The playbook for turning top-line growth into bottom-line results.
A focused, 60-minute executive session on how leading franchise systems are improving profitability through better recruiting, stronger training, and disciplined performance coaching—supported by smarter use of technology and capital.
Reserve Your Spot Now →Flat demand masked by pricing. Price increases are masking flat or declining demand across many systems.
Costs remain elevated. Labor, insurance, and supply chain costs continue to squeeze franchisee margins.
Capital is expensive. The cost of capital continues to challenge franchisee returns and system growth.
The question isn’t growth. It’s profitability.
How to recruit higher-caliber franchisees—and why this is the single biggest driver of long-term unit economics.
Smarter approaches to training and development that improve ramp-up and consistency.
How to coach franchisees for measurable performance improvement—not just scorecards.
Where AI and data are actually reducing costs—and where they’re not.
How to optimize your tech stack without overcomplicating your system.
Strategies to reduce the cost of capital and improve franchisee viability.
Receive the Gerson Advisory 2026 Unit Economics Report—a cross-sector look at how franchise systems are adapting, and where the real opportunities lie.
Sean Fitzgerald, CFE
President at TruBlue Home Service Ally
Gerry Henley, CFE
President of Franchise Operations, Naz’s Halal · CEO, Launch to Growth
Amit Pamecha
Founder of FranConnect and HireNetix
Keith Gerson, CFE
CEO, Gerson Advisory Services · Former President of Franchise Operations at FranConnect · 52 years as a leading franchisor
Join franchise leaders for a focused session on the strategies that are actually moving the needle on unit economics in 2026.
Your unit economics are only as strong as the franchisees you recruit—and how well you develop them.