BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261116T130000
DTEND;TZID=America/New_York:20261116T150000
DTSTAMP:20260723T011350Z
CREATED:20260723T011350Z
LAST-MODIFIED:20260723T011350Z
UID:2966-1794834000-1794841200@gersonadvisoryservices.com
SUMMARY:Pressure-Test Your Brand Growth Story
DESCRIPTION:A high-engagement 2-hour practice lab for emerging franchisor leaders focused on sharpening and pressure-testing their brand growth story. Participants clarify their market opportunity\, franchisee promise\, proof of readiness\, and next smart move — then practice a credible 90-second growth story and a four-move response structure for tough stakeholder questions. Add-on to the 2026 Emerging Franchisor Conference.
URL:https://gersonadvisoryservices.com/event/pressure-test-your-brand-growth-story/
CATEGORIES:Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261118
DTEND;VALUE=DATE:20261120
DTSTAMP:20260723T011350Z
CREATED:20260723T011350Z
LAST-MODIFIED:20260723T011350Z
UID:2968-1794960000-1795132799@gersonadvisoryservices.com
SUMMARY:IFA26 SCALE
DESCRIPTION:SCALE by IFA — The Franchise Growth & Capital Summit — is a high-caliber event connecting franchise brands\, capital sources\, and strategic advisors in a focused deal-ready environment. Built around Strategy\, Capital\, Acquisition\, Leadership and Expansion\, SCALE is purpose-built for franchisors at a meaningful inflection point: seeking capital to accelerate growth\, exploring partnership or platform opportunities\, or preparing for or actively pursuing an exit.
URL:https://gersonadvisoryservices.com/event/ifa26-scale/
CATEGORIES:Conference
END:VEVENT
END:VCALENDAR