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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;TZID=America/New_York:20260514T120000
DTEND;TZID=America/New_York:20260514T140000
DTSTAMP:20260514T123727
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2668-1778760000-1778767200@gersonadvisoryservices.com
SUMMARY:Webinar | Modernizing Your Sales Funnel: AI\, Tools & Tactics That Convert
DESCRIPTION:A high-impact virtual session on modernizing your franchise sales funnel using AI and automation. Panelists from Franzy\, Cohesive AI\, Markarie®\, and Lumin.ai cover conversion tools\, follow-up tactics\, and streamlining the process from first touch to closed deal. Hosted by NEFA Board Members Kim Woods and Jamie Lavigne.
URL:https://gersonadvisoryservices.com/event/webinar-modernizing-your-sales-funnel-ai-tools-tactics-that-convert/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T140000
DTEND;TZID=America/New_York:20260514T150000
DTSTAMP:20260514T123727
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2671-1778767200-1778770800@gersonadvisoryservices.com
SUMMARY:Beyond the Fine Print: Transforming Your Franchise Agreement into a Strategic Asset
DESCRIPTION:An executive-level webinar on the business side of franchise agreement management and enforcement. Michael Seid and Keith Gerson cover the Five Tenets of System Success\, transparency in recruitment\, managing material system changes collaboratively\, enforcement with wisdom\, and using renewals and transfers as brand modernization opportunities. Complimentary.
URL:https://gersonadvisoryservices.com/event/beyond-the-fine-print-transforming-your-franchise-agreement-into-a-strategic-asset/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T130000
DTEND;TZID=America/New_York:20260519T133000
DTSTAMP:20260514T123727
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000227Z
UID:2735-1779195600-1779197400@gersonadvisoryservices.com
SUMMARY:Webinar | From Rankings to Recommendations: What the AI Search Shift Means for Franchise Brands
DESCRIPTION:An IFA Wednesday Wise Webinar exploring how the rise of AI search is reshaping franchise brand visibility — from traditional rankings to AI-powered recommendations — and what franchise brands must do to stay discoverable and competitive in this new search landscape.
URL:https://gersonadvisoryservices.com/event/webinar-from-rankings-to-recommendations-what-the-ai-search-shift-means-for-franchise-brands/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T140000
DTEND;TZID=America/New_York:20260519T150000
DTSTAMP:20260514T123727
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031029Z
UID:2641-1779199200-1779202800@gersonadvisoryservices.com
SUMMARY:Webinar | Fine-Tuning Your Franchisee Onboarding Process
DESCRIPTION:IFA webinar covering best practices for franchisee onboarding. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-fine-tuning-your-franchisee-onboarding-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T140000
DTEND;TZID=America/New_York:20260520T150000
DTSTAMP:20260514T123727
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2685-1779285600-1779289200@gersonadvisoryservices.com
SUMMARY:Webinar | Unit-Level Economics Solved – Finally: Turning Fragmented Location Data Into Profits Performance and Scalable Growth
DESCRIPTION:Most franchise systems are built on inconsistent data and delayed reporting\, making unit-level economics unreliable. This IFA Wednesday Wise Webinar with John Babcock (Lash Lounge) and Qvinci CEO Brad Adams delivers a playbook for standardizing financial data\, enabling real-time KPI benchmarking\, and scaling profit decisions across every location.
URL:https://gersonadvisoryservices.com/event/webinar-unit-level-economics-solved-finally-turning-fragmented-location-data-into-profits-performance-and-scalable-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260526T130000
DTEND;TZID=America/New_York:20260526T133000
DTSTAMP:20260514T123727
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000342Z
UID:2737-1779800400-1779802200@gersonadvisoryservices.com
SUMMARY:Webinar | People Prefer People: Why the Human Voice Still Wins in Franchising
DESCRIPTION:An IFA webinar exploring why authentic human connection remains the most powerful differentiator in franchise marketing and operations — even as automation and AI reshape how brands communicate with customers and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-people-prefer-people-why-the-human-voice-still-wins-in-franchising/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260527
DTEND;VALUE=DATE:20260528
DTSTAMP:20260514T123727
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2744-1779840000-1779926399@gersonadvisoryservices.com
SUMMARY:The Pacific Expansion Playbook: What U.S. Franchisors Must Know Before Entering Australia & New Zealand
DESCRIPTION:A Franchise Consortium webinar delivering a strategic playbook for U.S. franchisors considering expansion into Australia and New Zealand — covering regulatory requirements market entry strategies partner selection and the cultural and operational differences that determine success in the Pacific region.
URL:https://gersonadvisoryservices.com/event/the-pacific-expansion-playbook-what-u-s-franchisors-must-know-before-entering-australia-new-zealand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T140000
DTEND;TZID=America/New_York:20260527T150000
DTSTAMP:20260514T123727
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2684-1779890400-1779894000@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T130000
DTEND;TZID=America/New_York:20260602T133000
DTSTAMP:20260514T123727
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000601Z
UID:2738-1780405200-1780407000@gersonadvisoryservices.com
SUMMARY:Webinar | The Hidden Half of Customer Experience: Where Operations Become the Brand
DESCRIPTION:An IFA webinar uncovering how back-of-house operations directly shape the customer experience — and why franchise brands that align operational consistency with customer-facing promises outperform those that treat them as separate disciplines.
URL:https://gersonadvisoryservices.com/event/webinar-the-hidden-half-of-customer-experience-where-operations-become-the-brand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T140000
DTEND;TZID=America/New_York:20260603T150000
DTSTAMP:20260514T123727
CREATED:20260511T235325Z
LAST-MODIFIED:20260511T235325Z
UID:2736-1780495200-1780498800@gersonadvisoryservices.com
SUMMARY:Webinar | Balancing Franchisor Brand Control and Localized Marketing in Your System
DESCRIPTION:An IFA webinar examining how franchise brands can maintain brand consistency at the corporate level while enabling effective localized marketing execution at the unit level — covering tools strategies and governance models for franchise marketing systems.
URL:https://gersonadvisoryservices.com/event/webinar-balancing-franchisor-brand-control-and-localized-marketing-in-your-system/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260610
DTEND;VALUE=DATE:20260611
DTSTAMP:20260514T123727
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2745-1781049600-1781135999@gersonadvisoryservices.com
SUMMARY:Why AI Won't Recommend Your Franchise Network
DESCRIPTION:A Gerson Advisory Services webinar exploring why most franchise networks are invisible to AI recommendation engines — and what franchisors must change in their digital presence operations and data infrastructure to become AI-recommended brands.
URL:https://gersonadvisoryservices.com/event/why-ai-wont-recommend-your-franchise-network/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T130000
DTEND;TZID=America/New_York:20260616T133000
DTSTAMP:20260514T123727
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000837Z
UID:2743-1781614800-1781616600@gersonadvisoryservices.com
SUMMARY:Webinar | Territory Mapping: The New Era of Franchise Growth
DESCRIPTION:An IFA webinar on how modern territory mapping tools and data-driven approaches are reshaping franchise expansion strategy — helping franchisors define protect and optimize territories for sustainable unit-level growth.
URL:https://gersonadvisoryservices.com/event/webinar-territory-mapping-the-new-era-of-franchise-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T140000
DTEND;TZID=America/New_York:20260617T150000
DTSTAMP:20260514T123727
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000944Z
UID:2746-1781704800-1781708400@gersonadvisoryservices.com
SUMMARY:The Playbook for Turning Top-Line Growth Into Bottom-Line Results
DESCRIPTION:A Gerson Advisory Services webinar providing franchise executives with a practical framework for converting revenue growth into sustainable profitability — covering unit economics cost management franchisee performance and operational leverage.
URL:https://gersonadvisoryservices.com/event/the-playbook-for-turning-top-line-growth-into-bottom-line-results/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260514T123727
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260514T123727
CREATED:20260409T031030Z
LAST-MODIFIED:20260409T031030Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:IFA webinar exploring the psychology behind franchise candidate decision-making. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260514T123727
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T031223Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:IFA webinar examining what makes consultant-franchisor relationships successful. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260514T123727
CREATED:20260409T031340Z
LAST-MODIFIED:20260409T031340Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:IFA webinar focused on strategies for overcoming common obstacles in the franchise sales process. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
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