We recently partnered with Keith Gerson to develop a custom training for our multi-unit franchisees at Goldfish Swim School. Keith brought deep expertise to the table—interviewing both franchisees and key stakeholders across our system, collaborating closely with our operations and training teams, and ultimately delivering a high-impact program that filled a critical gap in our learning library.
What made Keith’s work stand out was his ability to create content that transcended brand specifics. This wasn’t about how to run a Goldfish Swim School—it was about how to be a great multi-unit operator in any franchise system. The framework he built addressed the unique complexities of scaling people, processes, and performance across multiple locations—something that’s often talked about but rarely taught well.
The training was exceptionally well received by our founder and our largest multi-unit operators. It was professional, thoughtful, and immediately actionable.
If you’re a franchisor looking to level up your multi-unit playbook, Keith is one of the few people I’d recommend without hesitation