Services We Provide

With Gerson Advisory Services will enable you to:

Sell More Franchises

Drive Topline Revenues

Improve Franchise Operational Performance

Increase Franchisee Engagement & Adoption.

Franchise Sales Effectiveness

Evaluating sales processes, team effectiveness, CRM utilization, and includes CRM utilization, pipelines analysis (bottlenecks, opportunities, mystery shops and thought leadership.

Franchise Marketing Forensic Audits

Comprehensive review, assessment and recommendations for marketing efforts including SEO/SEM, Web Properties, Paid Search/Paid Social, Integrated Contact Metrics, Vendor/Supplier Validations, and more.

Franchise Website Reviews

Deep Dive into web analytics, user engagement, page performance, and setup of webmaster tools. This includes a best practices assessment of design and user experience along with traffic bleed.

Franchise Operations Forensic Audits

Analysis of franchisee engagement, operations playbooks, consultant training, and strategies to enhance profitability. Services include franchisee engagement and adoption review, Franchise Consultant training and execution, franchisee profitability assessments, establishing peer performance groups, and coaching for improved franchisee performance.

Advisory Calls

You’ll have the opportunity to discuss topics of most interest to you as desired in one-hour blocks and with any number of your team members as you you’d like to have participate.

FDD Competitive Analysis

Identify your top 3-5 competitors and we’ll provide you with a comprehensive review of how you stack up. Your analysis will include a chart of your comparative key metrics & financials, Item 19, Franchise Sales (AUV & Earnings), Franchise Openings & Closures, trending franchise net unit growth, failure rate, etc. You’ll also receive your competitors FDD’s.

Empower Your Business with Strategic Leadership

Our service offers the expertise to serve as a valuable member of your board of directors, driving success and informed decision-making.

Elevate Your Franchise Conference with a Tailored Keynote Address.

Keith will develop and deliver a custom presentation related to your franchise conference themes and desired outcomes that captivates, informs, and inspires.

Contact us today for your Advisory Services