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DTSTART;VALUE=DATE:20260730
DTEND;VALUE=DATE:20260802
DTSTAMP:20260628T233943Z
CREATED:20260628T233943Z
LAST-MODIFIED:20260628T233943Z
UID:2874-1785369600-1785628799@gersonadvisoryservices.com
SUMMARY:The Franchisor Journey | Liniger Center on Franchising
DESCRIPTION:A three-day workshop examining each stage a franchisor must navigate as it develops a valued brand\, powerful network\, and loyal customer base. Covers challenges\, strategies\, and models that support a successful franchisor journey — including transitions between growth stages\, role differences between franchisors and franchisees\, and frameworks for healthy franchisee relationships.
URL:https://gersonadvisoryservices.com/event/the-franchisor-journey-liniger-center-on-franchising/
LOCATION:University of Denver – Daniels College of Business\, 2130 S High St\, Denver\, CO\, 80210\, USA
CATEGORIES:Workshop
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260806T140000
DTEND;TZID=America/New_York:20260806T150000
DTSTAMP:20260729T205404Z
CREATED:20260729T205404Z
LAST-MODIFIED:20260729T205404Z
UID:2988-1786024800-1786028400@gersonadvisoryservices.com
SUMMARY:Webinar | From Playbook to Practice: How to Create Your Brand's Marketing Guidelines
DESCRIPTION:A Scorpion-hosted IFA webinar on turning franchise marketing standards into practical location-level execution. Covers prioritizing quick wins like speed-to-lead against longer-term builds\, translating playbook KPIs into franchisee-facing accountability\, and a real implementation story from Go Mini’s President Chris Walls on what changed operationally and how they earned franchisee buy-in. Speakers: Gabriella Ferrara (VP Strategic Sales\, Scorpion) and Chris Walls (President/CEO\, Go Mini’s).
URL:https://gersonadvisoryservices.com/event/webinar-from-playbook-to-practice-how-to-create-your-brands-marketing-guidelines/
LOCATION:TX
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260808
DTEND;VALUE=DATE:20260914
DTSTAMP:20260409T032152Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032152Z
UID:2646-1786147200-1789343999@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – August 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs August 8 – September 13\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-august-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T120000
DTEND;TZID=America/New_York:20260812T131500
DTSTAMP:20260708T235224Z
CREATED:20260708T235224Z
LAST-MODIFIED:20260708T235224Z
UID:2904-1786536000-1786540500@gersonadvisoryservices.com
SUMMARY:The FDD Blindspot: Why 57% of Your Deals Die in Silence
DESCRIPTION:A Gerson Advisory Services Franchise Sales Mastery Series webinar examining why the FDD disclosure stage is the largest — and most invisible — drop-off point in the franchise development funnel. Covers how technology is solving franchise development’s most expensive mid-funnel problem\, what it means for pipeline\, candidate quality\, and lifetime value. 60 minutes plus 15-minute live Q&A. Free with replay sent to all registrants. Designed for franchise development professionals\, sales directors\, brokers\, and brand leadership.
URL:https://gersonadvisoryservices.com/event/the-fdd-blindspot-why-57-of-your-deals-die-in-silence/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T140000
DTEND;TZID=America/New_York:20260812T150000
DTSTAMP:20260713T224801Z
CREATED:20260713T224801Z
LAST-MODIFIED:20260713T224801Z
UID:2927-1786543200-1786546800@gersonadvisoryservices.com
SUMMARY:Webinar | No Lead Left Behind: How Molly Maid Put AI on the Front Line
DESCRIPTION:A fireside chat with Molly Maid President Michael Silva-Nash and Franchise Systems Specialist Jaclyn Drury on how the brand deployed ‘Rosie’ — an AI receptionist that answers\, qualifies\, and books inbound inquiries around the clock across the network. Covers speed-to-lead challenges in home services franchising\, what worked in the rollout\, what surprised them\, and what they’d tell other franchise leaders considering the same move. Includes live audience Q&A.
URL:https://gersonadvisoryservices.com/event/webinar-no-lead-left-behind-how-molly-maid-put-ai-on-the-front-line/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T163000
DTEND;TZID=America/New_York:20260826T173000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2961-1786552200-1787765400@gersonadvisoryservices.com
SUMMARY:AUGUST 2026: Change: How to Turn Uncertainty into Opportunity™ Accelerator: Leading Through Change & Growth
DESCRIPTION:A three-week cohort-based Executive Leadership Journey for franchise leaders navigating change\, growth\, and operational complexity. Built on FranklinCovey’s proven leadership frameworks\, the program combines self-paced IFA Academy learning with three live virtual Power Huddle sessions (August 12\, 19\, and 26). Covers building resilience\, aligning teams around change\, communicating change with clarity\, and strengthening a culture of continuous improvement. Earns 2.5 CFE Education plus 3 CFE Live credits.
URL:https://gersonadvisoryservices.com/event/august-2026-change-how-to-turn-uncertainty-into-opportunity-accelerator-leading-through-change-growth/
LOCATION:TX
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T110000
DTEND;TZID=America/New_York:20260813T120000
DTSTAMP:20260628T234130Z
CREATED:20260628T234130Z
LAST-MODIFIED:20260628T234130Z
UID:2878-1786618800-1786622400@gersonadvisoryservices.com
SUMMARY:Webinar | Turn Your Membership into Impact: IFA Government Relations & Advocacy Summit
DESCRIPTION:An IFA member orientation and advocacy preview webinar hosted by Sydni Konohia and Zack Kirshner. Covers how IFA Protects\, Enhances\, and Promotes the franchise community\, member programs\, and an IFA Academy live demo. Features IFA’s Government Relations team (Haider Murtaza and Matthew Kagel) covering state\, local\, and federal franchise advocacy\, plus a preview of the upcoming IFA Advocacy Summit.
URL:https://gersonadvisoryservices.com/event/webinar-turn-your-membership-into-impact-ifa-government-relations-advocacy-summit/
LOCATION:TX
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T120000
DTEND;TZID=America/New_York:20260813T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2813-1786622400-1786626000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Turning Clicks into Customers: Paid Search & Social Strategies that Drive Franchise Growth
DESCRIPTION:An IFA Franchisor Forum webinar on building smarter paid search and social strategies that attract the right customers and convert them at the local level. Covers campaign structure\, lead quality\, aligning national oversight with local execution\, and creating a scalable results-driven paid media approach for franchisors and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-turning-clicks-into-customers-paid-search-social-strategies-that-drive-franchise-growth/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260817
DTEND;VALUE=DATE:20260824
DTSTAMP:20251027T010329Z
CREATED:20251027T010329Z
LAST-MODIFIED:20251027T010329Z
UID:1559-1786924800-1787529599@gersonadvisoryservices.com
SUMMARY:International Franchising Fundamentals – August 2026
DESCRIPTION:The International Franchising Fundamentals course provides a blueprint for expanding into new markets with less risk and more reward.
URL:https://gersonadvisoryservices.com/event/international-franchising-fundamentals-august-2026/
LOCATION:TX
CATEGORIES:Course
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260818
DTEND;VALUE=DATE:20260820
DTSTAMP:20251210T230422Z
CREATED:20251210T230422Z
LAST-MODIFIED:20251210T230422Z
UID:2030-1787011200-1787183999@gersonadvisoryservices.com
SUMMARY:2026 Franchise Summit: The Art and Science of Successful Franchising
DESCRIPTION:The 2026 Franchise Summit is a two‑day event dedicated to issues faced by franchise executives. Interactive sessions led by top authorities tackle challenges and opportunities\, providing tested best practices and invaluable networking with franchising professionals.
URL:https://gersonadvisoryservices.com/event/2026-franchise-summit-the-art-and-science-of-successful-franchising/
LOCATION:InterContinental Minneapolis – St. Paul Airport\, 5005 Glumack Drive\, Minneapolis\, MN\, 55450\, USA
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260818T130000
DTEND;TZID=America/New_York:20260818T140000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3036-1787058000-1787061600@gersonadvisoryservices.com
SUMMARY:Webinar | The Reputation Dividend: Why Reviews and Listings Deliver the Highest ROI in the Age of AI Search
DESCRIPTION:A Consumer Fusion Lunch & Learn webinar sharing findings from the 2026 Online Reputation Report and connecting them directly to revenue. Covers what active review management is worth\, why review volume and recency move the needle\, what a single star costs a franchise\, and why listings drive both traffic and customer action. Includes a firsthand account from a top-performing franchise brand. Ideal for multi-location leaders making the case for reputation budget internally.
URL:https://gersonadvisoryservices.com/event/webinar-the-reputation-dividend-why-reviews-and-listings-deliver-the-highest-roi-in-the-age-of-ai-search/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260819
DTEND;VALUE=DATE:20260820
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2855-1787097600-1787183999@gersonadvisoryservices.com
SUMMARY:District Managers Must Stop Managing by Gut Feeling: The KPIs That Actually Predict Unit Performance
DESCRIPTION:A free AFA webinar on identifying which metrics actually matter for unit performance and how to turn data into productive conversations with Unit Managers that drive results. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/district-managers-must-stop-managing-by-gut-feeling-the-kpis-that-actually-predict-unit-performance/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260819T140000
DTEND;TZID=America/New_York:20260819T150000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2960-1787148000-1787151600@gersonadvisoryservices.com
SUMMARY:Webinar | Set Franchisees Up to Win: How Leading Franchisors Build Strong Unit-Level Economics from Day One
DESCRIPTION:An IFA WednesdayWise Webinar with Qvinci CEO Brad Adams and Lydia Best (VP of Operations\, Woofie’s / Authority Brands) on building financial confidence and coachable unit-level economics from day one of franchisee onboarding. Covers automating first-month reporting\, standardizing chart of accounts\, teaching financials in plain English\, and giving franchise business coaches early visibility — so new owners see data as a tool for winning rather than oversight.
URL:https://gersonadvisoryservices.com/event/webinar-set-franchisees-up-to-win-how-leading-franchisors-build-strong-unit-level-economics-from-day-one/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260820T113000
DTEND;TZID=America/New_York:20260820T124500
DTSTAMP:20260326T004702Z
CREATED:20260326T004702Z
LAST-MODIFIED:20260326T004702Z
UID:2586-1787225400-1787229900@gersonadvisoryservices.com
SUMMARY:Virtual Networking | Franchise Community Roundtable
DESCRIPTION:A virtual franchise leadership forum centered on practical insights\, operational problem-solving\, and peer collaboration. Hosted by Emily Estes and Evan Hackel.
URL:https://gersonadvisoryservices.com/event/virtual-networking-franchise-community-roundtable-4/
LOCATION:Online Webinar
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260820T160000
DTEND;TZID=America/New_York:20260820T173000
DTSTAMP:20260531T215925Z
CREATED:20260531T215925Z
LAST-MODIFIED:20260531T215925Z
UID:2793-1787241600-1787247000@gersonadvisoryservices.com
SUMMARY:Summer Learning Series: Crisis-Proofing Your Brand
DESCRIPTION:An IFA Summer Learning Series session providing a structured approach to identifying franchise system vulnerabilities and preparing teams to respond to disruption with speed and clarity. Covers system-wide risk assessment\, crisis management planning with defined roles and escalation protocols\, and communication strategies that maintain franchisee and stakeholder trust. Speaker: Michael Seid\, Managing Director of MSA Worldwide.
URL:https://gersonadvisoryservices.com/event/summer-learning-series-crisis-proofing-your-brand/
LOCATION:TX
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260825T130000
DTEND;TZID=America/New_York:20260825T133000
DTSTAMP:20260727T215328Z
CREATED:20260727T215328Z
LAST-MODIFIED:20260727T215328Z
UID:2984-1787662800-1787664600@gersonadvisoryservices.com
SUMMARY:Webinar | Local Audio Advertising for Franchises
DESCRIPTION:An IFA webinar on how leading franchise brands use digital audio — streaming music\, podcasts\, and radio — to drive awareness and generate local demand. AudioGo demonstrates how franchise organizations can execute scalable localized audio campaigns that maintain brand consistency while giving franchisees flexibility to reach customers in their own markets. Covers why digital audio reaches consumers when other media cannot\, highly targeted messaging\, brand recall\, and how to launch and optimize campaigns across an entire franchise network.
URL:https://gersonadvisoryservices.com/event/webinar-local-audio-advertising-for-franchises/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260826T153000
DTEND;TZID=America/New_York:20260827T153000
DTSTAMP:20260814T024221Z
CREATED:20260814T024221Z
LAST-MODIFIED:20260814T024221Z
UID:3079-1787758200-1787844600@gersonadvisoryservices.com
SUMMARY:VetFran Event | Operation Career Fair
DESCRIPTION:A VetFran career fair at Fort Benning Georgia connecting transitioning service members\, veterans\, and military spouses with employers from local\, regional\, and national organizations. Includes direct access to recruiters and hiring managers across industries. Features a panel discussion on August 26 (15:30–16:30) for entrepreneurs and industry leaders\, followed by the career fair on August 27 (09:00–15:30).
URL:https://gersonadvisoryservices.com/event/vetfran-event-operation-career-fair/
LOCATION:1918 Club Ballroom\, 7010 Morrison Rd Bldg 128\, Fort Benning\, GA\, United States
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260827T120000
DTEND;TZID=America/New_York:20260827T130000
DTSTAMP:20260616T004253Z
CREATED:20260616T004253Z
LAST-MODIFIED:20260616T004253Z
UID:2814-1787832000-1787835600@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Make It Matter – Turning Advocacy into Action for Your Community
DESCRIPTION:An IFA Franchisor Forum webinar on how franchise leaders can translate advocacy efforts into meaningful community action — building local impact while strengthening brand relevance and franchisee engagement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-make-it-matter-turning-advocacy-into-action-for-your-community/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260901T130000
DTEND;TZID=America/New_York:20260901T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3108-1788267600-1788269400@gersonadvisoryservices.com
SUMMARY:Webinar | Operating Blind: How Multi-Location Brands Detect Problems Before They Become Churn Bad Reviews and Lost Revenue
DESCRIPTION:A Listen360 Lunch & Learn webinar on how leading multi-location brands use customer feedback and operational insights to identify problems earlier\, make more informed decisions\, and create consistent customer experiences across every location. Covers spotting early warning signals like inconsistent service\, staffing challenges\, and shifts in customer sentiment before they lead to declining performance and lost customers. Speaker: Juliano Albazi\, Strategic Account Executive\, Listen360.
URL:https://gersonadvisoryservices.com/event/webinar-operating-blind-how-multi-location-brands-detect-problems-before-they-become-churn-bad-reviews-and-lost-revenue/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260909T110000
DTEND;TZID=America/New_York:20260909T120000
DTSTAMP:20260805T012943Z
CREATED:20260805T012943Z
LAST-MODIFIED:20260805T012943Z
UID:3019-1788951600-1788955200@gersonadvisoryservices.com
SUMMARY:Funding the Franchisee: The Missing Link in Franchise Sales
DESCRIPTION:A Franchise Consortium live event and streamed webinar on franchise funding strategy. Franchise Consortium founder sits down with Benetrends CEO Rocco Fiorentino and VP Anthony Byrd to address why funding is the one piece of the franchise sales process that nobody owns — and how to fix it. Available in-person at Fogo de Chão San Antonio Riverwalk or streamed live. Free.
URL:https://gersonadvisoryservices.com/event/funding-the-franchisee-the-missing-link-in-franchise-sales/
LOCATION:Fogo de Chão San Antonio Riverwalk\, 849 E Commerce St #393\, San Antonio\, TX\, 78205\, USA
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260912
DTEND;VALUE=DATE:20260914
DTSTAMP:20251120T030353Z
CREATED:20251120T030020Z
LAST-MODIFIED:20251120T030353Z
UID:1807-1789171200-1789343999@gersonadvisoryservices.com
SUMMARY:NY–NJ Franchise Trade Show & Money Expo
DESCRIPTION:Join the region’s largest franchise marketplace at the NY/NJ Franchise Trade Show & Money Expo hosted at the American Dream on September 12-13 2026. Designed for the New York/New Jersey corridor\, this show features premiere franchise brands\, investor-ready opportunities\, educational tracks on growth strategy\, and on-site financing solutions — making it the go-to sh ow for serious franchise seekers in the northeast.
URL:https://gersonadvisoryservices.com/event/ny-nj-franchise-trade-show-money-expo-2/
LOCATION:TX
CATEGORIES:Trade Show
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260912
DTEND;VALUE=DATE:20260914
DTSTAMP:20251202T032550Z
CREATED:20251202T031947Z
LAST-MODIFIED:20251202T032550Z
UID:1929-1789171200-1789343999@gersonadvisoryservices.com
SUMMARY:Detroit Franchise Show 2026
DESCRIPTION:The Detroit Franchise Show is a two day event built for people who want a real look at franchise ownership. Attendees meet franchisors face to face and sit in on focused seminars that spell out the path from interest to investment.
URL:https://gersonadvisoryservices.com/event/detroit-franchise-show-2026/
LOCATION:TX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260914
DTEND;VALUE=DATE:20260917
DTSTAMP:20260122T233246Z
CREATED:20260122T232928Z
LAST-MODIFIED:20260122T233246Z
UID:2380-1789344000-1789603199@gersonadvisoryservices.com
SUMMARY:Franchise Advocacy Summit 2026
DESCRIPTION:Multi-day summit where franchise leaders gather in Washington\, DC to advocate for pro-franchising public policy and industry interests.
URL:https://gersonadvisoryservices.com/event/franchise-advocacy-summit-2026/
LOCATION:TBA Washington\, Washington
CATEGORIES:Summit
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260914
DTEND;VALUE=DATE:20261026
DTSTAMP:20260409T032254Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T032254Z
UID:2647-1789344000-1792972799@gersonadvisoryservices.com
SUMMARY:IFA Foundations of Franchising – September 2026
DESCRIPTION:IFA’s flagship online educational program covering the fundamentals of franchising. Earns 52 Core CFE Credits. Runs September 14 – October 25\, 2026.
URL:https://gersonadvisoryservices.com/event/ifa-foundations-of-franchising-september-2026/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260915T130000
DTEND;TZID=America/New_York:20260915T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3109-1789477200-1789479000@gersonadvisoryservices.com
SUMMARY:Webinar | The Franchise Performance Dashboard: 6 Leading Indicators That Predict Future Growth
DESCRIPTION:A Citrin Cooperman webinar on the six leading performance indicators that predict franchise growth before they appear on a P&L. Covers moving beyond traditional financial reporting to build a complete picture of franchise health — using data proactively to uncover hidden opportunities\, strengthen operational and financial performance\, and support faster decision-making across the system. Speaker: Melissa Davis\, Partner\, Citrin Cooperman.
URL:https://gersonadvisoryservices.com/event/webinar-the-franchise-performance-dashboard-6-leading-indicators-that-predict-future-growth/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260916T140000
DTEND;TZID=America/New_York:20260916T150000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3037-1789567200-1789570800@gersonadvisoryservices.com
SUMMARY:Webinar | Unlocking Franchise Growth: From 'Rogue Local' to Seamless Brand Compliance and Structure
DESCRIPTION:A Constant Contact webinar with Dave Charest and Matthew Montoya on how leading franchise brands maintain consistency across every location without limiting local marketing. Covers establishing brand guardrails without stifling local creativity\, deploying locked pre-approved templates\, streamlining local outreach with automated approvals\, and leveraging network-wide insights to improve performance and adoption.
URL:https://gersonadvisoryservices.com/event/webinar-unlocking-franchise-growth-from-rogue-local-to-seamless-brand-compliance-and-structure/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T113000
DTEND;TZID=America/New_York:20260917T124500
DTSTAMP:20260830T184403Z
CREATED:20260830T184403Z
LAST-MODIFIED:20260830T184403Z
UID:3118-1789644600-1789649100@gersonadvisoryservices.com
SUMMARY:Virtual Networking | Franchise Community Roundtable with Guest Speaker Ricky Kalmon
DESCRIPTION:A NEFA virtual roundtable featuring guest speaker Ricky Kalmon\, a growth mindset expert and motivational speaker. Covers mindset strategies for navigating challenges\, leading stronger teams\, and improving productivity and performance. Facilitated by Chair Emily Estes (MaidPro) and Co-Chair Evan Hackel (Ingage Consulting). Designed for franchisors\, franchisees\, suppliers\, consultants\, and emerging leaders.
URL:https://gersonadvisoryservices.com/event/virtual-networking-franchise-community-roundtable-with-guest-speaker-ricky-kalmon/
LOCATION:TX
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T130000
DTEND;TZID=America/New_York:20260917T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3110-1789650000-1789651800@gersonadvisoryservices.com
SUMMARY:Webinar | From Clicks to Revenue: Rethinking Franchise Paid Media in the Age of AI
DESCRIPTION:An Ignite Visibility webinar on how AI\, first-party data\, and revenue attribution are changing franchise paid media strategy. Covers spotting when a good CPL hides weak lead quality\, improving lead quality by feeding better conversion data back into ad platforms\, balancing AI-driven automation with brand standards and local market needs\, and connecting paid media performance to qualified leads\, appointments\, sales\, and revenue. Speaker: Stephanie Peterson\, CMO\, Ignite Visibility.
URL:https://gersonadvisoryservices.com/event/webinar-from-clicks-to-revenue-rethinking-franchise-paid-media-in-the-age-of-ai/
LOCATION:TX
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T160000
DTEND;TZID=America/New_York:20260917T173000
DTSTAMP:20260814T024221Z
CREATED:20260814T024221Z
LAST-MODIFIED:20260814T024221Z
UID:3081-1789660800-1789666200@gersonadvisoryservices.com
SUMMARY:Fall Learning Series: The Unit Economics Deep Dive
DESCRIPTION:A hands-on IFA Fall Learning Series session exploring the financial metrics\, benchmarking tools\, and operational levers that drive stronger unit-level performance. Covers how to communicate financial insights effectively to franchisees to improve alignment and engagement across the system. Speaker: Aicha Bascaro CFE\, CEO and Founder of American Franchise Academy. Earns 1.5 CFE Live Credits.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-the-unit-economics-deep-dive/
LOCATION:TX
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T160000
DTEND;TZID=America/New_York:20261119T173000
DTSTAMP:20260814T024221Z
CREATED:20260814T024221Z
LAST-MODIFIED:20260814T024221Z
UID:3080-1789660800-1795109400@gersonadvisoryservices.com
SUMMARY:Fall Learning Series – Bundle: Profitability Leadership & Future Readiness
DESCRIPTION:A three-session IFA Fall Learning Series for franchise leaders focused on financial performance\, leadership development\, and technology adoption. Sessions include: The Unit Economics Deep Dive (September 17\, Aicha Bascaro CFE)\, Leading High-Performance Teams Across the Franchise System (October 15\, Jason Gehrke CFE)\, and Digital Transformation & AI for Competitive Advantage (November 19\, speaker TBA). Earns 4.5 CFE Live Credits total.
URL:https://gersonadvisoryservices.com/event/fall-learning-series-bundle-profitability-leadership-future-readiness/
LOCATION:TX
CATEGORIES:Training
END:VEVENT
END:VCALENDAR