In today’s competitive franchise market, simply having a strong concept isn’t enough. The key to sustainable growth lies in understanding your franchise’s position relative to competitors, and your Franchise Disclosure Document (FDD) is the first place to start. With the next FDD filing deadline approaching, now is the time to take a strategic look at your offering.

The Value of a Competitive FDD Analysis

Many franchisors underestimate how much insight a focused competitive review can provide. For $2,500, Gerson Advisory Services delivers a Custom FDD Competitive Analysis Report that offers a clear, side-by-side comparison of your franchise against leading competitors. The report is built on the most recent 2025 FDD filings from brands that have already completed their disclosures, giving you timely, actionable intelligence.

What You Gain:
A comprehensive analysis helps you:

  1. Identify Industry Trends: Understand what your competitors are doing, from fees to marketing strategies.

  2. Benchmark Your Offering: See where your franchise stands in terms of fees, unit economics, and growth potential.

  3. Discover Opportunities: Identify areas to refine your messaging, improve offerings, and attract more qualified franchisees.

  4. Stay Ahead: Keep pace with market changes and make strategic decisions confidently.

Real-World Impact:
Clients like Subway, Home Franchise Concepts, and Sport Clips have leveraged these insights to make data-driven strategic decisions, optimize their franchise offerings, and position their brands for growth.

In addition to the report, clients receive a 1.5-hour consulting session with Keith Gerson to review findings, discuss best practices, and create actionable strategies.

The franchise market waits for no one. By understanding your FDD in the context of your competition, you’re not just responding to industry trends—you’re shaping them.

Don’t wait for the FDD deadline to surprise you. Contact us today to get your Custom FDD Competitive Analysis Report and secure your competitive advantage.

Keith Gerson, CFE, is a globally recognized franchising expert with 50 years of experience. As President & CEO of Gerson Advisory Services, he’s known as a super-connector, trusted advisor to top franchisor CEOs, and thought leader whose webinars, articles, and the FranConnect Franchise Sales Index Report have earned him a massive industry following.