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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260615
DTSTAMP:20260409T031947Z
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031947Z
UID:2640-1777852800-1781481599@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising - May 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs May 4 – June 14\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-may-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T140000
DTEND;TZID=America/New_York:20260507T190000
DTSTAMP:20260429T230948Z
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2690-1778162400-1778180400@gersonadvisoryservices.com
SUMMARY:Pathways to Franchising
DESCRIPTION:The Pathways to Franchising program is a half-day business education forum designed to introduce new and emerging audiences to the franchise business model and entrepreneurship opportunities in franchising. Hosted in partnership with the University of Denver\, Daniels College of Business\, Liniger Center on Franchising. Following the program\, attendees are invited to a Happy Hour celebrating 35 years of VetFran in partnership with the Denver Franchise Business Network (FBN).
URL:https://gersonadvisoryservices.com/event/pathways-to-franchising/
LOCATION:University of Denver – Daniels College of Business\, 2130 S High St\, Denver\, CO\, 80210\, USA
CATEGORIES:Other
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DTSTART;TZID=America/New_York:20260507T170000
DTEND;TZID=America/New_York:20260507T190000
DTSTAMP:20260429T230948Z
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2691-1778173200-1778180400@gersonadvisoryservices.com
SUMMARY:Denver CO FBN Happy Hour
DESCRIPTION:A networking happy hour celebrating 35 years of IFA’s VetFran\, connecting military veterans with opportunities in franchising. Brings together franchise owners\, operators\, suppliers\, and industry leaders from across Colorado. Features veteran franchisee spotlights and remarks from IFA VetFran representatives.
URL:https://gersonadvisoryservices.com/event/denver-co-fbn-happy-hour/
LOCATION:University of Denver – Joy Burns Center\, 2044 E Evans Ave\, Denver\, CO\, 80210\, USA
CATEGORIES:Networking
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T130000
DTEND;TZID=America/New_York:20260512T133000
DTSTAMP:20260429T230438Z
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2687-1778590800-1778592600@gersonadvisoryservices.com
SUMMARY:Webinar | The Case for Autonomous Marketing
DESCRIPTION:ActiveCampaign’s Camille Cohen makes the case for autonomous marketing systems that make decisions\, run campaigns\, and optimize results with minimal hands-on effort. Attendees get a clear definition of autonomous marketing vs. automation\, real practitioner examples\, ROI data including an average of 13 hours reclaimed per week\, and a ready-to-use toolkit for leadership conversations.
URL:https://gersonadvisoryservices.com/event/webinar-the-case-for-autonomous-marketing/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T140000
DTEND;TZID=America/New_York:20260513T150000
DTSTAMP:20260429T230438Z
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2686-1778680800-1778684400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchise Marketing Should Get Easier as You Scale. So Why Doesn't It?
DESCRIPTION:As franchise brands grow\, marketing often becomes more complex rather than more efficient. This session with Steve Buors\, CEO of Reshift Media\, explores the structural challenges within traditional franchise marketing models — the disconnect between corporate strategy and local execution — and how leading brands are rethinking their approach to scale without added complexity.
URL:https://gersonadvisoryservices.com/event/webinar-franchise-marketing-should-get-easier-as-you-scale-so-why-doesnt-it/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T120000
DTEND;TZID=America/New_York:20260514T140000
DTSTAMP:20260415T201836Z
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2668-1778760000-1778767200@gersonadvisoryservices.com
SUMMARY:Webinar | Modernizing Your Sales Funnel: AI\, Tools & Tactics That Convert
DESCRIPTION:A high-impact virtual session on modernizing your franchise sales funnel using AI and automation. Panelists from Franzy\, Cohesive AI\, Markarie®\, and Lumin.ai cover conversion tools\, follow-up tactics\, and streamlining the process from first touch to closed deal. Hosted by NEFA Board Members Kim Woods and Jamie Lavigne.
URL:https://gersonadvisoryservices.com/event/webinar-modernizing-your-sales-funnel-ai-tools-tactics-that-convert/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T140000
DTEND;TZID=America/New_York:20260514T150000
DTSTAMP:20260415T201836Z
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2671-1778767200-1778770800@gersonadvisoryservices.com
SUMMARY:Beyond the Fine Print: Transforming Your Franchise Agreement into a Strategic Asset
DESCRIPTION:An executive-level webinar on the business side of franchise agreement management and enforcement. Michael Seid and Keith Gerson cover the Five Tenets of System Success\, transparency in recruitment\, managing material system changes collaboratively\, enforcement with wisdom\, and using renewals and transfers as brand modernization opportunities. Complimentary.
URL:https://gersonadvisoryservices.com/event/beyond-the-fine-print-transforming-your-franchise-agreement-into-a-strategic-asset/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T130000
DTEND;TZID=America/New_York:20260519T133000
DTSTAMP:20260512T000227Z
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000227Z
UID:2735-1779195600-1779197400@gersonadvisoryservices.com
SUMMARY:Webinar | From Rankings to Recommendations: What the AI Search Shift Means for Franchise Brands
DESCRIPTION:An IFA Wednesday Wise Webinar exploring how the rise of AI search is reshaping franchise brand visibility — from traditional rankings to AI-powered recommendations — and what franchise brands must do to stay discoverable and competitive in this new search landscape.
URL:https://gersonadvisoryservices.com/event/webinar-from-rankings-to-recommendations-what-the-ai-search-shift-means-for-franchise-brands/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T140000
DTEND;TZID=America/New_York:20260519T150000
DTSTAMP:20260409T031029Z
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031029Z
UID:2641-1779199200-1779202800@gersonadvisoryservices.com
SUMMARY:Webinar | Fine-Tuning Your Franchisee Onboarding Process
DESCRIPTION:IFA webinar covering best practices for franchisee onboarding. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-fine-tuning-your-franchisee-onboarding-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T140000
DTEND;TZID=America/New_York:20260520T150000
DTSTAMP:20260429T230438Z
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2685-1779285600-1779289200@gersonadvisoryservices.com
SUMMARY:Webinar | Unit-Level Economics Solved – Finally: Turning Fragmented Location Data Into Profits Performance and Scalable Growth
DESCRIPTION:Most franchise systems are built on inconsistent data and delayed reporting\, making unit-level economics unreliable. This IFA Wednesday Wise Webinar with John Babcock (Lash Lounge) and Qvinci CEO Brad Adams delivers a playbook for standardizing financial data\, enabling real-time KPI benchmarking\, and scaling profit decisions across every location.
URL:https://gersonadvisoryservices.com/event/webinar-unit-level-economics-solved-finally-turning-fragmented-location-data-into-profits-performance-and-scalable-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260526T130000
DTEND;TZID=America/New_York:20260526T133000
DTSTAMP:20260512T000342Z
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000342Z
UID:2737-1779800400-1779802200@gersonadvisoryservices.com
SUMMARY:Webinar | People Prefer People: Why the Human Voice Still Wins in Franchising
DESCRIPTION:An IFA webinar exploring why authentic human connection remains the most powerful differentiator in franchise marketing and operations — even as automation and AI reshape how brands communicate with customers and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-people-prefer-people-why-the-human-voice-still-wins-in-franchising/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260527
DTEND;VALUE=DATE:20260528
DTSTAMP:20260511T235643Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260511T235643Z
UID:2744-1779840000-1779926399@gersonadvisoryservices.com
SUMMARY:The Pacific Expansion Playbook: What U.S. Franchisors Must Know Before Entering Australia & New Zealand
DESCRIPTION:A Franchise Consortium webinar delivering a strategic playbook for U.S. franchisors considering expansion into Australia and New Zealand — covering regulatory requirements market entry strategies partner selection and the cultural and operational differences that determine success in the Pacific region.
URL:https://gersonadvisoryservices.com/event/the-pacific-expansion-playbook-what-u-s-franchisors-must-know-before-entering-australia-new-zealand/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260528T170000
DTEND;TZID=America/New_York:20260528T190000
DTSTAMP:20260519T230306Z
CREATED:20260519T230306Z
LAST-MODIFIED:20260519T230306Z
UID:2766-1779987600-1779994800@gersonadvisoryservices.com
SUMMARY:Southeast Michigan FBN & WFN Event | Operators at the Center: What It Really Takes to Win in Franchising
DESCRIPTION:An evening of connection and real-world insight hosted by the SE Michigan Franchise Business Network and Women’s Franchise Network. Larisa Walega (Ziebart) moderates a panel of local franchisees covering what drives profitability today\, where franchisors and suppliers add value\, and hard-earned lessons from operators in the field. Speakers include Mandy Ristic (The Om Group)\, Dominic Buschini (Payroll Vault Franchising) and Anthony Toomey (Tomey Group LLC).
URL:https://gersonadvisoryservices.com/event/southeast-michigan-fbn-wfn-event-operators-at-the-center-what-it-really-takes-to-win-in-franchising/
LOCATION:Born in Detroit Store\, 1419 Woodward Ave\, Detroit\, MI\, 48226\, USA
CATEGORIES:Networking
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