — $450 →Purchase through Payhip. Franchisor License for company-wide internal use.