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DTSTART;TZID=America/New_York:20260909T110000
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UID:3019-1788951600-1788955200@gersonadvisoryservices.com
SUMMARY:Funding the Franchisee: The Missing Link in Franchise Sales
DESCRIPTION:A Franchise Consortium live event and streamed webinar on franchise funding strategy. Franchise Consortium founder sits down with Benetrends CEO Rocco Fiorentino and VP Anthony Byrd to address why funding is the one piece of the franchise sales process that nobody owns — and how to fix it. Available in-person at Fogo de Chão San Antonio Riverwalk or streamed live. Free.
URL:https://gersonadvisoryservices.com/event/funding-the-franchisee-the-missing-link-in-franchise-sales/
LOCATION:Fogo de Chão San Antonio Riverwalk\, 849 E Commerce St #393\, San Antonio\, TX\, 78205\, USA
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260915T130000
DTEND;TZID=America/New_York:20260915T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3109-1789477200-1789479000@gersonadvisoryservices.com
SUMMARY:Webinar | The Franchise Performance Dashboard: 6 Leading Indicators That Predict Future Growth
DESCRIPTION:A Citrin Cooperman webinar on the six leading performance indicators that predict franchise growth before they appear on a P&L. Covers moving beyond traditional financial reporting to build a complete picture of franchise health — using data proactively to uncover hidden opportunities\, strengthen operational and financial performance\, and support faster decision-making across the system. Speaker: Melissa Davis\, Partner\, Citrin Cooperman.
URL:https://gersonadvisoryservices.com/event/webinar-the-franchise-performance-dashboard-6-leading-indicators-that-predict-future-growth/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20260916T140000
DTEND;TZID=America/New_York:20260916T150000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3037-1789567200-1789570800@gersonadvisoryservices.com
SUMMARY:Webinar | Unlocking Franchise Growth: From 'Rogue Local' to Seamless Brand Compliance and Structure
DESCRIPTION:A Constant Contact webinar with Dave Charest and Matthew Montoya on how leading franchise brands maintain consistency across every location without limiting local marketing. Covers establishing brand guardrails without stifling local creativity\, deploying locked pre-approved templates\, streamlining local outreach with automated approvals\, and leveraging network-wide insights to improve performance and adoption.
URL:https://gersonadvisoryservices.com/event/webinar-unlocking-franchise-growth-from-rogue-local-to-seamless-brand-compliance-and-structure/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T130000
DTEND;TZID=America/New_York:20260917T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3110-1789650000-1789651800@gersonadvisoryservices.com
SUMMARY:Webinar | From Clicks to Revenue: Rethinking Franchise Paid Media in the Age of AI
DESCRIPTION:An Ignite Visibility webinar on how AI\, first-party data\, and revenue attribution are changing franchise paid media strategy. Covers spotting when a good CPL hides weak lead quality\, improving lead quality by feeding better conversion data back into ad platforms\, balancing AI-driven automation with brand standards and local market needs\, and connecting paid media performance to qualified leads\, appointments\, sales\, and revenue. Speaker: Stephanie Peterson\, CMO\, Ignite Visibility.
URL:https://gersonadvisoryservices.com/event/webinar-from-clicks-to-revenue-rethinking-franchise-paid-media-in-the-age-of-ai/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260723T011349Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260723T011349Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on optimizing communication and collaboration between franchise consultants and franchisors. Covers sharing clear brand information\, identifying consultant questions that signal a need for support\, and determining whether a joint strategy is effectively serving the client and growing the system. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260924T120000
DTEND;TZID=America/New_York:20260924T130000
DTSTAMP:20260809T222749Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260809T222749Z
UID:2818-1790251200-1790254800@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Discovery Day Success
DESCRIPTION:An IFA Franchisor Forum webinar on designing and executing high-impact Discovery Days that convert qualified candidates into committed franchisees — covering preparation candidate experience and follow-through strategies.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-discovery-day-success/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260930T130000
DTEND;TZID=America/New_York:20260930T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3111-1790773200-1790775000@gersonadvisoryservices.com
SUMMARY:Webinar | How AI Can Help Franchisors Grow Faster Reduce Costs & Improve ROI
DESCRIPTION:A practical webinar exploring nine ways franchisors can use AI today to generate measurable ROI. Covers empowering franchisees with 24/7 self-service support\, field operations intelligence\, demand prediction and staffing optimization\, AI voice technology for lead capture\, multilingual customer support\, franchisee growth and recruitment\, network-wide operational visibility\, omnichannel upselling\, and replicating top-performing location best practices. Speakers: Kishore Pal\, Santosh Addagulla\, and Phani Kumar (AI Franchisor Advisory).
URL:https://gersonadvisoryservices.com/event/webinar-how-ai-can-help-franchisors-grow-faster-reduce-costs-improve-roi/
CATEGORIES:Webinar
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