BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T173000
DTEND;TZID=America/New_York:20260617T190000
DTSTAMP:20260615T111700
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2803-1781717400-1781722800@gersonadvisoryservices.com
SUMMARY:Baltimore FBN Event | Workforce Strategies Brand Growth Tips & Legal Updates
DESCRIPTION:An IFA Maryland Franchise Business Network evening of insights and networking covering new franchise legislation\, compliance with employee leave laws\, AI in recruiting\, and a mentoring program for emerging franchisors. Complimentary appetizers and drinks included. Speakers: David L. Cahn and Jamie Eisner (Offit Kurman)\, Greg Cook (Franchise Source Brands International)\, and Debbie Zengerl (ADP).
URL:https://gersonadvisoryservices.com/event/baltimore-fbn-event-workforce-strategies-brand-growth-tips-legal-updates/
LOCATION:Eggspectation\, 2402 Brandermill Blvd.\, Gambrills\, MD\, 21054\, USA
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T130000
DTEND;TZID=America/New_York:20260623T133000
DTSTAMP:20260615T111700
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2805-1782219600-1782221400@gersonadvisoryservices.com
SUMMARY:Webinar | When Every Franchisee Has AI: The New Role of Brand HQ in Driving Performance
DESCRIPTION:A Lunch N Learn exploring how leading franchise brands are rethinking the HQ-franchisee relationship in the AI era. Covers operationalizing data across the network for faster decisions\, how AI is changing brand coaching and communication with operators\, and the next generation of franchise performance management. Speaker: Gary Liskovich\, Co-founder & CEO of Harmonyze.
URL:https://gersonadvisoryservices.com/event/webinar-when-every-franchisee-has-ai-the-new-role-of-brand-hq-in-driving-performance/
LOCATION:MD
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260624T140000
DTEND;TZID=America/New_York:20260624T150000
DTSTAMP:20260615T111700
CREATED:20260429T230438Z
LAST-MODIFIED:20260526T190719Z
UID:2684-1782309600-1782313200@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
LOCATION:MD
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR