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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;VALUE=DATE:20260730
DTEND;VALUE=DATE:20260802
DTSTAMP:20260628T233943Z
CREATED:20260628T233943Z
LAST-MODIFIED:20260628T233943Z
UID:2874-1785369600-1785628799@gersonadvisoryservices.com
SUMMARY:The Franchisor Journey | Liniger Center on Franchising
DESCRIPTION:A three-day workshop examining each stage a franchisor must navigate as it develops a valued brand\, powerful network\, and loyal customer base. Covers challenges\, strategies\, and models that support a successful franchisor journey — including transitions between growth stages\, role differences between franchisors and franchisees\, and frameworks for healthy franchisee relationships.
URL:https://gersonadvisoryservices.com/event/the-franchisor-journey-liniger-center-on-franchising/
LOCATION:University of Denver – Daniels College of Business\, 2130 S High St\, Denver\, CO\, 80210\, USA
CATEGORIES:Workshop
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260806T140000
DTEND;TZID=America/New_York:20260806T150000
DTSTAMP:20260729T205404Z
CREATED:20260729T205404Z
LAST-MODIFIED:20260729T205404Z
UID:2988-1786024800-1786028400@gersonadvisoryservices.com
SUMMARY:Webinar | From Playbook to Practice: How to Create Your Brand's Marketing Guidelines
DESCRIPTION:A Scorpion-hosted IFA webinar on turning franchise marketing standards into practical location-level execution. Covers prioritizing quick wins like speed-to-lead against longer-term builds\, translating playbook KPIs into franchisee-facing accountability\, and a real implementation story from Go Mini’s President Chris Walls on what changed operationally and how they earned franchisee buy-in. Speakers: Gabriella Ferrara (VP Strategic Sales\, Scorpion) and Chris Walls (President/CEO\, Go Mini’s).
URL:https://gersonadvisoryservices.com/event/webinar-from-playbook-to-practice-how-to-create-your-brands-marketing-guidelines/
LOCATION:TX
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260808
DTEND;VALUE=DATE:20260914
DTSTAMP:20260409T032152Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032152Z
UID:2646-1786147200-1789343999@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – August 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs August 8 – September 13\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-august-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T120000
DTEND;TZID=America/New_York:20260812T131500
DTSTAMP:20260708T235224Z
CREATED:20260708T235224Z
LAST-MODIFIED:20260708T235224Z
UID:2904-1786536000-1786540500@gersonadvisoryservices.com
SUMMARY:The FDD Blindspot: Why 57% of Your Deals Die in Silence
DESCRIPTION:A Gerson Advisory Services Franchise Sales Mastery Series webinar examining why the FDD disclosure stage is the largest — and most invisible — drop-off point in the franchise development funnel. Covers how technology is solving franchise development’s most expensive mid-funnel problem\, what it means for pipeline\, candidate quality\, and lifetime value. 60 minutes plus 15-minute live Q&A. Free with replay sent to all registrants. Designed for franchise development professionals\, sales directors\, brokers\, and brand leadership.
URL:https://gersonadvisoryservices.com/event/the-fdd-blindspot-why-57-of-your-deals-die-in-silence/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T140000
DTEND;TZID=America/New_York:20260812T150000
DTSTAMP:20260713T224801Z
CREATED:20260713T224801Z
LAST-MODIFIED:20260713T224801Z
UID:2927-1786543200-1786546800@gersonadvisoryservices.com
SUMMARY:Webinar | No Lead Left Behind: How Molly Maid Put AI on the Front Line
DESCRIPTION:A fireside chat with Molly Maid President Michael Silva-Nash and Franchise Systems Specialist Jaclyn Drury on how the brand deployed ‘Rosie’ — an AI receptionist that answers\, qualifies\, and books inbound inquiries around the clock across the network. Covers speed-to-lead challenges in home services franchising\, what worked in the rollout\, what surprised them\, and what they’d tell other franchise leaders considering the same move. Includes live audience Q&A.
URL:https://gersonadvisoryservices.com/event/webinar-no-lead-left-behind-how-molly-maid-put-ai-on-the-front-line/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T163000
DTEND;TZID=America/New_York:20260826T173000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2961-1786552200-1787765400@gersonadvisoryservices.com
SUMMARY:AUGUST 2026: Change: How to Turn Uncertainty into Opportunity™ Accelerator: Leading Through Change & Growth
DESCRIPTION:A three-week cohort-based Executive Leadership Journey for franchise leaders navigating change\, growth\, and operational complexity. Built on FranklinCovey’s proven leadership frameworks\, the program combines self-paced IFA Academy learning with three live virtual Power Huddle sessions (August 12\, 19\, and 26). Covers building resilience\, aligning teams around change\, communicating change with clarity\, and strengthening a culture of continuous improvement. Earns 2.5 CFE Education plus 3 CFE Live credits.
URL:https://gersonadvisoryservices.com/event/august-2026-change-how-to-turn-uncertainty-into-opportunity-accelerator-leading-through-change-growth/
LOCATION:TX
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T110000
DTEND;TZID=America/New_York:20260813T120000
DTSTAMP:20260628T234130Z
CREATED:20260628T234130Z
LAST-MODIFIED:20260628T234130Z
UID:2878-1786618800-1786622400@gersonadvisoryservices.com
SUMMARY:Webinar | Turn Your Membership into Impact: IFA Government Relations & Advocacy Summit
DESCRIPTION:An IFA member orientation and advocacy preview webinar hosted by Sydni Konohia and Zack Kirshner. Covers how IFA Protects\, Enhances\, and Promotes the franchise community\, member programs\, and an IFA Academy live demo. Features IFA’s Government Relations team (Haider Murtaza and Matthew Kagel) covering state\, local\, and federal franchise advocacy\, plus a preview of the upcoming IFA Advocacy Summit.
URL:https://gersonadvisoryservices.com/event/webinar-turn-your-membership-into-impact-ifa-government-relations-advocacy-summit/
LOCATION:TX
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T120000
DTEND;TZID=America/New_York:20260813T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2813-1786622400-1786626000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Turning Clicks into Customers: Paid Search & Social Strategies that Drive Franchise Growth
DESCRIPTION:An IFA Franchisor Forum webinar on building smarter paid search and social strategies that attract the right customers and convert them at the local level. Covers campaign structure\, lead quality\, aligning national oversight with local execution\, and creating a scalable results-driven paid media approach for franchisors and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-turning-clicks-into-customers-paid-search-social-strategies-that-drive-franchise-growth/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260817
DTEND;VALUE=DATE:20260824
DTSTAMP:20251027T010329Z
CREATED:20251027T010329Z
LAST-MODIFIED:20251027T010329Z
UID:1559-1786924800-1787529599@gersonadvisoryservices.com
SUMMARY:International Franchising Fundamentals – August 2026
DESCRIPTION:The International Franchising Fundamentals course provides a blueprint for expanding into new markets with less risk and more reward.
URL:https://gersonadvisoryservices.com/event/international-franchising-fundamentals-august-2026/
LOCATION:TX
CATEGORIES:Course
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260818
DTEND;VALUE=DATE:20260820
DTSTAMP:20251210T230422Z
CREATED:20251210T230422Z
LAST-MODIFIED:20251210T230422Z
UID:2030-1787011200-1787183999@gersonadvisoryservices.com
SUMMARY:2026 Franchise Summit: The Art and Science of Successful Franchising
DESCRIPTION:The 2026 Franchise Summit is a two‑day event dedicated to issues faced by franchise executives. Interactive sessions led by top authorities tackle challenges and opportunities\, providing tested best practices and invaluable networking with franchising professionals.
URL:https://gersonadvisoryservices.com/event/2026-franchise-summit-the-art-and-science-of-successful-franchising/
LOCATION:InterContinental Minneapolis – St. Paul Airport\, 5005 Glumack Drive\, Minneapolis\, MN\, 55450\, USA
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260818T130000
DTEND;TZID=America/New_York:20260818T140000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3036-1787058000-1787061600@gersonadvisoryservices.com
SUMMARY:Webinar | The Reputation Dividend: Why Reviews and Listings Deliver the Highest ROI in the Age of AI Search
DESCRIPTION:A Consumer Fusion Lunch & Learn webinar sharing findings from the 2026 Online Reputation Report and connecting them directly to revenue. Covers what active review management is worth\, why review volume and recency move the needle\, what a single star costs a franchise\, and why listings drive both traffic and customer action. Includes a firsthand account from a top-performing franchise brand. Ideal for multi-location leaders making the case for reputation budget internally.
URL:https://gersonadvisoryservices.com/event/webinar-the-reputation-dividend-why-reviews-and-listings-deliver-the-highest-roi-in-the-age-of-ai-search/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260819
DTEND;VALUE=DATE:20260820
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2855-1787097600-1787183999@gersonadvisoryservices.com
SUMMARY:District Managers Must Stop Managing by Gut Feeling: The KPIs That Actually Predict Unit Performance
DESCRIPTION:A free AFA webinar on identifying which metrics actually matter for unit performance and how to turn data into productive conversations with Unit Managers that drive results. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/district-managers-must-stop-managing-by-gut-feeling-the-kpis-that-actually-predict-unit-performance/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260819T140000
DTEND;TZID=America/New_York:20260819T150000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2960-1787148000-1787151600@gersonadvisoryservices.com
SUMMARY:Webinar | Set Franchisees Up to Win: How Leading Franchisors Build Strong Unit-Level Economics from Day One
DESCRIPTION:An IFA WednesdayWise Webinar with Qvinci CEO Brad Adams and Lydia Best (VP of Operations\, Woofie’s / Authority Brands) on building financial confidence and coachable unit-level economics from day one of franchisee onboarding. Covers automating first-month reporting\, standardizing chart of accounts\, teaching financials in plain English\, and giving franchise business coaches early visibility — so new owners see data as a tool for winning rather than oversight.
URL:https://gersonadvisoryservices.com/event/webinar-set-franchisees-up-to-win-how-leading-franchisors-build-strong-unit-level-economics-from-day-one/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260820T113000
DTEND;TZID=America/New_York:20260820T124500
DTSTAMP:20260326T004702Z
CREATED:20260326T004702Z
LAST-MODIFIED:20260326T004702Z
UID:2586-1787225400-1787229900@gersonadvisoryservices.com
SUMMARY:Virtual Networking | Franchise Community Roundtable
DESCRIPTION:A virtual franchise leadership forum centered on practical insights\, operational problem-solving\, and peer collaboration. Hosted by Emily Estes and Evan Hackel.
URL:https://gersonadvisoryservices.com/event/virtual-networking-franchise-community-roundtable-4/
LOCATION:Online Webinar
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260820T160000
DTEND;TZID=America/New_York:20260820T173000
DTSTAMP:20260531T215925Z
CREATED:20260531T215925Z
LAST-MODIFIED:20260531T215925Z
UID:2793-1787241600-1787247000@gersonadvisoryservices.com
SUMMARY:Summer Learning Series: Crisis-Proofing Your Brand
DESCRIPTION:An IFA Summer Learning Series session providing a structured approach to identifying franchise system vulnerabilities and preparing teams to respond to disruption with speed and clarity. Covers system-wide risk assessment\, crisis management planning with defined roles and escalation protocols\, and communication strategies that maintain franchisee and stakeholder trust. Speaker: Michael Seid\, Managing Director of MSA Worldwide.
URL:https://gersonadvisoryservices.com/event/summer-learning-series-crisis-proofing-your-brand/
LOCATION:TX
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260825T130000
DTEND;TZID=America/New_York:20260825T133000
DTSTAMP:20260727T215328Z
CREATED:20260727T215328Z
LAST-MODIFIED:20260727T215328Z
UID:2984-1787662800-1787664600@gersonadvisoryservices.com
SUMMARY:Webinar | Local Audio Advertising for Franchises
DESCRIPTION:An IFA webinar on how leading franchise brands use digital audio — streaming music\, podcasts\, and radio — to drive awareness and generate local demand. AudioGo demonstrates how franchise organizations can execute scalable localized audio campaigns that maintain brand consistency while giving franchisees flexibility to reach customers in their own markets. Covers why digital audio reaches consumers when other media cannot\, highly targeted messaging\, brand recall\, and how to launch and optimize campaigns across an entire franchise network.
URL:https://gersonadvisoryservices.com/event/webinar-local-audio-advertising-for-franchises/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260826T153000
DTEND;TZID=America/New_York:20260827T153000
DTSTAMP:20260814T024221Z
CREATED:20260814T024221Z
LAST-MODIFIED:20260814T024221Z
UID:3079-1787758200-1787844600@gersonadvisoryservices.com
SUMMARY:VetFran Event | Operation Career Fair
DESCRIPTION:A VetFran career fair at Fort Benning Georgia connecting transitioning service members\, veterans\, and military spouses with employers from local\, regional\, and national organizations. Includes direct access to recruiters and hiring managers across industries. Features a panel discussion on August 26 (15:30–16:30) for entrepreneurs and industry leaders\, followed by the career fair on August 27 (09:00–15:30).
URL:https://gersonadvisoryservices.com/event/vetfran-event-operation-career-fair/
LOCATION:1918 Club Ballroom\, 7010 Morrison Rd Bldg 128\, Fort Benning\, GA\, United States
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260827T120000
DTEND;TZID=America/New_York:20260827T130000
DTSTAMP:20260616T004253Z
CREATED:20260616T004253Z
LAST-MODIFIED:20260616T004253Z
UID:2814-1787832000-1787835600@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Make It Matter – Turning Advocacy into Action for Your Community
DESCRIPTION:An IFA Franchisor Forum webinar on how franchise leaders can translate advocacy efforts into meaningful community action — building local impact while strengthening brand relevance and franchisee engagement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-make-it-matter-turning-advocacy-into-action-for-your-community/
LOCATION:TX
CATEGORIES:Webinar
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