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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;TZID=America/New_York:20260609T130000
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UID:2770-1781010000-1781011800@gersonadvisoryservices.com
SUMMARY:WEBINAR | The Trust Economy: How Franchise Brands Are Winning (and Losing) Customers in the New Visibility Era
DESCRIPTION:An IFA webinar exploring how franchise brands build and lose customer trust in the new visibility era — where AI search and local digital presence determine whether a brand is recommended or overlooked.
URL:https://gersonadvisoryservices.com/event/webinar-the-trust-economy-how-franchise-brands-are-winning-and-losing-customers-in-the-new-visibility-era/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20260610T120000
DTEND;TZID=America/New_York:20260610T130000
DTSTAMP:20260601T184559Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260601T184559Z
UID:2745-1781092800-1781096400@gersonadvisoryservices.com
SUMMARY:Why AI Won't Recommend Your Franchise Network
DESCRIPTION:A Gerson Advisory Services webinar exploring why most franchise networks are invisible to AI recommendation engines — and what franchisors must change in their digital presence operations and data infrastructure to become AI-recommended brands.
URL:https://gersonadvisoryservices.com/event/why-ai-wont-recommend-your-franchise-network/
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20260611T163000
DTEND;TZID=America/New_York:20260611T183000
DTSTAMP:20260531T215907Z
CREATED:20260531T215907Z
LAST-MODIFIED:20260531T215907Z
UID:2787-1781195400-1781202600@gersonadvisoryservices.com
SUMMARY:Mid-South FBN Meeting | Social Media AI and the New Realities of Franchise Growth
DESCRIPTION:A Franchise Business Network meeting co-hosted by Baker Donelson and SL Franchise Group exploring how evolving technologies are transforming franchising. Covers practical approaches to managing compliance\, protecting brand integrity\, and driving growth across individual units and broader systems. Followed by a hospitality reception. Speakers: Alisa Chestler and Dan Parks (Baker Donelson) and Larry Schwartz (SL Franchise Group).
URL:https://gersonadvisoryservices.com/event/mid-south-fbn-meeting-social-media-ai-and-the-new-realities-of-franchise-growth/
LOCATION:Second Avenue Entertainment District\, 152 Second Avenue N\, Nashville\, TN\, 37201\, USA
CATEGORIES:Networking
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DTSTART;TZID=America/New_York:20260617T173000
DTEND;TZID=America/New_York:20260617T190000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2803-1781717400-1781722800@gersonadvisoryservices.com
SUMMARY:Baltimore FBN Event | Workforce Strategies Brand Growth Tips & Legal Updates
DESCRIPTION:An IFA Maryland Franchise Business Network evening of insights and networking covering new franchise legislation\, compliance with employee leave laws\, AI in recruiting\, and a mentoring program for emerging franchisors. Complimentary appetizers and drinks included. Speakers: David L. Cahn and Jamie Eisner (Offit Kurman)\, Greg Cook (Franchise Source Brands International)\, and Debbie Zengerl (ADP).
URL:https://gersonadvisoryservices.com/event/baltimore-fbn-event-workforce-strategies-brand-growth-tips-legal-updates/
LOCATION:Eggspectation\, 2402 Brandermill Blvd.\, Gambrills\, MD\, 21054\, USA
CATEGORIES:Networking
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DTSTART;TZID=America/New_York:20260623T130000
DTEND;TZID=America/New_York:20260623T133000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2805-1782219600-1782221400@gersonadvisoryservices.com
SUMMARY:Webinar | When Every Franchisee Has AI: The New Role of Brand HQ in Driving Performance
DESCRIPTION:A Lunch N Learn exploring how leading franchise brands are rethinking the HQ-franchisee relationship in the AI era. Covers operationalizing data across the network for faster decisions\, how AI is changing brand coaching and communication with operators\, and the next generation of franchise performance management. Speaker: Gary Liskovich\, Co-founder & CEO of Harmonyze.
URL:https://gersonadvisoryservices.com/event/webinar-when-every-franchisee-has-ai-the-new-role-of-brand-hq-in-driving-performance/
CATEGORIES:Webinar
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