Why AI won’t recommend your franchise network.
Customers are searching inside ChatGPT, Perplexity and Google’s AI Overviews — and asking AI to request pricing on their behalf. For multi-unit service franchises, this isn’t a single-location problem. It’s a network-wide visibility crisis playing out across every one of your locations at once.
June 10, 2026
12:00 PM EDT
+ live Q&A
Four things every franchise executive should understand before the next 12 months.
A peer-level conversation between two voices franchise leaders already trust.
Co-Founder & Managing Director, The Franchise Consortium
Author and franchise executive with 52 years of franchising expertise. Former President of FranConnect. Has advised hundreds of franchise systems on growth, technology and franchisee performance.
Hosts this conversation as a peer to franchise executives — not a vendor.
Founder & CEO, Priceguide.ai
One of the most in-demand keynote speakers in business today, Marcus has trained tens of thousands of companies on the future of buyer behaviour.
His book They Ask, You Answer is taught in business schools worldwide. He famously turned a struggling pool company into the most-trafficked pool website on the planet — using transparency as a growth strategy.
Today, Priceguide.ai does the same for service franchise networks at scale: making every location readable, trustworthy, and recommendable by AI search.
Sixty minutes that could change how your entire network gets found.
Free to attend. Replay link sent to every registrant. Built specifically for service franchise leaders running 20+ locations.