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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;TZID=America/New_York:20260618T130000
DTEND;TZID=America/New_York:20260618T140000
DTSTAMP:20260619T174407
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2804-1781787600-1781791200@gersonadvisoryservices.com
SUMMARY:Webinar | Private Equity Readiness for Franchising – Quality of Earnings + Value Creation Levers
DESCRIPTION:A panel webinar on what it means to be PE-ready as a franchise brand. Covers validating financial performance\, normalizing earnings\, identifying key risks and opportunities\, and value creation levers that drive premium valuations. Topics include unit economics optimization\, operational efficiency\, franchise development acceleration\, and brand positioning. Speakers include Devon Rinker (Blackstone)\, Blake Lantero (Uncommon Equity)\, Jonathan Marlow (New Mountain Capital)\, and Kim Gubera (PIRTEK USA). Moderated by Michael Iannuzzi (Citrin Cooperman).
URL:https://gersonadvisoryservices.com/event/webinar-private-equity-readiness-for-franchising-quality-of-earnings-value-creation-levers/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T130000
DTEND;TZID=America/New_York:20260623T133000
DTSTAMP:20260619T174407
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2805-1782219600-1782221400@gersonadvisoryservices.com
SUMMARY:Webinar | When Every Franchisee Has AI: The New Role of Brand HQ in Driving Performance
DESCRIPTION:A Lunch N Learn exploring how leading franchise brands are rethinking the HQ-franchisee relationship in the AI era. Covers operationalizing data across the network for faster decisions\, how AI is changing brand coaching and communication with operators\, and the next generation of franchise performance management. Speaker: Gary Liskovich\, Co-founder & CEO of Harmonyze.
URL:https://gersonadvisoryservices.com/event/webinar-when-every-franchisee-has-ai-the-new-role-of-brand-hq-in-driving-performance/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260624T140000
DTEND;TZID=America/New_York:20260624T150000
DTSTAMP:20260619T174407
CREATED:20260429T230438Z
LAST-MODIFIED:20260526T190719Z
UID:2684-1782309600-1782313200@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T120000
DTEND;TZID=America/New_York:20260625T130000
DTSTAMP:20260619T174407
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2811-1782388800-1782392400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum presents – Leading Through Uncertainty: How Franchise Leaders Shape Resilience Growth and Policy
DESCRIPTION:An IFA Franchisor Forum webinar exploring how franchise leaders can shape resilience and drive growth while navigating an uncertain policy and economic environment.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-presents-leading-through-uncertainty-how-franchise-leaders-shape-resilience-growth-and-policy/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260619T174407
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260619T174407
CREATED:20260409T031030Z
LAST-MODIFIED:20260409T031030Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:IFA webinar exploring the psychology behind franchise candidate decision-making. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260730T120000
DTEND;TZID=America/New_York:20260730T130000
DTSTAMP:20260619T174407
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2812-1785412800-1785416400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Strategic Franchise Growth – Plan the Work / Work the Plan
DESCRIPTION:An IFA Franchisor Forum webinar focused on strategic planning and execution for franchise growth — helping franchise leaders build disciplined growth plans and drive accountability across their systems.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-strategic-franchise-growth-plan-the-work-work-the-plan/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T120000
DTEND;TZID=America/New_York:20260813T130000
DTSTAMP:20260619T174407
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2813-1786622400-1786626000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Turning Clicks into Customers: Paid Search & Social Strategies that Drive Franchise Growth
DESCRIPTION:An IFA Franchisor Forum webinar on building smarter paid search and social strategies that attract the right customers and convert them at the local level. Covers campaign structure\, lead quality\, aligning national oversight with local execution\, and creating a scalable results-driven paid media approach for franchisors and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-turning-clicks-into-customers-paid-search-social-strategies-that-drive-franchise-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260827T120000
DTEND;TZID=America/New_York:20260827T130000
DTSTAMP:20260619T174407
CREATED:20260616T004253Z
LAST-MODIFIED:20260616T004253Z
UID:2814-1787832000-1787835600@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Make It Matter – Turning Advocacy into Action for Your Community
DESCRIPTION:An IFA Franchisor Forum webinar on how franchise leaders can translate advocacy efforts into meaningful community action — building local impact while strengthening brand relevance and franchisee engagement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-make-it-matter-turning-advocacy-into-action-for-your-community/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260619T174407
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T031223Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:IFA webinar examining what makes consultant-franchisor relationships successful. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260924T120000
DTEND;TZID=America/New_York:20260924T130000
DTSTAMP:20260619T174407
CREATED:20260616T004313Z
LAST-MODIFIED:20260616T004313Z
UID:2817-1790251200-1790254800@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Coaching vs Compliance
DESCRIPTION:An IFA Franchisor Forum webinar examining the distinction between coaching and compliance in franchise field support — and how franchise leaders can build cultures that drive performance through development rather than enforcement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-coaching-vs-compliance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261008T120000
DTEND;TZID=America/New_York:20261008T130000
DTSTAMP:20260619T174407
CREATED:20260616T004313Z
LAST-MODIFIED:20260616T004313Z
UID:2818-1791460800-1791464400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Discovery Day Success
DESCRIPTION:An IFA Franchisor Forum webinar on designing and executing high-impact Discovery Days that convert qualified candidates into committed franchisees — covering preparation candidate experience and follow-through strategies.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-discovery-day-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T120000
DTEND;TZID=America/New_York:20261022T130000
DTSTAMP:20260619T174407
CREATED:20260616T004313Z
LAST-MODIFIED:20260616T004313Z
UID:2819-1792670400-1792674000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Unifying Local & National Marketing for Better Consumer Experience that Supports Brand Voice
DESCRIPTION:An IFA Franchisor Forum webinar on turning national marketing strategy into consistent local execution. Covers designing campaigns that translate at the unit level\, equipping franchisees with the tools for consistent execution\, balancing brand control with local market flexibility\, and using data to drive smarter decisions at both national and local levels.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-unifying-local-national-marketing-for-better-consumer-experience-that-supports-brand-voice/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260619T174407
CREATED:20260409T031340Z
LAST-MODIFIED:20260409T031340Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:IFA webinar focused on strategies for overcoming common obstacles in the franchise sales process. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261119T120000
DTEND;TZID=America/New_York:20261119T130000
DTSTAMP:20260619T174407
CREATED:20260616T004330Z
LAST-MODIFIED:20260616T004330Z
UID:2822-1795089600-1795093200@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Trends that Franchise Leaders Cannot Ignore
DESCRIPTION:An IFA Franchisor Forum webinar highlighting the most critical emerging trends shaping the franchise industry — helping franchise executives anticipate change and position their systems for sustainable growth.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-trends-that-franchise-leaders-cannot-ignore/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261217T120000
DTEND;TZID=America/New_York:20261217T130000
DTSTAMP:20260619T174407
CREATED:20260616T004330Z
LAST-MODIFIED:20260616T004330Z
UID:2823-1797508800-1797512400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Recognition Programs that Work
DESCRIPTION:An IFA Franchisor Forum webinar on building effective franchisee and employee recognition programs — covering what drives meaningful recognition how to design programs that reinforce culture and the link between recognition and system-wide performance.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-recognition-programs-that-work/
CATEGORIES:Webinar
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