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DTSTART;TZID=America/New_York:20260520T140000
DTEND;TZID=America/New_York:20260520T150000
DTSTAMP:20260514T131254
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2685-1779285600-1779289200@gersonadvisoryservices.com
SUMMARY:Webinar | Unit-Level Economics Solved – Finally: Turning Fragmented Location Data Into Profits Performance and Scalable Growth
DESCRIPTION:Most franchise systems are built on inconsistent data and delayed reporting\, making unit-level economics unreliable. This IFA Wednesday Wise Webinar with John Babcock (Lash Lounge) and Qvinci CEO Brad Adams delivers a playbook for standardizing financial data\, enabling real-time KPI benchmarking\, and scaling profit decisions across every location.
URL:https://gersonadvisoryservices.com/event/webinar-unit-level-economics-solved-finally-turning-fragmented-location-data-into-profits-performance-and-scalable-growth/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260526T130000
DTEND;TZID=America/New_York:20260526T133000
DTSTAMP:20260514T131254
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000342Z
UID:2737-1779800400-1779802200@gersonadvisoryservices.com
SUMMARY:Webinar | People Prefer People: Why the Human Voice Still Wins in Franchising
DESCRIPTION:An IFA webinar exploring why authentic human connection remains the most powerful differentiator in franchise marketing and operations — even as automation and AI reshape how brands communicate with customers and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-people-prefer-people-why-the-human-voice-still-wins-in-franchising/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260527
DTEND;VALUE=DATE:20260528
DTSTAMP:20260514T131254
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2744-1779840000-1779926399@gersonadvisoryservices.com
SUMMARY:The Pacific Expansion Playbook: What U.S. Franchisors Must Know Before Entering Australia & New Zealand
DESCRIPTION:A Franchise Consortium webinar delivering a strategic playbook for U.S. franchisors considering expansion into Australia and New Zealand — covering regulatory requirements market entry strategies partner selection and the cultural and operational differences that determine success in the Pacific region.
URL:https://gersonadvisoryservices.com/event/the-pacific-expansion-playbook-what-u-s-franchisors-must-know-before-entering-australia-new-zealand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T140000
DTEND;TZID=America/New_York:20260527T150000
DTSTAMP:20260514T131254
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2684-1779890400-1779894000@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T130000
DTEND;TZID=America/New_York:20260602T133000
DTSTAMP:20260514T131254
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000601Z
UID:2738-1780405200-1780407000@gersonadvisoryservices.com
SUMMARY:Webinar | The Hidden Half of Customer Experience: Where Operations Become the Brand
DESCRIPTION:An IFA webinar uncovering how back-of-house operations directly shape the customer experience — and why franchise brands that align operational consistency with customer-facing promises outperform those that treat them as separate disciplines.
URL:https://gersonadvisoryservices.com/event/webinar-the-hidden-half-of-customer-experience-where-operations-become-the-brand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T140000
DTEND;TZID=America/New_York:20260603T150000
DTSTAMP:20260514T131254
CREATED:20260511T235325Z
LAST-MODIFIED:20260511T235325Z
UID:2736-1780495200-1780498800@gersonadvisoryservices.com
SUMMARY:Webinar | Balancing Franchisor Brand Control and Localized Marketing in Your System
DESCRIPTION:An IFA webinar examining how franchise brands can maintain brand consistency at the corporate level while enabling effective localized marketing execution at the unit level — covering tools strategies and governance models for franchise marketing systems.
URL:https://gersonadvisoryservices.com/event/webinar-balancing-franchisor-brand-control-and-localized-marketing-in-your-system/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260610
DTEND;VALUE=DATE:20260611
DTSTAMP:20260514T131254
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2745-1781049600-1781135999@gersonadvisoryservices.com
SUMMARY:Why AI Won't Recommend Your Franchise Network
DESCRIPTION:A Gerson Advisory Services webinar exploring why most franchise networks are invisible to AI recommendation engines — and what franchisors must change in their digital presence operations and data infrastructure to become AI-recommended brands.
URL:https://gersonadvisoryservices.com/event/why-ai-wont-recommend-your-franchise-network/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T130000
DTEND;TZID=America/New_York:20260616T133000
DTSTAMP:20260514T131254
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000837Z
UID:2743-1781614800-1781616600@gersonadvisoryservices.com
SUMMARY:Webinar | Territory Mapping: The New Era of Franchise Growth
DESCRIPTION:An IFA webinar on how modern territory mapping tools and data-driven approaches are reshaping franchise expansion strategy — helping franchisors define protect and optimize territories for sustainable unit-level growth.
URL:https://gersonadvisoryservices.com/event/webinar-territory-mapping-the-new-era-of-franchise-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T140000
DTEND;TZID=America/New_York:20260617T150000
DTSTAMP:20260514T131254
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000944Z
UID:2746-1781704800-1781708400@gersonadvisoryservices.com
SUMMARY:The Playbook for Turning Top-Line Growth Into Bottom-Line Results
DESCRIPTION:A Gerson Advisory Services webinar providing franchise executives with a practical framework for converting revenue growth into sustainable profitability — covering unit economics cost management franchisee performance and operational leverage.
URL:https://gersonadvisoryservices.com/event/the-playbook-for-turning-top-line-growth-into-bottom-line-results/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260514T131254
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260514T131254
CREATED:20260409T031030Z
LAST-MODIFIED:20260409T031030Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:IFA webinar exploring the psychology behind franchise candidate decision-making. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260514T131254
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T031223Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:IFA webinar examining what makes consultant-franchisor relationships successful. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260514T131254
CREATED:20260409T031340Z
LAST-MODIFIED:20260409T031340Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:IFA webinar focused on strategies for overcoming common obstacles in the franchise sales process. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
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