Date: Thursday, January 29th, 2026
How Franchisors and Franchisees Can Redesign Hiring to Protect Growth and Performance
Time: 2 PM EST
Location: Virtual Webinar
FEATURED IN:
Hiring hasn’t failed overnight. It’s become a long-standing constraint—one that quietly limits performance, confidence, and scalability across franchise systems.
- Candidates disengage earlier.
- Managers are stretched thin.
- Turnover feels constant.
- And franchisors often feel limited in how directly they can help.
On January 29 at 2:00 PM ET, join a live, executive-level discussion on how franchisors and franchisees are rethinking hiring—using better process, smarter technology, and clearer boundaries—to improve performance without breaking the franchise model.
What You’ll Learn & Take Away
Where hiring actually breaks today—before interviews—and what’s within your control
How staffing volatility affects confidence, scalability, and long-term system health
Where franchisors can safely provide recruiting support without crossing operational or joint-employer boundaries
How technology and AI improve candidate conversion, speed-to-hire, and efficiency—without replacing human judgment
What predictable hiring looks like in practice, and how small improvements reduce turnover and strengthen performance
Who Should Attend?
If hiring feels inconsistent, overwhelming, or like it’s limiting performance—this session is for you.
Meet the Panel
Andrea Hoffer
Founder & CEO, aha! Talent Experts
Dominique Main
President, HireNetix
Moderator
Keith Gerson, CFE
President & CEO, Gerson Advisory Services
MEET YOUR MODERATOR: Keith Gerson
Keith Gerson, CFE is renowned for his ability to spark transformative conversations in franchising through thought-provoking questions that others hesitate to ask. His unique approach to moderation, based on 50 years of leading franchise brands and as President of Franchise Operations for the leading franchise management system, consistently draws out practical wisdom and innovative strategies from industry leaders, ensuring attendees walk away with game-changing insights they can implement immediately.
Register Now
Time: 2:00 PM Eastern
Live virtual panel + Q&A
“ I highly recommend Keith for entrepreneurs growing an emerging brand or more mature companies looking for a fresh perspective”.
Kevin Wilson, Chairman & CEO at Buzz Franchise Brands“ I highly recommend Keith for entrepreneurs growing an emerging brand or more mature companies looking for a fresh perspective”.
Lisa Montanio, Director Of Franchise Development at CMIT Solutions, LLC“Keith, I can’t thank you enough for speaking at our MOO Franchisee Conference. As you know, this is our premier franchisee gathering that we host each year, and is our time to shine as a brand. Your keynote was the icing on the cake. Your ability to take our internal message of Simply Better and apply it to our industry, brand, and individual franchisees resonated throughout the room. I personally received more comments and praise on your presentation than any other. The coolest part for me is the fact that you are a brand partner (FranConnect), presenter (keynote), and friend (your wicked piano and singing skills during dinner)! Thank you Keith for making MOOYAH Simply Better!”
Michael Mabry, President/COO Mooyah“Keith Gerson put together a six-page report for us on our competition, and we learned things in one fell swoop that we never would have known. We are now able to look at ourselves compared to the competition and make strategic decisions that are educated in nature. And I just want to say a big thank you to Keith. I would recommend this for anyone in franchising who wants to grow significantly. Understanding your competition and what they’re doing is an important part of what we need to be doing as franchisors. This report has helped us do this and I see us doing this on an ongoing basis. I highly recommend that you take this opportunity and let Gerson Advisory Services to help you out-execute your competition.”
Diane Davis, Chief Operating Officer at Wise Coatings“Keith is a fountain of knowledge regarding the franchising and restaurant space. He was able to quickly and efficiently boil down where gaps were in our disclosure process and how we stacked up against the competition. If I need future counsel as we think through our strategies going forward, Keith will be one of my first calls.”
Eric D’Amico, Director - Franchise Sales at Subway“Under Keith Gerson’s leadership as President and COO, PuroClean became one of the fastest growing franchise systems in North America, literally tripling in size from 92 locations to over 300 in a three year period. Consumer level revenues grew from $46 million to $90 million and profitability of the organization soared 3.5 times. Keith was able to reduce Franchisee attrition rates to an all-time record low, each year besting the one before it. This results in our receiving two world-class Franchisor designations by the Franchise Research Institute during 2007 & 2008. We are grateful to Keith Gerson for the contributions he made to the PuroClean Franchise System.”
David McKinnon, Co-Founder, Investor, Franchisor at Puro Clean