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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260929T130000
DTEND;TZID=America/New_York:20260929T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3191-1790686800-1790688600@gersonadvisoryservices.com
SUMMARY:Webinar | Beyond Prompts: How to Avoid "Faster Mediocrity" with AI
DESCRIPTION:An IFA webinar challenging the idea that better prompt engineering alone creates meaningful competitive advantage. Introduces the 4 Cs framework — CRM\, content\, channels\, and customers — to transform creativity into a repeatable system that moves from insight to execution. Covers PhD-level questioning techniques for deeper analysis\, building proprietary data puddles from unique internal information\, and scaling meaningful innovation without scaling mediocrity. Speaker: Jack Hom\, Commercial Director Franchise\, ActiveCampaign.
URL:https://gersonadvisoryservices.com/event/webinar-beyond-prompts-how-to-avoid-faster-mediocrity-with-ai/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260924T120000
DTEND;TZID=America/New_York:20260924T130000
DTSTAMP:20260809T222749Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260809T222749Z
UID:2818-1790251200-1790254800@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Discovery Day Success
DESCRIPTION:An IFA Franchisor Forum webinar on designing and executing high-impact Discovery Days that convert qualified candidates into committed franchisees — covering preparation candidate experience and follow-through strategies.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-discovery-day-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260923T130000
DTEND;TZID=America/New_York:20260923T140000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3190-1790168400-1790172000@gersonadvisoryservices.com
SUMMARY:Webinar | Hands On Lab: Building Advanced AI Workflows
DESCRIPTION:An IFA hands-on webinar where three real AI workflows are built live on screen: an agent that reads Slack and email to create an evening digest\, an agent committee that acts as a sounding board for franchisor-franchisee conversations\, and a unit health dashboard built three ways (entry-level\, mid-tier\, and advanced). Covers connectors\, skills\, and agents in plain language\, plus permissions\, data access\, governance\, accuracy\, and the actual cost of running agents at scale. Speakers: Tushar Mishra (CEO) and Adrian Reiter (Head of Finance & Operations)\, both of Delightree.
URL:https://gersonadvisoryservices.com/event/webinar-hands-on-lab-building-advanced-ai-workflows/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260923
DTEND;VALUE=DATE:20260924
DTSTAMP:20260910T000414Z
CREATED:20260910T000414Z
LAST-MODIFIED:20260910T000414Z
UID:3200-1790121600-1790207999@gersonadvisoryservices.com
SUMMARY:How Unit Managers Can Drive Sales Every Day Without the Owner in the Store
DESCRIPTION:A free AFA webinar on giving unit managers the mindset and daily habits to drive sales every shift — not just to keep things running — when the owner is not in the room. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/how-unit-managers-can-drive-sales-every-day-without-the-owner-in-the-store/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260723T011349Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260723T011349Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on optimizing communication and collaboration between franchise consultants and franchisors. Covers sharing clear brand information\, identifying consultant questions that signal a need for support\, and determining whether a joint strategy is effectively serving the client and growing the system. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T130000
DTEND;TZID=America/New_York:20260922T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3189-1790082000-1790083800@gersonadvisoryservices.com
SUMMARY:Webinar | When Crisis Hits: Managing Disruption Risk and Regulatory Scrutiny in Franchise Systems
DESCRIPTION:An IFA webinar exploring practical strategies for preparing and responding to franchise crisis events — from food safety incidents and product-related risks to supply chain challenges\, geopolitical developments\, and evolving regulatory demands. Covers managing investigations and litigation\, protecting brand reputation\, and maintaining business continuity. Speakers: Mo Alturk\, Kyle Lennox\, Marcella Ducca\, and Laura Sixkiller (all Shareholders\, Greenberg Traurig).
URL:https://gersonadvisoryservices.com/event/webinar-when-crisis-hits-managing-disruption-risk-and-regulatory-scrutiny-in-franchise-systems/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T130000
DTEND;TZID=America/New_York:20260917T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3110-1789650000-1789651800@gersonadvisoryservices.com
SUMMARY:Webinar | From Clicks to Revenue: Rethinking Franchise Paid Media in the Age of AI
DESCRIPTION:An Ignite Visibility webinar on how AI\, first-party data\, and revenue attribution are changing franchise paid media strategy. Covers spotting when a good CPL hides weak lead quality\, improving lead quality by feeding better conversion data back into ad platforms\, balancing AI-driven automation with brand standards and local market needs\, and connecting paid media performance to qualified leads\, appointments\, sales\, and revenue. Speaker: Stephanie Peterson\, CMO\, Ignite Visibility.
URL:https://gersonadvisoryservices.com/event/webinar-from-clicks-to-revenue-rethinking-franchise-paid-media-in-the-age-of-ai/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260916T140000
DTEND;TZID=America/New_York:20260916T150000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3037-1789567200-1789570800@gersonadvisoryservices.com
SUMMARY:Webinar | Unlocking Franchise Growth: From 'Rogue Local' to Seamless Brand Compliance and Structure
DESCRIPTION:A Constant Contact webinar with Dave Charest and Matthew Montoya on how leading franchise brands maintain consistency across every location without limiting local marketing. Covers establishing brand guardrails without stifling local creativity\, deploying locked pre-approved templates\, streamlining local outreach with automated approvals\, and leveraging network-wide insights to improve performance and adoption.
URL:https://gersonadvisoryservices.com/event/webinar-unlocking-franchise-growth-from-rogue-local-to-seamless-brand-compliance-and-structure/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260915T130000
DTEND;TZID=America/New_York:20260915T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3109-1789477200-1789479000@gersonadvisoryservices.com
SUMMARY:Webinar | The Franchise Performance Dashboard: 6 Leading Indicators That Predict Future Growth
DESCRIPTION:A Citrin Cooperman webinar on the six leading performance indicators that predict franchise growth before they appear on a P&L. Covers moving beyond traditional financial reporting to build a complete picture of franchise health — using data proactively to uncover hidden opportunities\, strengthen operational and financial performance\, and support faster decision-making across the system. Speaker: Melissa Davis\, Partner\, Citrin Cooperman.
URL:https://gersonadvisoryservices.com/event/webinar-the-franchise-performance-dashboard-6-leading-indicators-that-predict-future-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260909T110000
DTEND;TZID=America/New_York:20260909T120000
DTSTAMP:20260805T012943Z
CREATED:20260805T012943Z
LAST-MODIFIED:20260805T012943Z
UID:3019-1788951600-1788955200@gersonadvisoryservices.com
SUMMARY:Funding the Franchisee: The Missing Link in Franchise Sales
DESCRIPTION:A Franchise Consortium live event and streamed webinar on franchise funding strategy. Franchise Consortium founder sits down with Benetrends CEO Rocco Fiorentino and VP Anthony Byrd to address why funding is the one piece of the franchise sales process that nobody owns — and how to fix it. Available in-person at Fogo de Chão San Antonio Riverwalk or streamed live. Free.
URL:https://gersonadvisoryservices.com/event/funding-the-franchisee-the-missing-link-in-franchise-sales/
LOCATION:Fogo de Chão San Antonio Riverwalk\, 849 E Commerce St #393\, San Antonio\, TX\, 78205\, USA
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260901T130000
DTEND;TZID=America/New_York:20260901T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3108-1788267600-1788269400@gersonadvisoryservices.com
SUMMARY:Webinar | Operating Blind: How Multi-Location Brands Detect Problems Before They Become Churn Bad Reviews and Lost Revenue
DESCRIPTION:A Listen360 Lunch & Learn webinar on how leading multi-location brands use customer feedback and operational insights to identify problems earlier\, make more informed decisions\, and create consistent customer experiences across every location. Covers spotting early warning signals like inconsistent service\, staffing challenges\, and shifts in customer sentiment before they lead to declining performance and lost customers. Speaker: Juliano Albazi\, Strategic Account Executive\, Listen360.
URL:https://gersonadvisoryservices.com/event/webinar-operating-blind-how-multi-location-brands-detect-problems-before-they-become-churn-bad-reviews-and-lost-revenue/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260827T120000
DTEND;TZID=America/New_York:20260827T130000
DTSTAMP:20260616T004253Z
CREATED:20260616T004253Z
LAST-MODIFIED:20260616T004253Z
UID:2814-1787832000-1787835600@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Make It Matter – Turning Advocacy into Action for Your Community
DESCRIPTION:An IFA Franchisor Forum webinar on how franchise leaders can translate advocacy efforts into meaningful community action — building local impact while strengthening brand relevance and franchisee engagement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-make-it-matter-turning-advocacy-into-action-for-your-community/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260825T130000
DTEND;TZID=America/New_York:20260825T133000
DTSTAMP:20260727T215328Z
CREATED:20260727T215328Z
LAST-MODIFIED:20260727T215328Z
UID:2984-1787662800-1787664600@gersonadvisoryservices.com
SUMMARY:Webinar | Local Audio Advertising for Franchises
DESCRIPTION:An IFA webinar on how leading franchise brands use digital audio — streaming music\, podcasts\, and radio — to drive awareness and generate local demand. AudioGo demonstrates how franchise organizations can execute scalable localized audio campaigns that maintain brand consistency while giving franchisees flexibility to reach customers in their own markets. Covers why digital audio reaches consumers when other media cannot\, highly targeted messaging\, brand recall\, and how to launch and optimize campaigns across an entire franchise network.
URL:https://gersonadvisoryservices.com/event/webinar-local-audio-advertising-for-franchises/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260819T140000
DTEND;TZID=America/New_York:20260819T150000
DTSTAMP:20260723T011349Z
CREATED:20260723T011349Z
LAST-MODIFIED:20260723T011349Z
UID:2960-1787148000-1787151600@gersonadvisoryservices.com
SUMMARY:Webinar | Set Franchisees Up to Win: How Leading Franchisors Build Strong Unit-Level Economics from Day One
DESCRIPTION:An IFA WednesdayWise Webinar with Qvinci CEO Brad Adams and Lydia Best (VP of Operations\, Woofie’s / Authority Brands) on building financial confidence and coachable unit-level economics from day one of franchisee onboarding. Covers automating first-month reporting\, standardizing chart of accounts\, teaching financials in plain English\, and giving franchise business coaches early visibility — so new owners see data as a tool for winning rather than oversight.
URL:https://gersonadvisoryservices.com/event/webinar-set-franchisees-up-to-win-how-leading-franchisors-build-strong-unit-level-economics-from-day-one/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260819
DTEND;VALUE=DATE:20260820
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2855-1787097600-1787183999@gersonadvisoryservices.com
SUMMARY:District Managers Must Stop Managing by Gut Feeling: The KPIs That Actually Predict Unit Performance
DESCRIPTION:A free AFA webinar on identifying which metrics actually matter for unit performance and how to turn data into productive conversations with Unit Managers that drive results. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/district-managers-must-stop-managing-by-gut-feeling-the-kpis-that-actually-predict-unit-performance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260818T130000
DTEND;TZID=America/New_York:20260818T140000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3036-1787058000-1787061600@gersonadvisoryservices.com
SUMMARY:Webinar | The Reputation Dividend: Why Reviews and Listings Deliver the Highest ROI in the Age of AI Search
DESCRIPTION:A Consumer Fusion Lunch & Learn webinar sharing findings from the 2026 Online Reputation Report and connecting them directly to revenue. Covers what active review management is worth\, why review volume and recency move the needle\, what a single star costs a franchise\, and why listings drive both traffic and customer action. Includes a firsthand account from a top-performing franchise brand. Ideal for multi-location leaders making the case for reputation budget internally.
URL:https://gersonadvisoryservices.com/event/webinar-the-reputation-dividend-why-reviews-and-listings-deliver-the-highest-roi-in-the-age-of-ai-search/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T120000
DTEND;TZID=America/New_York:20260813T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2813-1786622400-1786626000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Turning Clicks into Customers: Paid Search & Social Strategies that Drive Franchise Growth
DESCRIPTION:An IFA Franchisor Forum webinar on building smarter paid search and social strategies that attract the right customers and convert them at the local level. Covers campaign structure\, lead quality\, aligning national oversight with local execution\, and creating a scalable results-driven paid media approach for franchisors and franchisees.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-turning-clicks-into-customers-paid-search-social-strategies-that-drive-franchise-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260813T110000
DTEND;TZID=America/New_York:20260813T120000
DTSTAMP:20260628T234130Z
CREATED:20260628T234130Z
LAST-MODIFIED:20260628T234130Z
UID:2878-1786618800-1786622400@gersonadvisoryservices.com
SUMMARY:Webinar | Turn Your Membership into Impact: IFA Government Relations & Advocacy Summit
DESCRIPTION:An IFA member orientation and advocacy preview webinar hosted by Sydni Konohia and Zack Kirshner. Covers how IFA Protects\, Enhances\, and Promotes the franchise community\, member programs\, and an IFA Academy live demo. Features IFA’s Government Relations team (Haider Murtaza and Matthew Kagel) covering state\, local\, and federal franchise advocacy\, plus a preview of the upcoming IFA Advocacy Summit.
URL:https://gersonadvisoryservices.com/event/webinar-turn-your-membership-into-impact-ifa-government-relations-advocacy-summit/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T140000
DTEND;TZID=America/New_York:20260812T150000
DTSTAMP:20260713T224801Z
CREATED:20260713T224801Z
LAST-MODIFIED:20260713T224801Z
UID:2927-1786543200-1786546800@gersonadvisoryservices.com
SUMMARY:Webinar | No Lead Left Behind: How Molly Maid Put AI on the Front Line
DESCRIPTION:A fireside chat with Molly Maid President Michael Silva-Nash and Franchise Systems Specialist Jaclyn Drury on how the brand deployed ‘Rosie’ — an AI receptionist that answers\, qualifies\, and books inbound inquiries around the clock across the network. Covers speed-to-lead challenges in home services franchising\, what worked in the rollout\, what surprised them\, and what they’d tell other franchise leaders considering the same move. Includes live audience Q&A.
URL:https://gersonadvisoryservices.com/event/webinar-no-lead-left-behind-how-molly-maid-put-ai-on-the-front-line/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260812T120000
DTEND;TZID=America/New_York:20260812T131500
DTSTAMP:20260708T235224Z
CREATED:20260708T235224Z
LAST-MODIFIED:20260708T235224Z
UID:2904-1786536000-1786540500@gersonadvisoryservices.com
SUMMARY:The FDD Blindspot: Why 57% of Your Deals Die in Silence
DESCRIPTION:A Gerson Advisory Services Franchise Sales Mastery Series webinar examining why the FDD disclosure stage is the largest — and most invisible — drop-off point in the franchise development funnel. Covers how technology is solving franchise development’s most expensive mid-funnel problem\, what it means for pipeline\, candidate quality\, and lifetime value. 60 minutes plus 15-minute live Q&A. Free with replay sent to all registrants. Designed for franchise development professionals\, sales directors\, brokers\, and brand leadership.
URL:https://gersonadvisoryservices.com/event/the-fdd-blindspot-why-57-of-your-deals-die-in-silence/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260806T140000
DTEND;TZID=America/New_York:20260806T150000
DTSTAMP:20260729T205404Z
CREATED:20260729T205404Z
LAST-MODIFIED:20260729T205404Z
UID:2988-1786024800-1786028400@gersonadvisoryservices.com
SUMMARY:Webinar | From Playbook to Practice: How to Create Your Brand's Marketing Guidelines
DESCRIPTION:A Scorpion-hosted IFA webinar on turning franchise marketing standards into practical location-level execution. Covers prioritizing quick wins like speed-to-lead against longer-term builds\, translating playbook KPIs into franchisee-facing accountability\, and a real implementation story from Go Mini’s President Chris Walls on what changed operationally and how they earned franchisee buy-in. Speakers: Gabriella Ferrara (VP Strategic Sales\, Scorpion) and Chris Walls (President/CEO\, Go Mini’s).
URL:https://gersonadvisoryservices.com/event/webinar-from-playbook-to-practice-how-to-create-your-brands-marketing-guidelines/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260730T120000
DTEND;TZID=America/New_York:20260730T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2812-1785412800-1785416400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Strategic Franchise Growth – Plan the Work / Work the Plan
DESCRIPTION:An IFA Franchisor Forum webinar focused on strategic planning and execution for franchise growth — helping franchise leaders build disciplined growth plans and drive accountability across their systems.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-strategic-franchise-growth-plan-the-work-work-the-plan/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260729T120000
DTEND;TZID=America/New_York:20260729T130000
DTSTAMP:20260624T140406Z
CREATED:20260624T140406Z
LAST-MODIFIED:20260624T140406Z
UID:2867-1785326400-1785330000@gersonadvisoryservices.com
SUMMARY:The Enviable Exit: How to Build a Franchise System Where Franchisees Exit on Their Terms
DESCRIPTION:A Franchise Consortium webinar on franchisee exit planning as a long-term system strategy — not just an end-of-tenure conversation. Covers how franchisors who help franchisees build businesses worth buying improve recruitment\, retention\, resale value\, and overall network quality. Live Q&A included. Free.
URL:https://gersonadvisoryservices.com/event/the-enviable-exit-how-to-build-a-franchise-system-where-franchisees-exit-on-their-terms/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260728T130000
DTEND;TZID=America/New_York:20260728T133000
DTSTAMP:20260708T235225Z
CREATED:20260708T235225Z
LAST-MODIFIED:20260708T235225Z
UID:2909-1785243600-1785245400@gersonadvisoryservices.com
SUMMARY:Webinar | Same Brand. Same System. Different Results. Why?
DESCRIPTION:An IFA webinar exploring why two franchisees in the same brand with the same training achieve dramatically different results. Kim Daly (Founder & CEO\, The Zee Suite) and Ali Kraus CFE (CMO\, Benetrends Financial) examine the two most overlooked drivers of franchise success and failure: working capital and operational execution\, with real-world examples and industry insights.
URL:https://gersonadvisoryservices.com/event/webinar-same-brand-same-system-different-results-why/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260723T140000
DTEND;TZID=America/New_York:20260723T150000
DTSTAMP:20260715T183639Z
CREATED:20260715T183639Z
LAST-MODIFIED:20260715T183639Z
UID:2954-1784815200-1784818800@gersonadvisoryservices.com
SUMMARY:Webinar | Gain Visibility and Spend Control Across Your Franchise Network
DESCRIPTION:A live demo webinar by Ramp for franchisors managing spend\, AP\, and reporting across a growing network of locations. Covers real-time visibility into corporate and franchisee spend\, automating expense coding and approvals across multiple entities\, multi-entity reporting\, AP and bill pay automation\, automated GL coding\, and built-in rewards that scale with network growth. Speaker: Kyle Pettit\, Principal Channel Manager\, Ramp.
URL:https://gersonadvisoryservices.com/event/webinar-gain-visibility-and-spend-control-across-your-franchise-network/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260722T140000
DTEND;TZID=America/New_York:20260722T150000
DTSTAMP:20260622T231240Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T231240Z
UID:2841-1784728800-1784732400@gersonadvisoryservices.com
SUMMARY:Webinar | How Franchise Brands Can Use SEO GEO and Digital PR to Drive Local Visibility and Revenue
DESCRIPTION:A webinar on combining SEO\, GEO\, and digital PR into a unified approach that earns AI citations and converts visibility into local revenue. Covers how Google’s AI shift has changed local franchise discovery\, how on-site content\, off-site authority and reviews feed AI ranking\, location-level signals for AI-generated answers\, and how to measure AI search performance. Speakers: Josh Allen and Michele Crowley (Location3).
URL:https://gersonadvisoryservices.com/event/webinar-how-franchise-brands-can-use-seo-geo-and-digital-pr-to-drive-local-visibility-and-revenue/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260723
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2854-1784678400-1784764799@gersonadvisoryservices.com
SUMMARY:Margins Under Attack: How Smart Multi-Unit Operators Control Costs Without Cutting Corners
DESCRIPTION:A free AFA webinar providing concrete frameworks to protect profitability as costs rise — covering food cost\, labor\, and overhead management without hurting the customer experience. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/margins-under-attack-how-smart-multi-unit-operators-control-costs-without-cutting-corners/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260708T235224Z
CREATED:20260409T031030Z
LAST-MODIFIED:20260708T235224Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:A webinar hosted by FranNet CEO Jania Bailey and franchise industry experts exploring the psychological obstacles that cause franchise candidate hesitation — including fear\, risk aversion\, and analysis paralysis. Covers understanding intrinsic vs. extrinsic motivations\, reading verbal and non-verbal cues that reveal psychological barriers\, and determining when a candidate is emotionally ready to commit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260721
DTEND;VALUE=DATE:20260722
DTSTAMP:20260622T234202Z
CREATED:20260622T234202Z
LAST-MODIFIED:20260622T234202Z
UID:2857-1784592000-1784678399@gersonadvisoryservices.com
SUMMARY:Information Webinar: Franchisor Partnership
DESCRIPTION:A free AFA information webinar presenting four partnership models for franchise systems of different sizes\, structures\, and needs. Covers how AFA works with franchisors to elevate franchisee networks through tailored training and support solutions.
URL:https://gersonadvisoryservices.com/event/information-webinar-franchisor-partnership/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260716T120000
DTEND;TZID=America/New_York:20260716T130000
DTSTAMP:20260622T232037Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T232037Z
UID:2842-1784203200-1784206800@gersonadvisoryservices.com
SUMMARY:The Great White North Growth Strategy: A Legal and Strategic Playbook for U.S. Franchisors Expanding into Canada
DESCRIPTION:A cross-border counsel briefing on the legal and strategic requirements for U.S. franchisors entering Canada. Covers provincial disclosure laws\, Canada’s separate trademark regime\, Quebec’s French-language rules\, and structural decisions that determine long-term growth success in the Canadian market. Hosted by Gerson Advisory Services. Free with live Q&A included.
URL:https://gersonadvisoryservices.com/event/the-great-white-north-growth-strategy-a-legal-and-strategic-playbook-for-u-s-franchisors-expanding-into-canada/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR