BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Gerson Advisory Services
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260808
DTEND;VALUE=DATE:20260914
DTSTAMP:20260409T032152Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032152Z
UID:2646-1786147200-1789343999@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – August 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs August 8 – September 13\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-august-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T163000
DTEND;TZID=America/New_York:20260826T173000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2961-1786552200-1787765400@gersonadvisoryservices.com
SUMMARY:AUGUST 2026: Change: How to Turn Uncertainty into Opportunity™ Accelerator: Leading Through Change & Growth
DESCRIPTION:A three-week cohort-based Executive Leadership Journey for franchise leaders navigating change\, growth\, and operational complexity. Built on FranklinCovey’s proven leadership frameworks\, the program combines self-paced IFA Academy learning with three live virtual Power Huddle sessions (August 12\, 19\, and 26). Covers building resilience\, aligning teams around change\, communicating change with clarity\, and strengthening a culture of continuous improvement. Earns 2.5 CFE Education plus 3 CFE Live credits.
URL:https://gersonadvisoryservices.com/event/august-2026-change-how-to-turn-uncertainty-into-opportunity-accelerator-leading-through-change-growth/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260820T160000
DTEND;TZID=America/New_York:20260820T173000
DTSTAMP:20260531T215925Z
CREATED:20260531T215925Z
LAST-MODIFIED:20260531T215925Z
UID:2793-1787241600-1787247000@gersonadvisoryservices.com
SUMMARY:Summer Learning Series: Crisis-Proofing Your Brand
DESCRIPTION:An IFA Summer Learning Series session providing a structured approach to identifying franchise system vulnerabilities and preparing teams to respond to disruption with speed and clarity. Covers system-wide risk assessment\, crisis management planning with defined roles and escalation protocols\, and communication strategies that maintain franchisee and stakeholder trust. Speaker: Michael Seid\, Managing Director of MSA Worldwide.
URL:https://gersonadvisoryservices.com/event/summer-learning-series-crisis-proofing-your-brand/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260914
DTEND;VALUE=DATE:20261026
DTSTAMP:20260409T032254Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032254Z
UID:2647-1789344000-1792972799@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – September 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs September 14 – October 25\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-september-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T160000
DTEND;TZID=America/New_York:20260917T173000
DTSTAMP:20260814T024221Z
CREATED:20260814T024221Z
LAST-MODIFIED:20260814T024221Z
UID:3081-1789660800-1789666200@gersonadvisoryservices.com
SUMMARY:Fall Learning Series: The Unit Economics Deep Dive
DESCRIPTION:A hands-on IFA Fall Learning Series session exploring the financial metrics\, benchmarking tools\, and operational levers that drive stronger unit-level performance. Covers how to communicate financial insights effectively to franchisees to improve alignment and engagement across the system. Speaker: Aicha Bascaro CFE\, CEO and Founder of American Franchise Academy. Earns 1.5 CFE Live Credits.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-the-unit-economics-deep-dive/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T160000
DTEND;TZID=America/New_York:20261119T173000
DTSTAMP:20260814T024221Z
CREATED:20260814T024221Z
LAST-MODIFIED:20260814T024221Z
UID:3080-1789660800-1795109400@gersonadvisoryservices.com
SUMMARY:Fall Learning Series – Bundle: Profitability Leadership & Future Readiness
DESCRIPTION:A three-session IFA Fall Learning Series for franchise leaders focused on financial performance\, leadership development\, and technology adoption. Sessions include: The Unit Economics Deep Dive (September 17\, Aicha Bascaro CFE)\, Leading High-Performance Teams Across the Franchise System (October 15\, Jason Gehrke CFE)\, and Digital Transformation & AI for Competitive Advantage (November 19\, speaker TBA). Earns 4.5 CFE Live Credits total.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-bundle-profitability-leadership-future-readiness/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260723T011349Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260723T011349Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on optimizing communication and collaboration between franchise consultants and franchisors. Covers sharing clear brand information\, identifying consultant questions that signal a need for support\, and determining whether a joint strategy is effectively serving the client and growing the system. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261005
DTEND;VALUE=DATE:20261116
DTSTAMP:20260409T032416Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032416Z
UID:2649-1791158400-1794787199@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising - October 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs October 5 – November 15\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-october-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261015T160000
DTEND;TZID=America/New_York:20261015T173000
DTSTAMP:20260814T024238Z
CREATED:20260814T024238Z
LAST-MODIFIED:20260814T024238Z
UID:3083-1792080000-1792085400@gersonadvisoryservices.com
SUMMARY:Fall Learning Series: Leading High-Performance Teams Across the Franchise System
DESCRIPTION:An IFA Fall Learning Series session helping franchisor executives refine their leadership approach\, strengthen emotional intelligence\, and implement strategies that empower teams across every level of the organization. Covers building a culture of accountability\, collaboration\, and innovation that drives long-term performance. Speaker: Jason Gehrke CFE\, Director of Franchise Advisory Centre. Earns 1.5 CFE Live Credits.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-leading-high-performance-teams-across-the-franchise-system/
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261116T080000
DTEND;TZID=America/New_York:20261116T120000
DTSTAMP:20260723T011350Z
CREATED:20260723T011350Z
LAST-MODIFIED:20260723T011350Z
UID:2965-1794816000-1794830400@gersonadvisoryservices.com
SUMMARY:Emerging Franchisor Conference CFE Special Session | Sustainable Growth Requires Sustainable Support – Is Your Franchise System Ready to Expand?
DESCRIPTION:An interactive pre-conference workshop for emerging franchisors to assess whether their franchise system is operationally ready\, scalable\, and sustainable before accelerating growth. Covers operational consistency\, franchisee onboarding and support\, leadership alignment\, culture\, infrastructure\, and compliance risk. Moderated by Michael Seid\, Andrew Seid\, and Kay Ainsley (MSA Worldwide). Add-on to the 2026 Emerging Franchisor Conference.
URL:https://gersonadvisoryservices.com/event/emerging-franchisor-conference-cfe-special-session-sustainable-growth-requires-sustainable-support-is-your-franchise-system-ready-to-expand/
CATEGORIES:Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261116T080000
DTEND;TZID=America/New_York:20261116T150000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2964-1794816000-1794841200@gersonadvisoryservices.com
SUMMARY:IFA Fran-Guard™
DESCRIPTION:An enhanced IFA compliance workshop equipping franchise professionals to lead with integrity and transform compliance from a regulatory requirement into a competitive edge. Covers the business case for compliance\, internal protection strategies\, cultivating a culture of ethics\, implementing legal compliance systems\, and practical compliance execution tools. Ideal for franchise executives\, legal professionals\, compliance managers\, and CFE participants. Add-on to the 2026 Emerging Franchisor Conference.
URL:https://gersonadvisoryservices.com/event/ifa-fran-guard/
CATEGORIES:Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261116T130000
DTEND;TZID=America/New_York:20261116T150000
DTSTAMP:20260723T011350Z
CREATED:20260723T011350Z
LAST-MODIFIED:20260723T011350Z
UID:2966-1794834000-1794841200@gersonadvisoryservices.com
SUMMARY:Pressure-Test Your Brand Growth Story
DESCRIPTION:A high-engagement 2-hour practice lab for emerging franchisor leaders focused on sharpening and pressure-testing their brand growth story. Participants clarify their market opportunity\, franchisee promise\, proof of readiness\, and next smart move — then practice a credible 90-second growth story and a four-move response structure for tough stakeholder questions. Add-on to the 2026 Emerging Franchisor Conference.
URL:https://gersonadvisoryservices.com/event/pressure-test-your-brand-growth-story/
CATEGORIES:Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260723T011350Z
CREATED:20260409T031340Z
LAST-MODIFIED:20260723T011350Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on overcoming common obstacles in the franchise client sales process. Covers getting to know the client\, listening for key conversation signals\, and determining whether a candidate is a good fit. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261119T160000
DTEND;TZID=America/New_York:20261119T173000
DTSTAMP:20260814T024238Z
CREATED:20260814T024238Z
LAST-MODIFIED:20260814T024238Z
UID:3084-1795104000-1795109400@gersonadvisoryservices.com
SUMMARY:Fall Learning Series: Digital Transformation & AI for Competitive Advantage
DESCRIPTION:An IFA Fall Learning Series session exploring how digital tools\, automation\, and AI can streamline franchise operations\, improve recruitment\, and elevate customer experience. Covers identifying high-impact opportunities and building a practical roadmap for technology adoption that supports long-term growth and competitive advantage. Earns 1.5 CFE Live Credits.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-digital-transformation-ai-for-competitive-advantage/
CATEGORIES:Training
END:VEVENT
END:VCALENDAR