There’s nothing worse than sitting through a conference presentation and realizing you’ve heard it all before. Maybe even word-for-word at another event. That’s what I call a “canned presentation.” And it’s the fastest way to lose an audience’s attention.
Franchise conferences aren’t about entertainment, they’re about transformation. And transformation requires relevance, personalization, and authenticity.
Here’s why canned presentations fail:
They don’t address the audience’s reality. A keynote that’s been delivered the same way to 20 different industries will never hit home for a room of franchisees with specific challenges.
They leave no room for dialogue. Audiences today don’t want to be talked at—they want to be talked with. Canned talks don’t allow for questions, interaction, or adaptability.
They inspire but don’t equip. A flashy story or clever slide deck might motivate you in the moment, but if attendees can’t walk away with tools they can use, the impact disappears.
When I design a keynote, I start with the audience in mind:
- What’s keeping them up at night?
- What opportunities are they missing?
- How can I provide frameworks, strategies, and real examples that they can use today?
No two audiences are the same, and no two presentations should be either. That’s the difference between a speech that fills time and a keynote that fuels growth.
If you’re planning a franchise conference, don’t settle for canned. Demand content that is custom, interactive, and transformative. Your audience (and your brand) deserves nothing less.
Ready to transform your next franchise conference? Don’t settle for generic content that fails to engage your audience. Let’s design a keynote that speaks directly to your franchisees, energizes your event, and delivers actionable insights that drive results.
👉 Schedule a call with Keith Gerson today and start planning a conference your franchisees will never forget. https://gersonadvisoryservices.com/keynotespeaking/