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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;TZID=America/New_York:20260701T140000
DTEND;TZID=America/New_York:20260701T150000
DTSTAMP:20260622T234814Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234814Z
UID:2856-1782914400-1782918000@gersonadvisoryservices.com
SUMMARY:Information Webinar: Unit Management Basics
DESCRIPTION:A free 60-minute AFA information webinar covering the MANAGE program\, which teaches new single-unit franchisees\, unit managers and assistant managers the leadership and management skills to lead a business unit successfully.
URL:https://gersonadvisoryservices.com/event/information-webinar-unit-management-basics/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260707T130000
DTEND;TZID=America/New_York:20260707T133000
DTSTAMP:20260622T231240Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T231240Z
UID:2840-1783429200-1783431000@gersonadvisoryservices.com
SUMMARY:Webinar | Behind the Brand: How Leading Franchise Systems Turn Customer Feedback Into Growth
DESCRIPTION:A Lunch & Learn webinar by Listen360 exploring how leading franchise brands transform customer feedback into measurable business results. Covers using customer insights to strengthen brand consistency\, improve customer experiences\, increase online reviews\, and drive long-term retention — with real-world examples at both corporate and franchisee levels. Speaker: Latricia Hapeman\, Strategic Account Executive\, Listen360.
URL:https://gersonadvisoryservices.com/event/webinar-behind-the-brand-how-leading-franchise-systems-turn-customer-feedback-into-growth/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260715T140000
DTEND;TZID=America/New_York:20260715T150000
DTSTAMP:20260628T232040Z
CREATED:20260429T230438Z
LAST-MODIFIED:20260628T232040Z
UID:2684-1784124000-1784127600@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260716T120000
DTEND;TZID=America/New_York:20260716T130000
DTSTAMP:20260622T232037Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T232037Z
UID:2842-1784203200-1784206800@gersonadvisoryservices.com
SUMMARY:The Great White North Growth Strategy: A Legal and Strategic Playbook for U.S. Franchisors Expanding into Canada
DESCRIPTION:A cross-border counsel briefing on the legal and strategic requirements for U.S. franchisors entering Canada. Covers provincial disclosure laws\, Canada’s separate trademark regime\, Quebec’s French-language rules\, and structural decisions that determine long-term growth success in the Canadian market. Hosted by Gerson Advisory Services. Free with live Q&A included.
URL:https://gersonadvisoryservices.com/event/the-great-white-north-growth-strategy-a-legal-and-strategic-playbook-for-u-s-franchisors-expanding-into-canada/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260721
DTEND;VALUE=DATE:20260722
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2857-1784592000-1784678399@gersonadvisoryservices.com
SUMMARY:Information Webinar: Franchisor Partnership
DESCRIPTION:A free AFA information webinar presenting four partnership models for franchise systems of different sizes\, structures\, and needs. Covers how AFA works with franchisors to elevate franchisee networks through tailored training and support solutions.
URL:https://gersonadvisoryservices.com/event/information-webinar-franchisor-partnership/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260708T235224Z
CREATED:20260409T031030Z
LAST-MODIFIED:20260708T235224Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:A webinar hosted by FranNet CEO Jania Bailey and franchise industry experts exploring the psychological obstacles that cause franchise candidate hesitation — including fear\, risk aversion\, and analysis paralysis. Covers understanding intrinsic vs. extrinsic motivations\, reading verbal and non-verbal cues that reveal psychological barriers\, and determining when a candidate is emotionally ready to commit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260723
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2854-1784678400-1784764799@gersonadvisoryservices.com
SUMMARY:Margins Under Attack: How Smart Multi-Unit Operators Control Costs Without Cutting Corners
DESCRIPTION:A free AFA webinar providing concrete frameworks to protect profitability as costs rise — covering food cost\, labor\, and overhead management without hurting the customer experience. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/margins-under-attack-how-smart-multi-unit-operators-control-costs-without-cutting-corners/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T140000
DTEND;TZID=America/New_York:20260722T150000
DTSTAMP:20260622T231240Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T231240Z
UID:2841-1784728800-1784732400@gersonadvisoryservices.com
SUMMARY:Webinar | How Franchise Brands Can Use SEO GEO and Digital PR to Drive Local Visibility and Revenue
DESCRIPTION:A webinar on combining SEO\, GEO\, and digital PR into a unified approach that earns AI citations and converts visibility into local revenue. Covers how Google’s AI shift has changed local franchise discovery\, how on-site content\, off-site authority and reviews feed AI ranking\, location-level signals for AI-generated answers\, and how to measure AI search performance. Speakers: Josh Allen and Michele Crowley (Location3).
URL:https://gersonadvisoryservices.com/event/webinar-how-franchise-brands-can-use-seo-geo-and-digital-pr-to-drive-local-visibility-and-revenue/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260723T140000
DTEND;TZID=America/New_York:20260723T150000
DTSTAMP:20260715T183639Z
CREATED:20260715T183639Z
LAST-MODIFIED:20260715T183639Z
UID:2954-1784815200-1784818800@gersonadvisoryservices.com
SUMMARY:Webinar | Gain Visibility and Spend Control Across Your Franchise Network
DESCRIPTION:A live demo webinar by Ramp for franchisors managing spend\, AP\, and reporting across a growing network of locations. Covers real-time visibility into corporate and franchisee spend\, automating expense coding and approvals across multiple entities\, multi-entity reporting\, AP and bill pay automation\, automated GL coding\, and built-in rewards that scale with network growth. Speaker: Kyle Pettit\, Principal Channel Manager\, Ramp.
URL:https://gersonadvisoryservices.com/event/webinar-gain-visibility-and-spend-control-across-your-franchise-network/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260728T130000
DTEND;TZID=America/New_York:20260728T133000
DTSTAMP:20260708T235225Z
CREATED:20260708T235225Z
LAST-MODIFIED:20260708T235225Z
UID:2909-1785243600-1785245400@gersonadvisoryservices.com
SUMMARY:Webinar | Same Brand. Same System. Different Results. Why?
DESCRIPTION:An IFA webinar exploring why two franchisees in the same brand with the same training achieve dramatically different results. Kim Daly (Founder & CEO\, The Zee Suite) and Ali Kraus CFE (CMO\, Benetrends Financial) examine the two most overlooked drivers of franchise success and failure: working capital and operational execution\, with real-world examples and industry insights.
URL:https://gersonadvisoryservices.com/event/webinar-same-brand-same-system-different-results-why/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T120000
DTEND;TZID=America/New_York:20260729T130000
DTSTAMP:20260624T140406Z
CREATED:20260624T140406Z
LAST-MODIFIED:20260624T140406Z
UID:2867-1785326400-1785330000@gersonadvisoryservices.com
SUMMARY:The Enviable Exit: How to Build a Franchise System Where Franchisees Exit on Their Terms
DESCRIPTION:A Franchise Consortium webinar on franchisee exit planning as a long-term system strategy — not just an end-of-tenure conversation. Covers how franchisors who help franchisees build businesses worth buying improve recruitment\, retention\, resale value\, and overall network quality. Live Q&A included. Free.
URL:https://gersonadvisoryservices.com/event/the-enviable-exit-how-to-build-a-franchise-system-where-franchisees-exit-on-their-terms/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260730T120000
DTEND;TZID=America/New_York:20260730T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2812-1785412800-1785416400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Strategic Franchise Growth – Plan the Work / Work the Plan
DESCRIPTION:An IFA Franchisor Forum webinar focused on strategic planning and execution for franchise growth — helping franchise leaders build disciplined growth plans and drive accountability across their systems.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-strategic-franchise-growth-plan-the-work-work-the-plan/
CATEGORIES:Webinar
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