An IFA Summer Learning Series session providing a structured approach to identifying franchise system vulnerabilities and preparing teams to respond to disruption with speed and clarity. Covers system-wide risk assessment, crisis management planning with defined roles and escalation protocols, and communication strategies that maintain franchisee and stakeholder trust. Speaker: Michael Seid, Managing Director of MSA Worldwide.
Discover Industry Events & Experiences with Gerson Advisory Services — curated gatherings designed for franchise executives, founders, consultants, and supplier partners focused on networking, professional growth, and franchise ecosystem expansion. From leadership roundtables to educational forums and live workshops, our events bring together top franchise minds to exchange strategies and build meaningful industry connections. Stay updated on upcoming franchise conferences, VIP retreats, and collaboration opportunities that advance your brand and expand your professional network.
