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DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260615
DTSTAMP:20260514T123916
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031947Z
UID:2640-1777852800-1781481599@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising - May 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs May 4 – June 14\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-may-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T120000
DTEND;TZID=America/New_York:20260514T140000
DTSTAMP:20260514T123916
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2668-1778760000-1778767200@gersonadvisoryservices.com
SUMMARY:Webinar | Modernizing Your Sales Funnel: AI\, Tools & Tactics That Convert
DESCRIPTION:A high-impact virtual session on modernizing your franchise sales funnel using AI and automation. Panelists from Franzy\, Cohesive AI\, Markarie®\, and Lumin.ai cover conversion tools\, follow-up tactics\, and streamlining the process from first touch to closed deal. Hosted by NEFA Board Members Kim Woods and Jamie Lavigne.
URL:https://gersonadvisoryservices.com/event/webinar-modernizing-your-sales-funnel-ai-tools-tactics-that-convert/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T140000
DTEND;TZID=America/New_York:20260514T150000
DTSTAMP:20260514T123916
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2671-1778767200-1778770800@gersonadvisoryservices.com
SUMMARY:Beyond the Fine Print: Transforming Your Franchise Agreement into a Strategic Asset
DESCRIPTION:An executive-level webinar on the business side of franchise agreement management and enforcement. Michael Seid and Keith Gerson cover the Five Tenets of System Success\, transparency in recruitment\, managing material system changes collaboratively\, enforcement with wisdom\, and using renewals and transfers as brand modernization opportunities. Complimentary.
URL:https://gersonadvisoryservices.com/event/beyond-the-fine-print-transforming-your-franchise-agreement-into-a-strategic-asset/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T130000
DTEND;TZID=America/New_York:20260519T133000
DTSTAMP:20260514T123916
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000227Z
UID:2735-1779195600-1779197400@gersonadvisoryservices.com
SUMMARY:Webinar | From Rankings to Recommendations: What the AI Search Shift Means for Franchise Brands
DESCRIPTION:An IFA Wednesday Wise Webinar exploring how the rise of AI search is reshaping franchise brand visibility — from traditional rankings to AI-powered recommendations — and what franchise brands must do to stay discoverable and competitive in this new search landscape.
URL:https://gersonadvisoryservices.com/event/webinar-from-rankings-to-recommendations-what-the-ai-search-shift-means-for-franchise-brands/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T140000
DTEND;TZID=America/New_York:20260519T150000
DTSTAMP:20260514T123916
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031029Z
UID:2641-1779199200-1779202800@gersonadvisoryservices.com
SUMMARY:Webinar | Fine-Tuning Your Franchisee Onboarding Process
DESCRIPTION:IFA webinar covering best practices for franchisee onboarding. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-fine-tuning-your-franchisee-onboarding-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T140000
DTEND;TZID=America/New_York:20260520T150000
DTSTAMP:20260514T123916
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2685-1779285600-1779289200@gersonadvisoryservices.com
SUMMARY:Webinar | Unit-Level Economics Solved – Finally: Turning Fragmented Location Data Into Profits Performance and Scalable Growth
DESCRIPTION:Most franchise systems are built on inconsistent data and delayed reporting\, making unit-level economics unreliable. This IFA Wednesday Wise Webinar with John Babcock (Lash Lounge) and Qvinci CEO Brad Adams delivers a playbook for standardizing financial data\, enabling real-time KPI benchmarking\, and scaling profit decisions across every location.
URL:https://gersonadvisoryservices.com/event/webinar-unit-level-economics-solved-finally-turning-fragmented-location-data-into-profits-performance-and-scalable-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260526T130000
DTEND;TZID=America/New_York:20260526T133000
DTSTAMP:20260514T123916
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000342Z
UID:2737-1779800400-1779802200@gersonadvisoryservices.com
SUMMARY:Webinar | People Prefer People: Why the Human Voice Still Wins in Franchising
DESCRIPTION:An IFA webinar exploring why authentic human connection remains the most powerful differentiator in franchise marketing and operations — even as automation and AI reshape how brands communicate with customers and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-people-prefer-people-why-the-human-voice-still-wins-in-franchising/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260527
DTEND;VALUE=DATE:20260528
DTSTAMP:20260514T123916
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2744-1779840000-1779926399@gersonadvisoryservices.com
SUMMARY:The Pacific Expansion Playbook: What U.S. Franchisors Must Know Before Entering Australia & New Zealand
DESCRIPTION:A Franchise Consortium webinar delivering a strategic playbook for U.S. franchisors considering expansion into Australia and New Zealand — covering regulatory requirements market entry strategies partner selection and the cultural and operational differences that determine success in the Pacific region.
URL:https://gersonadvisoryservices.com/event/the-pacific-expansion-playbook-what-u-s-franchisors-must-know-before-entering-australia-new-zealand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T140000
DTEND;TZID=America/New_York:20260527T150000
DTSTAMP:20260514T123916
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2684-1779890400-1779894000@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T130000
DTEND;TZID=America/New_York:20260602T133000
DTSTAMP:20260514T123916
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000601Z
UID:2738-1780405200-1780407000@gersonadvisoryservices.com
SUMMARY:Webinar | The Hidden Half of Customer Experience: Where Operations Become the Brand
DESCRIPTION:An IFA webinar uncovering how back-of-house operations directly shape the customer experience — and why franchise brands that align operational consistency with customer-facing promises outperform those that treat them as separate disciplines.
URL:https://gersonadvisoryservices.com/event/webinar-the-hidden-half-of-customer-experience-where-operations-become-the-brand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T140000
DTEND;TZID=America/New_York:20260603T150000
DTSTAMP:20260514T123916
CREATED:20260511T235325Z
LAST-MODIFIED:20260511T235325Z
UID:2736-1780495200-1780498800@gersonadvisoryservices.com
SUMMARY:Webinar | Balancing Franchisor Brand Control and Localized Marketing in Your System
DESCRIPTION:An IFA webinar examining how franchise brands can maintain brand consistency at the corporate level while enabling effective localized marketing execution at the unit level — covering tools strategies and governance models for franchise marketing systems.
URL:https://gersonadvisoryservices.com/event/webinar-balancing-franchisor-brand-control-and-localized-marketing-in-your-system/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260606
DTEND;VALUE=DATE:20260608
DTSTAMP:20260514T123916
CREATED:20251107T020645Z
LAST-MODIFIED:20251120T030139Z
UID:1716-1780704000-1780876799@gersonadvisoryservices.com
SUMMARY:Columbus Franchise Trade Show & Money Expo
DESCRIPTION:Be part of the action at the Columbus Franchise Trade Show & Money Expo at the Columbus Expo Center on June 6-7 2026. This event brings together franchise brands\, investment opportunities\, educational seminars\, and one-on-one consultations for aspiring entrepreneurs and growth-minded franchisees. Attendees gain access to expert coaching\, franchise financing insight\, and hundreds of live brand-booth conversations — all in one venue.
URL:https://gersonadvisoryservices.com/event/columbus-franchise-trade-show-money-expo/
LOCATION:Columbus Expo Center\, Columbus\, Ohio\, USA
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260610
DTEND;VALUE=DATE:20260611
DTSTAMP:20260514T123916
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2745-1781049600-1781135999@gersonadvisoryservices.com
SUMMARY:Why AI Won't Recommend Your Franchise Network
DESCRIPTION:A Gerson Advisory Services webinar exploring why most franchise networks are invisible to AI recommendation engines — and what franchisors must change in their digital presence operations and data infrastructure to become AI-recommended brands.
URL:https://gersonadvisoryservices.com/event/why-ai-wont-recommend-your-franchise-network/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T130000
DTEND;TZID=America/New_York:20260616T133000
DTSTAMP:20260514T123916
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000837Z
UID:2743-1781614800-1781616600@gersonadvisoryservices.com
SUMMARY:Webinar | Territory Mapping: The New Era of Franchise Growth
DESCRIPTION:An IFA webinar on how modern territory mapping tools and data-driven approaches are reshaping franchise expansion strategy — helping franchisors define protect and optimize territories for sustainable unit-level growth.
URL:https://gersonadvisoryservices.com/event/webinar-territory-mapping-the-new-era-of-franchise-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T140000
DTEND;TZID=America/New_York:20260617T150000
DTSTAMP:20260514T123916
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000944Z
UID:2746-1781704800-1781708400@gersonadvisoryservices.com
SUMMARY:The Playbook for Turning Top-Line Growth Into Bottom-Line Results
DESCRIPTION:A Gerson Advisory Services webinar providing franchise executives with a practical framework for converting revenue growth into sustainable profitability — covering unit economics cost management franchisee performance and operational leverage.
URL:https://gersonadvisoryservices.com/event/the-playbook-for-turning-top-line-growth-into-bottom-line-results/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260514T123916
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260514T123916
CREATED:20260409T031030Z
LAST-MODIFIED:20260409T031030Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:IFA webinar exploring the psychology behind franchise candidate decision-making. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260808
DTEND;VALUE=DATE:20260914
DTSTAMP:20260514T123916
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032152Z
UID:2646-1786147200-1789343999@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – August 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs August 8 – September 13\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-august-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260818
DTEND;VALUE=DATE:20260820
DTSTAMP:20260514T123916
CREATED:20251210T230422Z
LAST-MODIFIED:20251210T230422Z
UID:2030-1787011200-1787183999@gersonadvisoryservices.com
SUMMARY:2026 Franchise Summit: The Art and Science of Successful Franchising
DESCRIPTION:The 2026 Franchise Summit is a two‑day event dedicated to issues faced by franchise executives. Interactive sessions led by top authorities tackle challenges and opportunities\, providing tested best practices and invaluable networking with franchising professionals.
URL:https://gersonadvisoryservices.com/event/2026-franchise-summit-the-art-and-science-of-successful-franchising/
LOCATION:InterContinental Minneapolis – St. Paul Airport\, 5005 Glumack Drive\, Minneapolis\, MN\, 55450\, USA
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260912
DTEND;VALUE=DATE:20260914
DTSTAMP:20260514T123916
CREATED:20251120T030020Z
LAST-MODIFIED:20251120T030353Z
UID:1807-1789171200-1789343999@gersonadvisoryservices.com
SUMMARY:NY–NJ Franchise Trade Show & Money Expo
DESCRIPTION:Join the region’s largest franchise marketplace at the NY/NJ Franchise Trade Show & Money Expo hosted at the American Dream on September 12-13 2026. Designed for the New York/New Jersey corridor\, this show features premiere franchise brands\, investor-ready opportunities\, educational tracks on growth strategy\, and on-site financing solutions — making it the go-to sh ow for serious franchise seekers in the northeast.
URL:https://gersonadvisoryservices.com/event/ny-nj-franchise-trade-show-money-expo-2/
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260914
DTEND;VALUE=DATE:20261026
DTSTAMP:20260514T123916
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032254Z
UID:2647-1789344000-1792972799@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – September 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs September 14 – October 25\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-september-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260514T123916
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T031223Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:IFA webinar examining what makes consultant-franchisor relationships successful. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260926
DTEND;VALUE=DATE:20260928
DTSTAMP:20260514T123916
CREATED:20251120T030020Z
LAST-MODIFIED:20251120T030431Z
UID:1808-1790380800-1790553599@gersonadvisoryservices.com
SUMMARY:Detroit Franchise Trade Show & Money Expo
DESCRIPTION:Attend the Detroit Franchise Trade Show & Money Expo at the Oakland Expo Center in Waterford\, Michigan on September 26-27 2026. This regional powerhouse connects you with multi-brand franchisors\, capital partners\, and franchise development experts. Whether you’re evaluating your first franchise or expanding a multi-unit portfolio\, you’ll explore live exhibits\, insightful sessions\, and funding options under one roof.
URL:https://gersonadvisoryservices.com/event/detroit-franchise-trade-show-money-expo/
LOCATION:Oakland Expo Center\, Detroit\, Michigan\, USA
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261005
DTEND;VALUE=DATE:20261116
DTSTAMP:20260514T123916
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032416Z
UID:2649-1791158400-1794787199@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising - October 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs October 5 – November 15\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-october-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261010
DTEND;VALUE=DATE:20261012
DTSTAMP:20260514T123916
CREATED:20251120T030020Z
LAST-MODIFIED:20251120T030657Z
UID:1809-1791590400-1791763199@gersonadvisoryservices.com
SUMMARY:Denver Franchise Trade Show & Money Expo
DESCRIPTION:Explore the western market at the Denver Franchise Trade Show & Money Expo at the National Western Center on October 10-11 2026. Perfect for entrepreneurs eyeing expansion throughout the Mountain & Plains region\, this show offers access to high-growth franchise concepts\, franchisee success stories\, tailored workshops and capital-sourcing clinics.
URL:https://gersonadvisoryservices.com/event/denver-franchise-trade-show-money-expo/
LOCATION:National Western Center\, 5115 Race Ct\, Denver\, CO\, 80216\, USA
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261018
DTEND;VALUE=DATE:20261019
DTSTAMP:20260514T123916
CREATED:20260511T235833Z
LAST-MODIFIED:20260511T235833Z
UID:2751-1792281600-1792367999@gersonadvisoryservices.com
SUMMARY:Franchising After Dark – Tampa
DESCRIPTION:A Franchise Assembly after-hours networking event for franchise professionals in Tampa\, featuring candid conversations\, peer connection\, and community building in an informal setting.
URL:https://gersonadvisoryservices.com/event/franchising-after-dark-tampa/
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261024
DTEND;VALUE=DATE:20261026
DTSTAMP:20260514T123916
CREATED:20251120T030020Z
LAST-MODIFIED:20251120T030917Z
UID:1810-1792800000-1792972799@gersonadvisoryservices.com
SUMMARY:Dallas Franchise Trade Show & Money Expo
DESCRIPTION:The Dallas Franchise Trade Show & Money Expo takes place October 24-25 2026 at the Irving Convention Center at Las Colinas near Dallas\, Texas. With its central location for south-central U.S. markets\, this expo brings together national franchisors\, private equity-backed concepts\, real-estate experts and franchise lawyers — making it a must-attend for buyers and sellers alike.
URL:https://gersonadvisoryservices.com/event/dallas-franchise-trade-show-money-expo-2/
LOCATION:Irving Convention Center at Las Colinas\, 500 W Las Colinas Blvd\, Irving\, TX\, 75039\, USA
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261107
DTEND;VALUE=DATE:20261109
DTSTAMP:20260514T123916
CREATED:20251120T030021Z
LAST-MODIFIED:20251120T030839Z
UID:1811-1794009600-1794182399@gersonadvisoryservices.com
SUMMARY:Phoenix Franchise Trade Show & Money Expo
DESCRIPTION:Wrap up the year with the Phoenix Franchise Trade Show & Money Expo at the Mesa Convention Center on November 7-8 2026. Geared toward expansion into the Southwest region\, this show features high-performance brand opportunities\, live “investor ready” panels and free strategic coaching sessions. Ideal for entrepreneurs looking to enter or scale in booming markets.
URL:https://gersonadvisoryservices.com/event/phoenix-franchise-trade-show-money-expo/
LOCATION:Mesa Convention Center\, 263 N Center St\, Mesa\, AZ\, 85201\, USA
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261115
DTEND;VALUE=DATE:20261116
DTSTAMP:20260514T123916
CREATED:20260511T235834Z
LAST-MODIFIED:20260511T235834Z
UID:2752-1794700800-1794787199@gersonadvisoryservices.com
SUMMARY:Franchising After Dark – Atlanta
DESCRIPTION:A Franchise Assembly after-hours networking event for franchise professionals in Atlanta\, featuring candid conversations\, peer connection\, and community building in an informal setting.
URL:https://gersonadvisoryservices.com/event/franchising-after-dark-atlanta/
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260514T123916
CREATED:20260409T031340Z
LAST-MODIFIED:20260409T031340Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:IFA webinar focused on strategies for overcoming common obstacles in the franchise sales process. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR