Webinar | Modernizing Your Sales Funnel: AI, Tools & Tactics That Convert
2026-05-14 12:00 - 14:00 (America/New_York)
A high-impact virtual session on modernizing your franchise sales funnel using AI and automation. Panelists from Franzy, Cohesive AI, Markarie®, and Lumin.ai cover conversion tools, follow-up tactics, and streamlining the process from first touch to closed deal. Hosted by NEFA Board Members Kim Woods and Jamie Lavigne.

Beyond the Fine Print: Transforming Your Franchise Agreement into a Strategic Asset
2026-05-14 14:00 - 15:00
An executive-level webinar on the business side of franchise agreement management and enforcement. Michael Seid and Keith Gerson cover the Five Tenets of System Success, transparency in recruitment, managing material system changes collaboratively, enforcement with wisdom, and using renewals and transfers as brand modernization opportunities. Complimentary.

Webinar | Fine-Tuning Your Franchisee Onboarding Process
2026-05-19 14:00 - 15:00
IFA webinar covering best practices for franchisee onboarding. Earns 1 CFE IFA LIVE Credit.

Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
2026-07-21 14:00 - 15:00
IFA webinar exploring the psychology behind franchise candidate decision-making. Earns 1 CFE IFA LIVE Credit.

Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
2026-09-22 14:00 - 15:00
IFA webinar examining what makes consultant-franchisor relationships successful. Earns 1 CFE IFA LIVE Credit.

Webinar | Overcoming Obstacles in the Sales Process
2026-11-17 14:00 - 15:00
IFA webinar focused on strategies for overcoming common obstacles in the franchise sales process. Earns 1 CFE IFA LIVE Credit.
