FDD Competitive Analysis
For just $2,500, you’ll receive a comparative analysis of your FDD with that of your top competitors. This report will also include the most recently updated 2024 reports from franchisors who have completed their filings.
Our comprehensive report will help you:
1. Identify key trends and strategies in your industry
2. Benchmark your franchise offering against your competitors
3. Uncover potential areas for improvement and growth
4. Stay informed about the latest developments in the franchise market
By taking advantage of this opportunity, you’ll gain access to crucial information that can help you make informed decisions and stay ahead in the highly competitive franchise industry. Participants will not only receive the report, you will also have a 1.5-hour consulting session with Keith Gerson to review and discuss best practices, and you will receive five of your competitor’s FDD reports as a value add.
Contact us today to secure your competitive advantage by filling out the form.

Our Custom FDD Competitive Analysis Report is designed to give your team the insights, tools, and strategies needed to thrive. Here’s how we help you rise above the competition:
Comprehensive Insights
We deliver an in-depth analysis of competitor franchise fees, Total Addressable Market (TAM) insights, and unit economics. Know exactly where you stand and how to position your brand to win strategically.
Franchise Sales Battlecards
Arm your sales team with powerful battle cards to dominate every sales conversation. These tailored resources will help your team handle objections, showcase your competitive strengths, and confidently close deals.
Actionable Recommendations
Make your franchise offerings irresistible with expert advice and actionable recommendations. From messaging to positioning, we help you differentiate your brand and stand out to prospective franchisees.
Recent Reviews
Lisa Montanio, CMIT, Director of Franchise Development
“I feel the information you provided validated some of the areas I thought we needed to work on which was great to hear. It was also very helpful to see how we compare to other B2B concepts. I also appreciated the ideas on how to better position some of the advantages of CMIT Solutions versus some of our competitors. It was very helpful for my team members to hear this information firsthand to get a better understanding of the franchise industry and how CMIT Solutions fits in the industry.”
Diane Davis, Chief Operating Officer of Wise Coatings
“Keith Gerson put together a six-page report for us on our competition, and we learned things in one fell swoop that we never would have known. We are now able to look at ourselves compared to the competition and make strategic decisions that are educated in nature. And I just want to say a big thank you to Keith. I would recommend this for anyone in franchising who wants to grow significantly. Understanding your competition and what they’re doing is an important part of what we need to be doing as franchisors. This report has helped us do this and I see us doing this on an ongoing basis. I highly recommend that you take this opportunity and let Gerson Advisory Services to help you out-execute your competition.”
Callum MacKay, Chief Development Officer, Noodle Box
The FDD Competitive Analysis Report from Gerson Advisory Services has been of incredible value to our business.
The depth of research and the comprehensive nature of the analysis provided us with critical insights into our competitors, market trends and potential areas of opportunity. The report was easy to understand, well-structured, backed by solid data and delivered in an easy-to-understand way.
Keith demonstrated exceptional expertise and tailored his findings to our industry. Thanks to these insights, we’ve been able to make informed strategic decisions that have already had a positive impact on our franchise model. We highly recommend Keith’s services to any franchise looking to enter the US market and gain a competitive edge.
Shannon Iverson, Taco John’s International, Inc, VP FOR DEVELOPMENT
Working with Gerson Advisory Services on our FDD review and competitive analysis has been a big win for our team. The extensive research and battle cards they put together gave us a clear picture of where we stand in the market and how we can outshine the competition. The analysis has equipped our team with the tools to clearly differentiate our brand, tell our story better, and strategically position ourselves for growth.
Eric D’Amico Director of Franchise Sales at Subway
“Keith is a fountain of knowledge regarding the franchising and restaurant space. He was able to quickly and efficiently boil down where gaps were in our disclosure process and how we stacked up against the competition. If I need future counsel as we think through our strategies going forward, Keith will be one of my first calls.”

Keith Gerson, CFE
Keith Gerson brings 50+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has created several leading franchise systems from conception through launch and sustained growth.