GAS for your growth engine

Gerson Advisory Services

There are few experts that are more knowledgeable and proven than Keith Gerson, CFE who brings franchisors fifty years of personal expertise as a franchisor, franchisee and supplier to help you in your sustainable growth. And now, he’s available to work with you.

67% of franchisees are equal or worse than local competitors

A Gerson Advisory Services study shows 67% of franchisors believe their franchisees can only execute equal to, or worse than their competitors.

34.8% of sales leads go unanswered

According to the 2023 FranConnect Franchise Sales Index Report, 34.8% of all leads received no emails, calls, text messages or activities set.

50% + of Franchisees.

The percentage that states “technology tools” are among the top values that a franchisor provides.

FDD Competitive Analysis

You’ll receive a comparative analysis of your FDD with that of your top competitors. This report will also include the most recently updated 2024 reports from franchisors who have completed their filings.

Our comprehensive report will help you:

1. Identify key trends and strategies in your industry

2. Benchmark your franchise offering against your competitors

3. Uncover potential areas for improvement and growth

4. Stay informed about the latest developments in the franchise market

By taking advantage of this limited-time offer, you’ll gain access to crucial information that can help you make informed decisions and stay ahead in the highly competitive franchise industry.

How We Can Help

Our services provide a unique perspective and a comprehensive and forensic approach to uncovering the ways to improve your franchise sales, marketing, operations, and franchise engagement and relations.

Testimonials

Lisa Montanio

Lisa Montanio

“I feel the information you provided validated some of the areas I thought we needed to work on which was great to hear. It was also very helpful to see how we compare to other B2B concepts. I also appreciated the ideas on how to better position some of the advantages of CMIT Solutions versus some of our competitors. It was very helpful for my team members to hear this information firsthand to get a better understanding of the franchise industry and how CMIT Solutions fits in the industry.”
Kevin Wilson

Kevin Wilson

“ I highly recommend Keith for entrepreneurs growing an emerging brand or more mature companies looking for a fresh perspective”.
Jamshaid (Jam) Hashmi

Jamshaid (Jam) Hashmi

“Keith’s presentation opened minds & created a sense of urgency for action”.
Michael Mabry

Michael Mabry

“Keith, I can’t thank you enough for speaking at our MOO Franchisee Conference. As you know, this is our premier franchisee gathering that we host each year, and is our time to shine as a brand. Your keynote was the icing on the cake. Your ability to take our internal message of Simply Better and apply it to our industry, brand, and individual franchisees resonated throughout the room. I personally received more comments and praise on your presentation than any other. The coolest part for me is the fact that you are a brand partner (FranConnect), presenter (keynote), and friend (your wicked piano and singing skills during dinner)! Thank you Keith for making MOOYAH Simply Better!”
Diane Davis

Diane Davis

“Keith Gerson put together a six-page report for us on our competition, and we learned things in one fell swoop that we never would have known. We are now able to look at ourselves compared to the competition and make strategic decisions that are educated in nature. And I just want to say a big thank you to Keith. I would recommend this for anyone in franchising who wants to grow significantly. Understanding your competition and what they’re doing is an important part of what we need to be doing as franchisors. This report has helped us do this and I see us doing this on an ongoing basis. I highly recommend that you take this opportunity and let Gerson Advisory Services to help you out-execute your competition.”
Eric D’Amico

Eric D’Amico

"Keith is a fountain of knowledge regarding the franchising and restaurant space. He was able to quickly and efficiently boil down where gaps were in our disclosure process and how we stacked up against the competition. If I need future counsel as we think through our strategies going forward, Keith will be one of my first calls.”
David McKinnon

David McKinnon

“Under Keith Gerson’s leadership as President and COO, PuroClean became one of the fastest growing franchise systems in North America, literally tripling in size from 92 locations to over 300 in a three year period. Consumer level revenues grew from $46 million to $90 million and profitability of the organization soared 3.5 times. Keith was able to reduce Franchisee attrition rates to an all-time record low, each year besting the one before it. This results in our receiving two world-class Franchisor designations by the Franchise Research Institute during 2007 & 2008. We are grateful to Keith Gerson for the contributions he made to the PuroClean Franchise System.”

My Story

I’ve dedicated 50 Years of my life as a franchisor, a franchisee and as a franchise supplier. Thirty seven years of those years were as an executive of franchise brands including Jack in the Box Restaurants and Mrs. Fields Cookies where I was able to create franchising programs from their very inception. While serving as President and COO of PuroClean, where under my leadership I literally tripled the size of the company from 92 locations to over 300 in a three year period; grew consumer level revenues from $46 million to $90 million and profitability of the organization soaring by 3.5 times. I was able to reduce Franchisee attrition rates to an all-time record low, each year besting the one before it. I’ve also been awarded two world-class Franchisor designations by the Franchise Research Institute.

Over the last 12 years, while serving as the President of Franchise Operations for FranConnect, I had the opportunity to work directly with many of the 1200 brands we served. This afforded me the opportunity to have access to the data and trends that permitted me to develop a study of best-practices. Now I’m standing by, ready to share my unique perspective and to help you achieve your best-year-ever.

Recruiting Talent

Franchise Thought Leadership

Thought Leadership