BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.17.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260929T130000
DTEND;TZID=America/New_York:20260929T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3191-1790686800-1790688600@gersonadvisoryservices.com
SUMMARY:Webinar | Beyond Prompts: How to Avoid "Faster Mediocrity" with AI
DESCRIPTION:An IFA webinar challenging the idea that better prompt engineering alone creates meaningful competitive advantage. Introduces the 4 Cs framework — CRM\, content\, channels\, and customers — to transform creativity into a repeatable system that moves from insight to execution. Covers PhD-level questioning techniques for deeper analysis\, building proprietary data puddles from unique internal information\, and scaling meaningful innovation without scaling mediocrity. Speaker: Jack Hom\, Commercial Director Franchise\, ActiveCampaign.
URL:https://gersonadvisoryservices.com/event/webinar-beyond-prompts-how-to-avoid-faster-mediocrity-with-ai/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260930T130000
DTEND;TZID=America/New_York:20260930T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3111-1790773200-1790775000@gersonadvisoryservices.com
SUMMARY:Webinar | How AI Can Help Franchisors Grow Faster Reduce Costs & Improve ROI
DESCRIPTION:A practical webinar exploring nine ways franchisors can use AI today to generate measurable ROI. Covers empowering franchisees with 24/7 self-service support\, field operations intelligence\, demand prediction and staffing optimization\, AI voice technology for lead capture\, multilingual customer support\, franchisee growth and recruitment\, network-wide operational visibility\, omnichannel upselling\, and replicating top-performing location best practices. Speakers: Kishore Pal\, Santosh Addagulla\, and Phani Kumar (AI Franchisor Advisory).
URL:https://gersonadvisoryservices.com/event/webinar-how-ai-can-help-franchisors-grow-faster-reduce-costs-improve-roi/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261006T130000
DTEND;TZID=America/New_York:20261006T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3192-1791291600-1791293400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchise Advertising on Demand: Why Local Ordering Beats the Old Playbook
DESCRIPTION:An IFA webinar introducing Simpli.Hub and the concept of treating local franchise advertising like an on-demand order — corporate sets guardrails and approves creative\, and local teams launch a ready-to-go campaign in minutes. Covers how co-op funds\, MDF\, and local ad budgets can stop sitting unspent or drifting off-brand\, and how franchise brands are closing the gap between local ad spend and local results. Speaker: Amanda Shelton\, VP of Product\, Simpli.Fi.
URL:https://gersonadvisoryservices.com/event/webinar-franchise-advertising-on-demand-why-local-ordering-beats-the-old-playbook/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261008T120000
DTEND;TZID=America/New_York:20261008T130000
DTSTAMP:20260809T222709Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260809T222709Z
UID:2817-1791460800-1791464400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Coaching vs Compliance
DESCRIPTION:An IFA Franchisor Forum webinar examining the distinction between coaching and compliance in franchise field support — and how franchise leaders can build cultures that drive performance through development rather than enforcement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-coaching-vs-compliance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261020T140000
DTEND;TZID=America/New_York:20261020T150000
DTSTAMP:20260819T211314Z
CREATED:20260819T211314Z
LAST-MODIFIED:20260819T211314Z
UID:3092-1792504800-1792508400@gersonadvisoryservices.com
SUMMARY:Webinar | Your Membership at Work: The IFA Foundation
DESCRIPTION:An IFA member orientation webinar hosted by Sydni Konohia and Zack Kirshner covering how IFA Protects\, Enhances\, and Promotes the franchise community. Includes an IFA Academy live demo from Lea Simmons and a spotlight on the IFA Foundation with Jillian Scott\, Tara McKeon\, and Wendy Kunz highlighting programs designed to strengthen and advance the franchise community.
URL:https://gersonadvisoryservices.com/event/webinar-your-membership-at-work-the-ifa-foundation/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T120000
DTEND;TZID=America/New_York:20261022T130000
DTSTAMP:20260616T004313Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260616T004313Z
UID:2819-1792670400-1792674000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Unifying Local & National Marketing for Better Consumer Experience that Supports Brand Voice
DESCRIPTION:An IFA Franchisor Forum webinar on turning national marketing strategy into consistent local execution. Covers designing campaigns that translate at the unit level\, equipping franchisees with the tools for consistent execution\, balancing brand control with local market flexibility\, and using data to drive smarter decisions at both national and local levels.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-unifying-local-national-marketing-for-better-consumer-experience-that-supports-brand-voice/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260723T011350Z
CREATED:20260409T031340Z
LAST-MODIFIED:20260723T011350Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on overcoming common obstacles in the franchise client sales process. Covers getting to know the client\, listening for key conversation signals\, and determining whether a candidate is a good fit. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261119T120000
DTEND;TZID=America/New_York:20261119T130000
DTSTAMP:20260616T004330Z
CREATED:20260616T004330Z
LAST-MODIFIED:20260616T004330Z
UID:2822-1795089600-1795093200@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Trends that Franchise Leaders Cannot Ignore
DESCRIPTION:An IFA Franchisor Forum webinar highlighting the most critical emerging trends shaping the franchise industry — helping franchise executives anticipate change and position their systems for sustainable growth.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-trends-that-franchise-leaders-cannot-ignore/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261217T120000
DTEND;TZID=America/New_York:20261217T130000
DTSTAMP:20260616T004330Z
CREATED:20260616T004330Z
LAST-MODIFIED:20260616T004330Z
UID:2823-1797508800-1797512400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Recognition Programs that Work
DESCRIPTION:An IFA Franchisor Forum webinar on building effective franchisee and employee recognition programs — covering what drives meaningful recognition how to design programs that reinforce culture and the link between recognition and system-wide performance.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-recognition-programs-that-work/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR