BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260512T130000
DTEND;TZID=America/New_York:20260512T133000
DTSTAMP:20260429T215622
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2687-1778590800-1778592600@gersonadvisoryservices.com
SUMMARY:Webinar | The Case for Autonomous Marketing
DESCRIPTION:ActiveCampaign’s Camille Cohen makes the case for autonomous marketing systems that make decisions\, run campaigns\, and optimize results with minimal hands-on effort. Attendees get a clear definition of autonomous marketing vs. automation\, real practitioner examples\, ROI data including an average of 13 hours reclaimed per week\, and a ready-to-use toolkit for leadership conversations.
URL:https://gersonadvisoryservices.com/event/webinar-the-case-for-autonomous-marketing/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T140000
DTEND;TZID=America/New_York:20260513T150000
DTSTAMP:20260429T215622
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2686-1778680800-1778684400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchise Marketing Should Get Easier as You Scale. So Why Doesn't It?
DESCRIPTION:As franchise brands grow\, marketing often becomes more complex rather than more efficient. This session with Steve Buors\, CEO of Reshift Media\, explores the structural challenges within traditional franchise marketing models — the disconnect between corporate strategy and local execution — and how leading brands are rethinking their approach to scale without added complexity.
URL:https://gersonadvisoryservices.com/event/webinar-franchise-marketing-should-get-easier-as-you-scale-so-why-doesnt-it/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T120000
DTEND;TZID=America/New_York:20260514T140000
DTSTAMP:20260429T215622
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2668-1778760000-1778767200@gersonadvisoryservices.com
SUMMARY:Webinar | Modernizing Your Sales Funnel: AI\, Tools & Tactics That Convert
DESCRIPTION:A high-impact virtual session on modernizing your franchise sales funnel using AI and automation. Panelists from Franzy\, Cohesive AI\, Markarie®\, and Lumin.ai cover conversion tools\, follow-up tactics\, and streamlining the process from first touch to closed deal. Hosted by NEFA Board Members Kim Woods and Jamie Lavigne.
URL:https://gersonadvisoryservices.com/event/webinar-modernizing-your-sales-funnel-ai-tools-tactics-that-convert/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T140000
DTEND;TZID=America/New_York:20260514T150000
DTSTAMP:20260429T215622
CREATED:20260415T201836Z
LAST-MODIFIED:20260415T201836Z
UID:2671-1778767200-1778770800@gersonadvisoryservices.com
SUMMARY:Beyond the Fine Print: Transforming Your Franchise Agreement into a Strategic Asset
DESCRIPTION:An executive-level webinar on the business side of franchise agreement management and enforcement. Michael Seid and Keith Gerson cover the Five Tenets of System Success\, transparency in recruitment\, managing material system changes collaboratively\, enforcement with wisdom\, and using renewals and transfers as brand modernization opportunities. Complimentary.
URL:https://gersonadvisoryservices.com/event/beyond-the-fine-print-transforming-your-franchise-agreement-into-a-strategic-asset/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T140000
DTEND;TZID=America/New_York:20260519T150000
DTSTAMP:20260429T215622
CREATED:20260409T031029Z
LAST-MODIFIED:20260409T031029Z
UID:2641-1779199200-1779202800@gersonadvisoryservices.com
SUMMARY:Webinar | Fine-Tuning Your Franchisee Onboarding Process
DESCRIPTION:IFA webinar covering best practices for franchisee onboarding. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-fine-tuning-your-franchisee-onboarding-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T140000
DTEND;TZID=America/New_York:20260520T150000
DTSTAMP:20260429T215622
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2685-1779285600-1779289200@gersonadvisoryservices.com
SUMMARY:Webinar | Unit-Level Economics Solved – Finally: Turning Fragmented Location Data Into Profits Performance and Scalable Growth
DESCRIPTION:Most franchise systems are built on inconsistent data and delayed reporting\, making unit-level economics unreliable. This IFA Wednesday Wise Webinar with John Babcock (Lash Lounge) and Qvinci CEO Brad Adams delivers a playbook for standardizing financial data\, enabling real-time KPI benchmarking\, and scaling profit decisions across every location.
URL:https://gersonadvisoryservices.com/event/webinar-unit-level-economics-solved-finally-turning-fragmented-location-data-into-profits-performance-and-scalable-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T140000
DTEND;TZID=America/New_York:20260527T150000
DTSTAMP:20260429T215622
CREATED:20260429T230438Z
LAST-MODIFIED:20260429T230438Z
UID:2684-1779890400-1779894000@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Franchise Gap in the Age of AI Search: Why Local Social Is Where HQ and Franchisees Meet
DESCRIPTION:Every franchise brand lives with the same structural tension — HQ controls the strategy\, franchisees run the locations. In the age of AI search\, that gap has become a visibility problem. Local social has quietly become the layer where the franchise gap either closes or widens\, shaping both traditional local rankings and AI citation.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-franchise-gap-in-the-age-of-ai-search-why-local-social-is-where-hq-and-franchisees-meet/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260429T215622
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T140000
DTEND;TZID=America/New_York:20260721T150000
DTSTAMP:20260429T215622
CREATED:20260409T031030Z
LAST-MODIFIED:20260409T031030Z
UID:2643-1784642400-1784646000@gersonadvisoryservices.com
SUMMARY:Webinar | The Psychology of Franchise Sales: Understanding How Candidates Decide
DESCRIPTION:IFA webinar exploring the psychology behind franchise candidate decision-making. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-psychology-of-franchise-sales-understanding-how-candidates-decide/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260429T215622
CREATED:20260409T031223Z
LAST-MODIFIED:20260409T031223Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:IFA webinar examining what makes consultant-franchisor relationships successful. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260429T215622
CREATED:20260409T031340Z
LAST-MODIFIED:20260409T031340Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:IFA webinar focused on strategies for overcoming common obstacles in the franchise sales process. Earns 1 CFE IFA LIVE Credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR