We recently partnered with Keith Gerson to develop a custom training for our multi-unit franchisees at Goldfish Swim School. Keith brought deep expertise to the table—interviewing both franchisees and key stakeholders across our system, collaborating closely with our operations and training teams, and ultimately delivering a high-impact program that filled a critical gap in our learning library.

What made Keith’s work stand out was his ability to create content that transcended brand specifics. This wasn’t about how to run a Goldfish Swim School—it was about how to be a great multi-unit operator in any franchise system. The framework he built addressed the unique complexities of scaling people, processes, and performance across multiple locations—something that’s often talked about but rarely taught well.

The training was exceptionally well received by our founder and our largest multi-unit operators. It was professional, thoughtful, and immediately actionable.

If you’re a franchisor looking to level up your multi-unit playbook, Keith is one of the few people I’d recommend without hesitation

I had the pleasure of working with Keith Gerson on a strategic consulting project aimed at helping our Licensees thrive. Keith got up to speed quickly, rolled up his sleeves, and delivered a thoughtful, practical plan that’s already proving valuable.

He brought deep expertise to the table, but what stood out most was how he organized the facts and translated them into a do-able solution—nothing theoretical or pie-in-the-sky. His recommendations were grounded in reality and addressed the opportunities and challenges we were facing head-on. The final deliverable was well-structured, easy to digest, and ready to implement.

I’d gladly recommend Keith to anyone looking for strategic insight paired with real-world execution.

I don’t use this term lightly, but Keith is a 'legend' in the franchise industry. I was very fortunate to work alongside him over the last five years as we grew Franconnect, including the addition of several new products for our customers. Keith's deep understanding of the industry was crucial, enabling me to rely on him not only for insights into the current state of the industry but, more importantly, its future direction. He truly has the pulse of the industry. As Keith moves on to his next role, I am really glad to have his wisdom to count on.

Keith is also very generous with his advice, having helped multiple friends who were looking to enter franchising.

Thank you, Keith. It’s been a pleasure! 🙏

We were lucky enough to have Keith as our keynote speaker at our recent annual franchise conference. Keith's message was perfect for our group. We have never had such raving reviews from our franchisees for our keynote presenter. He was able to connect with the franchisees at their level and made them very comfortable. 

Keith's keynote address was certainly the highlight of our conference. 

Thanks Keith!

In my past, I have known many people who say they are brand marketing experts. Recently, I attended an International franchise Summit in the United Kingdom and had the privilege to hear Keith Gerson yet again perform as a Keynote Speaker as a Franchise Expert on the topic of Franchise Brand Marketing. After the Keynote address, Keith had the time to share some additional insights with me on Franchise Operations and have an even more enriched discussion on Franchise Brand Marketing. I must say Keith is the best expert in the area of franchise brand marketing that I have known. But what is even more amazing is his passion to talk with the guests at the conference. I commend Keith's passion for Brand Marketing and would highly recommend him as a Keynote Speaker at your next franchising event.