Better questions lead to better franchise decisions.

Franchisors face consequential choices about technology, development, operations and franchisee performance. Too often, the available research tells them what is popular without revealing what is working, where expectations diverge or what leaders plan to change next.

Through Voice of the Franchisor Compass™, Keith Gerson, CFE, develops focused benchmark studies that put those questions directly to franchise executives. Each study is designed to turn candid responses into useful comparisons, emerging patterns and practical perspective for decision makers.

Keith brings 50 years of experience across the franchise business as a franchisor, franchisee and supplier. His work developing the annual franchise development survey for FranConnect and the International Franchise Association over roughly two decades, together with his extensive relationships across franchise brands, informs how he frames the questions and interprets the answers. The result is research grounded in the decisions franchisors actually face.

This growing library is where Gerson Advisory Services publishes its latest studies and makes each report available to the leaders who can put the findings to work.