BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Gerson Advisory Services
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260615
DTSTAMP:20260409T031947Z
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031947Z
UID:2640-1777852800-1781481599@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising - May 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs May 4 – June 14\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-may-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260602T130000
DTEND;TZID=America/New_York:20260602T133000
DTSTAMP:20260512T000601Z
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000601Z
UID:2738-1780405200-1780407000@gersonadvisoryservices.com
SUMMARY:Webinar | The Hidden Half of Customer Experience: Where Operations Become the Brand
DESCRIPTION:An IFA webinar uncovering how back-of-house operations directly shape the customer experience — and why franchise brands that align operational consistency with customer-facing promises outperform those that treat them as separate disciplines.
URL:https://gersonadvisoryservices.com/event/webinar-the-hidden-half-of-customer-experience-where-operations-become-the-brand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T140000
DTEND;TZID=America/New_York:20260603T150000
DTSTAMP:20260511T235325Z
CREATED:20260511T235325Z
LAST-MODIFIED:20260511T235325Z
UID:2736-1780495200-1780498800@gersonadvisoryservices.com
SUMMARY:Webinar | Balancing Franchisor Brand Control and Localized Marketing in Your System
DESCRIPTION:An IFA webinar examining how franchise brands can maintain brand consistency at the corporate level while enabling effective localized marketing execution at the unit level — covering tools strategies and governance models for franchise marketing systems.
URL:https://gersonadvisoryservices.com/event/webinar-balancing-franchisor-brand-control-and-localized-marketing-in-your-system/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260606
DTEND;VALUE=DATE:20260608
DTSTAMP:20251120T030139Z
CREATED:20251107T020645Z
LAST-MODIFIED:20251120T030139Z
UID:1716-1780704000-1780876799@gersonadvisoryservices.com
SUMMARY:Columbus Franchise Trade Show & Money Expo
DESCRIPTION:Be part of the action at the Columbus Franchise Trade Show & Money Expo at the Columbus Expo Center on June 6-7 2026. This event brings together franchise brands\, investment opportunities\, educational seminars\, and one-on-one consultations for aspiring entrepreneurs and growth-minded franchisees. Attendees gain access to expert coaching\, franchise financing insight\, and hundreds of live brand-booth conversations — all in one venue.
URL:https://gersonadvisoryservices.com/event/columbus-franchise-trade-show-money-expo/
LOCATION:Columbus Expo Center\, Columbus\, Ohio\, USA
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260609T120000
DTEND;TZID=America/New_York:20260714T133000
DTSTAMP:20260526T191614Z
CREATED:20260526T191614Z
LAST-MODIFIED:20260526T191614Z
UID:2771-1781006400-1784035800@gersonadvisoryservices.com
SUMMARY:Financial Fluency Coaching Cohort – June 2026
DESCRIPTION:A multi-session coaching cohort designed to build financial intelligence and real-world coaching impact for franchise leaders\, operations managers\, field coaches\, and business consultants. Includes a 30-minute orientation on June 9\, three live workshops on June 16\, June 30\, and July 14 (Tuesdays\, 12:00–1:30 PM PT)\, plus five hours of online financial training.
URL:https://gersonadvisoryservices.com/event/financial-fluency-coaching-cohort-june-2026/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260609T130000
DTEND;TZID=America/New_York:20260609T133000
DTSTAMP:20260526T191614Z
CREATED:20260526T191614Z
LAST-MODIFIED:20260526T191614Z
UID:2770-1781010000-1781011800@gersonadvisoryservices.com
SUMMARY:WEBINAR | The Trust Economy: How Franchise Brands Are Winning (and Losing) Customers in the New Visibility Era
DESCRIPTION:An IFA webinar exploring how franchise brands build and lose customer trust in the new visibility era — where AI search and local digital presence determine whether a brand is recommended or overlooked.
URL:https://gersonadvisoryservices.com/event/webinar-the-trust-economy-how-franchise-brands-are-winning-and-losing-customers-in-the-new-visibility-era/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260610T120000
DTEND;TZID=America/New_York:20260610T130000
DTSTAMP:20260601T184559Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260601T184559Z
UID:2745-1781092800-1781096400@gersonadvisoryservices.com
SUMMARY:Why AI Won't Recommend Your Franchise Network
DESCRIPTION:A Gerson Advisory Services webinar exploring why most franchise networks are invisible to AI recommendation engines — and what franchisors must change in their digital presence operations and data infrastructure to become AI-recommended brands.
URL:https://gersonadvisoryservices.com/event/why-ai-wont-recommend-your-franchise-network/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260611T163000
DTEND;TZID=America/New_York:20260611T183000
DTSTAMP:20260531T215907Z
CREATED:20260531T215907Z
LAST-MODIFIED:20260531T215907Z
UID:2787-1781195400-1781202600@gersonadvisoryservices.com
SUMMARY:Mid-South FBN Meeting | Social Media AI and the New Realities of Franchise Growth
DESCRIPTION:A Franchise Business Network meeting co-hosted by Baker Donelson and SL Franchise Group exploring how evolving technologies are transforming franchising. Covers practical approaches to managing compliance\, protecting brand integrity\, and driving growth across individual units and broader systems. Followed by a hospitality reception. Speakers: Alisa Chestler and Dan Parks (Baker Donelson) and Larry Schwartz (SL Franchise Group).
URL:https://gersonadvisoryservices.com/event/mid-south-fbn-meeting-social-media-ai-and-the-new-realities-of-franchise-growth/
LOCATION:Second Avenue Entertainment District\, 152 Second Avenue N\, Nashville\, TN\, 37201\, USA
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260612T180000
DTEND;TZID=America/New_York:20260612T220000
DTSTAMP:20260531T215907Z
CREATED:20260531T215907Z
LAST-MODIFIED:20260531T215907Z
UID:2788-1781287200-1781301600@gersonadvisoryservices.com
SUMMARY:FBN Houston Pickleball + World Cup Watch Party
DESCRIPTION:Houston FBN returns for an evening of pickleball and a World Cup watch party. Two courts open at 6:00 PM followed by the U.S. vs. Paraguay match at 8:00 PM. Includes food and drink tickets. Event area is 21+. Attendance capped — registration required for all guests.
URL:https://gersonadvisoryservices.com/event/fbn-houston-pickleball-world-cup-watch-party/
LOCATION:PKL Social\, 1112 Shepherd Drive\, Houston\, TX\, 77007\, USA
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T130000
DTEND;TZID=America/New_York:20260616T133000
DTSTAMP:20260512T000837Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000837Z
UID:2743-1781614800-1781616600@gersonadvisoryservices.com
SUMMARY:Webinar | Territory Mapping: The New Era of Franchise Growth
DESCRIPTION:An IFA webinar on how modern territory mapping tools and data-driven approaches are reshaping franchise expansion strategy — helping franchisors define protect and optimize territories for sustainable unit-level growth.
URL:https://gersonadvisoryservices.com/event/webinar-territory-mapping-the-new-era-of-franchise-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T140000
DTEND;TZID=America/New_York:20260617T150000
DTSTAMP:20260512T000944Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000944Z
UID:2746-1781704800-1781708400@gersonadvisoryservices.com
SUMMARY:The Playbook for Turning Top-Line Growth Into Bottom-Line Results
DESCRIPTION:A Gerson Advisory Services webinar providing franchise executives with a practical framework for converting revenue growth into sustainable profitability — covering unit economics cost management franchisee performance and operational leverage.
URL:https://gersonadvisoryservices.com/event/the-playbook-for-turning-top-line-growth-into-bottom-line-results/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T173000
DTEND;TZID=America/New_York:20260617T190000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2803-1781717400-1781722800@gersonadvisoryservices.com
SUMMARY:Baltimore FBN Event | Workforce Strategies Brand Growth Tips & Legal Updates
DESCRIPTION:An IFA Maryland Franchise Business Network evening of insights and networking covering new franchise legislation\, compliance with employee leave laws\, AI in recruiting\, and a mentoring program for emerging franchisors. Complimentary appetizers and drinks included. Speakers: David L. Cahn and Jamie Eisner (Offit Kurman)\, Greg Cook (Franchise Source Brands International)\, and Debbie Zengerl (ADP).
URL:https://gersonadvisoryservices.com/event/baltimore-fbn-event-workforce-strategies-brand-growth-tips-legal-updates/
LOCATION:Eggspectation\, 2402 Brandermill Blvd.\, Gambrills\, MD\, 21054\, USA
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260618T130000
DTEND;TZID=America/New_York:20260618T140000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2804-1781787600-1781791200@gersonadvisoryservices.com
SUMMARY:Webinar | Private Equity Readiness for Franchising – Quality of Earnings + Value Creation Levers
DESCRIPTION:A panel webinar on what it means to be PE-ready as a franchise brand. Covers validating financial performance\, normalizing earnings\, identifying key risks and opportunities\, and value creation levers that drive premium valuations. Topics include unit economics optimization\, operational efficiency\, franchise development acceleration\, and brand positioning. Speakers include Devon Rinker (Blackstone)\, Blake Lantero (Uncommon Equity)\, Jonathan Marlow (New Mountain Capital)\, and Kim Gubera (PIRTEK USA). Moderated by Michael Iannuzzi (Citrin Cooperman).
URL:https://gersonadvisoryservices.com/event/webinar-private-equity-readiness-for-franchising-quality-of-earnings-value-creation-levers/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260618T160000
DTEND;TZID=America/New_York:20260618T173000
DTSTAMP:20260531T215907Z
CREATED:20260531T215907Z
LAST-MODIFIED:20260531T215907Z
UID:2790-1781798400-1781803800@gersonadvisoryservices.com
SUMMARY:Summer Learning Series: Real Estate Strategy & Speed-to-Open Systems
DESCRIPTION:A focused IFA session on building a disciplined data-driven approach to franchise real estate and development. Covers site selection analytics\, standardizing design and construction processes\, and reducing time-to-open metrics to accelerate revenue generation. Speaker: Dr. Ben Litalien CFE\, Founder & Principal of FranchiseWell LLC.
URL:https://gersonadvisoryservices.com/event/summer-learning-series-real-estate-strategy-speed-to-open-systems/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T130000
DTEND;TZID=America/New_York:20260623T133000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2805-1782219600-1782221400@gersonadvisoryservices.com
SUMMARY:Webinar | When Every Franchisee Has AI: The New Role of Brand HQ in Driving Performance
DESCRIPTION:A Lunch N Learn exploring how leading franchise brands are rethinking the HQ-franchisee relationship in the AI era. Covers operationalizing data across the network for faster decisions\, how AI is changing brand coaching and communication with operators\, and the next generation of franchise performance management. Speaker: Gary Liskovich\, Co-founder & CEO of Harmonyze.
URL:https://gersonadvisoryservices.com/event/webinar-when-every-franchisee-has-ai-the-new-role-of-brand-hq-in-driving-performance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T140000
DTEND;TZID=America/New_York:20260623T150000
DTSTAMP:20260622T231240Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T231240Z
UID:2839-1782223200-1782226800@gersonadvisoryservices.com
SUMMARY:Webinar | American Franchise Act Update & IFA26 Advocacy Summit
DESCRIPTION:An exclusive IFA member briefing on the American Franchise Act covering its current status\, key opportunities and challenges ahead\, where member engagement can make the greatest impact\, and what to expect at the IFA Advocacy Summit. Speakers: Mike Layman (Chief Advocacy Officer\, IFA) and Jeff Hanscom (Senior VP of State and Local Government Relations\, IFA).
URL:https://gersonadvisoryservices.com/event/webinar-american-franchise-act-update-ifa26-advocacy-summit/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260624
DTEND;VALUE=DATE:20260625
DTSTAMP:20260622T234144Z
CREATED:20260622T234144Z
LAST-MODIFIED:20260622T234144Z
UID:2851-1782259200-1782345599@gersonadvisoryservices.com
SUMMARY:How to Build a Culture of Accountability in Your Franchise Units
DESCRIPTION:A free AFA webinar tackling how to hold teams accountable when the owner is not present. Covers setting clear expectations\, using scorecards and performance tools\, and creating a self-correcting team culture. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/how-to-build-a-culture-of-accountability-in-your-franchise-units/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T120000
DTEND;TZID=America/New_York:20260625T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2811-1782388800-1782392400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum presents – Leading Through Uncertainty: How Franchise Leaders Shape Resilience Growth and Policy
DESCRIPTION:An IFA Franchisor Forum webinar exploring how franchise leaders can shape resilience and drive growth while navigating an uncertain policy and economic environment.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-presents-leading-through-uncertainty-how-franchise-leaders-shape-resilience-growth-and-policy/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260429T230948Z
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR