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SUMMARY:Webinar | Beyond Prompts: How to Avoid "Faster Mediocrity" with AI
DESCRIPTION:An IFA webinar challenging the idea that better prompt engineering alone creates meaningful competitive advantage. Introduces the 4 Cs framework — CRM\, content\, channels\, and customers — to transform creativity into a repeatable system that moves from insight to execution. Covers PhD-level questioning techniques for deeper analysis\, building proprietary data puddles from unique internal information\, and scaling meaningful innovation without scaling mediocrity. Speaker: Jack Hom\, Commercial Director Franchise\, ActiveCampaign.
URL:https://gersonadvisoryservices.com/event/webinar-beyond-prompts-how-to-avoid-faster-mediocrity-with-ai/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20260930T130000
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DTSTAMP:20260830T182834Z
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SUMMARY:Webinar | How AI Can Help Franchisors Grow Faster Reduce Costs & Improve ROI
DESCRIPTION:A practical webinar exploring nine ways franchisors can use AI today to generate measurable ROI. Covers empowering franchisees with 24/7 self-service support\, field operations intelligence\, demand prediction and staffing optimization\, AI voice technology for lead capture\, multilingual customer support\, franchisee growth and recruitment\, network-wide operational visibility\, omnichannel upselling\, and replicating top-performing location best practices. Speakers: Kishore Pal\, Santosh Addagulla\, and Phani Kumar (AI Franchisor Advisory).
URL:https://gersonadvisoryservices.com/event/webinar-how-ai-can-help-franchisors-grow-faster-reduce-costs-improve-roi/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20261119T160000
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DTSTAMP:20260814T024238Z
CREATED:20260814T024238Z
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SUMMARY:Fall Learning Series: Digital Transformation & AI for Competitive Advantage
DESCRIPTION:An IFA Fall Learning Series session exploring how digital tools\, automation\, and AI can streamline franchise operations\, improve recruitment\, and elevate customer experience. Covers identifying high-impact opportunities and building a practical roadmap for technology adoption that supports long-term growth and competitive advantage. Earns 1.5 CFE Live Credits.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-digital-transformation-ai-for-competitive-advantage/
CATEGORIES:Training
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DTSTART;VALUE=DATE:20270615
DTEND;VALUE=DATE:20270618
DTSTAMP:20260819T211314Z
CREATED:20260819T211314Z
LAST-MODIFIED:20260819T211314Z
UID:3093-1813017600-1813276799@gersonadvisoryservices.com
SUMMARY:Franchise Growth & Marketing Conference 2027
DESCRIPTION:Formerly the Franchise Customer Experience Conference (FCXC)\, the FGMC is the new event for franchise marketing leaders focused on unit-level economics\, collaborative learning\, and leveraging technology to drive growth. Built for CMOs\, C-Suite\, brand presidents\, marketing VPs\, field ops\, CRM\, loyalty\, and MarTech leaders responsible for execution at scale. Addresses rising customer acquisition costs\, AI-driven marketing expectations\, MarTech adoption challenges\, and translating corporate strategy into unit-level profit.
URL:https://gersonadvisoryservices.com/event/franchise-growth-marketing-conference-2027/
CATEGORIES:Conference
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