BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.17.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Gerson Advisory Services
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260806T140000
DTEND;TZID=America/New_York:20260806T150000
DTSTAMP:20260729T205404Z
CREATED:20260729T205404Z
LAST-MODIFIED:20260729T205404Z
UID:2988-1786024800-1786028400@gersonadvisoryservices.com
SUMMARY:Webinar | From Playbook to Practice: How to Create Your Brand's Marketing Guidelines
DESCRIPTION:A Scorpion-hosted IFA webinar on turning franchise marketing standards into practical location-level execution. Covers prioritizing quick wins like speed-to-lead against longer-term builds\, translating playbook KPIs into franchisee-facing accountability\, and a real implementation story from Go Mini’s President Chris Walls on what changed operationally and how they earned franchisee buy-in. Speakers: Gabriella Ferrara (VP Strategic Sales\, Scorpion) and Chris Walls (President/CEO\, Go Mini’s).
URL:https://gersonadvisoryservices.com/event/webinar-from-playbook-to-practice-how-to-create-your-brands-marketing-guidelines/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260825T130000
DTEND;TZID=America/New_York:20260825T133000
DTSTAMP:20260727T215328Z
CREATED:20260727T215328Z
LAST-MODIFIED:20260727T215328Z
UID:2984-1787662800-1787664600@gersonadvisoryservices.com
SUMMARY:Webinar | Local Audio Advertising for Franchises
DESCRIPTION:An IFA webinar on how leading franchise brands use digital audio — streaming music\, podcasts\, and radio — to drive awareness and generate local demand. AudioGo demonstrates how franchise organizations can execute scalable localized audio campaigns that maintain brand consistency while giving franchisees flexibility to reach customers in their own markets. Covers why digital audio reaches consumers when other media cannot\, highly targeted messaging\, brand recall\, and how to launch and optimize campaigns across an entire franchise network.
URL:https://gersonadvisoryservices.com/event/webinar-local-audio-advertising-for-franchises/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR