Date: Wednesday, March 12th, 2025

Time: 12 PM ET

Position Your Franchise for Maximum PE Value with Alicia Miller

RESERVE YOUR SPOT NOW

Duration: 60 minutes

Format: Live online webinar with Q&A

Cost: Complimentary

FEATURED IN:

RESERVE YOUR SPOT NOW

WHAT YOU’LL LEARN

Unit Economics & Performance: How to optimize your unit-level metrics and close performance gaps that PE firms scrutinize during valuation

Growth Infrastructure: Building scalable systems and development processes that validate your growth potential and command premium multiples

Deal Positioning: Understanding what makes PE firms pay premium valuations and how to align your business for optimal transaction value

Exit Readiness Assessment: Critical self-evaluation tools and metrics to identify value-draining gaps before PE due diligence begins

MEET YOUR MODERATOR: Keith Gerson

Keith Gerson, CFE is renowned for his ability to spark transformative conversations in franchising through thought-provoking questions that others hesitate to ask. His unique approach to moderation, based on 50 years of leading franchise brands and as President of Franchise Operations for the leading franchise management system, consistently draws out practical wisdom and innovative strategies from industry leaders, ensuring attendees walk away with game-changing insights they can implement immediately.

OUR FEATURED SPEAKER: Alicia Miller

Alicia Miller is the Managing Director of FranData, bringing extensive franchise industry expertise from her successful career as an advisor, investor, and operator. As the former Founder of Emergent Growth Advisors, she partnered with franchise founders, management teams, and private equity firms to drive growth and transformation initiatives. Her unique perspective stems from her hands-on experience as a multi-unit franchisee combined with deep expertise in private equity transactions.
A respected thought leader, Ms. Miller has authored over 100 articles in publications, including Franchise Times, Entrepreneur, and Forbes. Her recent book, “Big Money in Franchising” (2024), examines private equity’s impact on franchise stakeholders. She currently serves as an independent director for Elevated Ventures Group and advisor to the International Franchise Association’s CFE program.
Ms. Miller holds an MBA from The Wharton School and multiple industry certifications, including Certified Franchise Executive™ (CFE) and Certified Merger & Acquisition Advisor™ (CM&AA).

Who Should Attend?

This webinar is perfect for franchisors and franchisees looking to learn how to overcome franchisees’ reluctance to get our of their units and into the community:

  • Franchise Founders & CEOs: Executive leaders seeking to position their franchise systems for optimal private equity valuation and eventual successful exit, while building sustainable enterprise value in today’s competitive market

  • Chief Financial Officers & Finance Directors: Finance leaders who need to understand critical unit economics, performance metrics, and valuation drivers that private equity firms scrutinize during due diligence and deal evaluation

  • Franchise Development Executives: System growth leaders responsible for building and validating scalable development processes that demonstrate strong expansion potential to PE investors

  • Multi-Unit Franchisees: Large-scale franchisees interested in understanding private equity’s growing role in franchising and how to position their organizations for potential PE partnerships or exits

  • Franchise Investment Teams: Professionals involved in franchise M&A, strategic planning, and capital raising who need insight into current PE valuation methods and deal positioning strategies

  • Operations Leadership: Senior operations personnel focused on optimizing unit-level performance, closing performance gaps, and implementing systems that support premium valuations

Maximize Your Franchise’s Exit Value

It is essential for franchisors seeking to understand PE’s evaluation criteria and build sustainable enterprise value in today’s dynamic market.

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“ I highly recommend Keith for entrepreneurs growing an emerging brand or more mature companies looking for a fresh perspective”.
Kevin Wilson, Chairman & CEO at Buzz Franchise Brands
“ I highly recommend Keith for entrepreneurs growing an emerging brand or more mature companies looking for a fresh perspective”.
Lisa Montanio, Director Of Franchise Development at CMIT Solutions, LLC

“Keith, I can’t thank you enough for speaking at our MOO Franchisee Conference. As you know, this is our premier franchisee gathering that we host each year, and is our time to shine as a brand. Your keynote was the icing on the cake. Your ability to take our internal message of Simply Better and apply it to our industry, brand, and individual franchisees resonated throughout the room. I personally received more comments and praise on your presentation than any other. The coolest part for me is the fact that you are a brand partner (FranConnect), presenter (keynote), and friend (your wicked piano and singing skills during dinner)! Thank you Keith for making MOOYAH Simply Better!”

Michael Mabry, President/COO Mooyah
“Keith Gerson put together a six-page report for us on our competition, and we learned things in one fell swoop that we never would have known. We are now able to look at ourselves compared to the competition and make strategic decisions that are educated in nature. And I just want to say a big thank you to Keith. I would recommend this for anyone in franchising who wants to grow significantly. Understanding your competition and what they’re doing is an important part of what we need to be doing as franchisors. This report has helped us do this and I see us doing this on an ongoing basis. I highly recommend that you take this opportunity and let Gerson Advisory Services to help you out-execute your competition.”
Diane Davis, Chief Operating Officer at Wise Coatings
“Keith is a fountain of knowledge regarding the franchising and restaurant space. He was able to quickly and efficiently boil down where gaps were in our disclosure process and how we stacked up against the competition. If I need future counsel as we think through our strategies going forward, Keith will be one of my first calls.”
Eric D’Amico, Director - Franchise Sales at Subway
“Under Keith Gerson’s leadership as President and COO, PuroClean became one of the fastest growing franchise systems in North America, literally tripling in size from 92 locations to over 300 in a three year period. Consumer level revenues grew from $46 million to $90 million and profitability of the organization soared 3.5 times. Keith was able to reduce Franchisee attrition rates to an all-time record low, each year besting the one before it. This results in our receiving two world-class Franchisor designations by the Franchise Research Institute during 2007 & 2008. We are grateful to Keith Gerson for the contributions he made to the PuroClean Franchise System.”
David McKinnon, Co-Founder, Investor, Franchisor at Puro Clean