Gerson Advisory Services

Buying a Franchise as a Small Business Option
2025-09-23 12:00 - 13:00 (America/Chicago)
SCORE webinar exploring franchising as a small business option including industries, characteristics and price points.

What AI Sees: Optimizing Your Digital Presence for Machines & Humans
2025-10-14 13:00 - 13:30 (America/New_York) | Virtual Event

What AI Sees: Optimizing Your Digital Presence for Machines and Humans
2025-10-14 13:00 - 13:30 (America/New_York) | Virtual Event
This webinar breaks down how AI-powered platforms like Google SGE and ChatGPT interpret your brand online and why some locations get skipped. Learn four key trust signals AI looks for—reviews, listings, responses and content—and how to improve visibility across your franchise system.

Effective Leadership and Team Management
2025-10-16 16:00 - 17:30 (America/New_York) | Virtual, Online, United States
Webinar exploring leadership and team management skills to inspire and engage franchise teams, covering goal setting, feedback, delegation and performance coaching.

Stop Talking. Start Hearing.
2025-10-24 13:00 (America/New_York)
Leading franchise lawyers share insights on why effective communication matters in franchise relationships and how franchisors and franchisees can build sustainable relationships through dialogue rather than disputes. Speakers: Brian Schnell (Faegre), Ron K. Gardner (Dady & Gardner), Sarah Davies (IFA). Moderator: Len MacPhee (Polsinelli).

Webinar | Five Proven Strategies for a Great Customer Experience
2025-10-28 13:00 - 13:30 (America/New_York)
Customer experience is today’s top competitive edge—brands that focus on CX enjoy faster revenue growth. Join Karen Booze of AnswerConnect to discover strategies that drive retention, loyalty and sales.

2026: The Year AI Rewrites the Franchise Playbook
2025-10-30 14:00 - 15:00 (America/New_York) | Online Webinar
A Live Forecast with SMEs Rick and Kevin Batchelor (Franchise Ninja). Hosted by Keith Gerson, CFE. Join us for a live session forecasting how AI will transform franchise operations, marketing, and growth in 2026. Register here: https://thefranchiseconsortium.com/webinar/

Webinar | Franchisee Profitability, Solved: How C-Suite Leaders Drive 100% Adoption of Financial Performance Solutions
2025-11-04 13:00 - 13:30 (America/New_York)
Discover how top franchisors achieve near-100% franchisee adoption through Qvinci’s automated financial performance management platform, eliminating manual data collection and scaling effortlessly.

NEFA x WFN Virtual Networking
2025-11-05 12:00 - 13:30 (America/New_York)
Virtual networking event hosted by New England Franchise Association and Women’s Franchise Network Boston for franchise professionals.

Webinar | From Stuck Operator to Strategic Owner: How Field Support Can Transform Franchisee Performance
2025-11-06 11:00 - 12:00 (America/New_York)
Franchisee growth starts with the right support. Join us on November 6 at 11:00 AM ET to explore how franchisors can design, empower, and evolve their field support function to turn daily operators into strategic, growth-minded owners.
Hear from both sides of the franchise relationship — a high-performing franchisee and a franchisor leader building a next-level support function. Learn how a coaching, not consulting, approach can unlock franchisee potential and drive results.
Key Takeaways:
✅ Shift franchisees from daily operators to growth-minded business owners
✅ Transform field teams from consulting to coaching to maximize impact
✅ Gain actionable strategies and real-world examples you can implement

FranNet Webinar: Overcoming Obstacles in the Sales Process
2025-11-11 14:00 - 15:00 (America/New_York)
A webinar exploring strategies to overcome obstacles in the franchise sales process.

Webinar | Redefining Franchisee Performance: Why Unit-Level Success Ratio Beats AUV Metrics
2025-11-17 14:00 - 15:00 (America/New_York) | Virtual (Online Webinar)
Join Keith Gerson and guest Gerry Henley for a live 60-minute session exploring how top franchisors replace AUV with the Unit-Level Success Ratio (ULSR) to measure true profitability and operational success.

Webinar | Silent Churn: The Customers You Don’t Know You’re Losing
2025-11-18 13:00 - 13:30 (America/New_York)
Learn how to detect and prevent silent churn in franchise networks. Listen360 experts share strategies for recognizing disengaged customers and using real-time feedback, alerts, and trend analysis to improve retention.

Maryland’s Fast Track Franchise Registration Pilot Program — What Franchisors and Counsel Need to Know
2025-11-19 13:00 - 14:00 (America/New_York) | Virtual (Online Webinar)
This virtual session covers Maryland’s new Fast Track Franchise Registration Pilot Program launching with the 2026 renewal cycle. Attendees will learn eligibility requirements, application steps, preparation strategies, and hear insights from legal experts Lee Plave (Plave Koch PLC) and Keri McWilliams (Nixon Peabody LLP). Designed for franchisors and legal teams aiming to streamline their registration process.

Webinar: Multi-Unit Franchisee Success
2025-11-19 14:00 - 15:00 (America/Los_Angeles)
Join us for a free 60-minute information webinar where we share the secrets of top-performing franchisees and how to grow into a multi-unit franchise organization successfully.

Webinar | How to Scale Local Marketing Without Losing Control
2025-11-20 13:00 - 13:45 (America/New_York)
This webinar explores how franchise brands can scale local marketing efforts while maintaining brand standards. Christopher G. Brown demonstrates Marvia’s distributed marketing platform, which enables franchisees to create on-brand materials, launch campaigns, and access approved assets, reducing corporate workload and ensuring compliance.

Training, Development and Retention of Franchise Talent
2025-11-20 16:00 - 17:30 (America/New_York)
IFA Fall Learning Series session focusing on training and retaining franchise talent and designing training programs.

Webinar | What 73,000 Franchise Sidekick Clients Taught Us And How It Can Transform Your Development Strategy
2025-12-02 13:00 - 13:30 (America/New_York)
Franchise Sidekick analyzed more than 73,000 prospective franchisees and 3,500 client surveys to create the Best Damn Franchise Report. This webinar shares insights on the buyer avatars driving today’s franchise market, shifting risk tolerance and the “Say‑Do Gap,” top concerns that slow deals, and how to adjust your messaging, qualification process and development strategy to move more qualified candidates to confirmation day.

Information Webinar: The Effective District Manager
2025-12-03 14:00 - 15:00 (America/Los_Angeles)
Join us for a free 60-minute information webinar to learn the role, responsibilities, and routines of an effective District Manager and how our Multi-Unit Leadership Certification program can help you develop your district managers to delegate operations with confidence and achieve your business and financial goals.

Lead Generation at a Crossroads: How Smart Franchisors Are Cutting Costs and Boosting Conversions
2025-12-03 14:00 - 15:00 (America/New_York) | Virtual (Online Webinar)
Lead generation costs have doubled in four years. Deals now run $17,000 to $28,500 each. This webinar breaks down how forward-thinking franchisors cut costs, increase deal flow, and build diversified lead pipelines without relying on one channel. James Stapleton, Steven Inglefield, and Nicole Kauffman share the exact strategies they use to improve candidate quality, expand consultant partnerships, raise meeting volume, and boost ROI heading into 2026.

Webinar | BFLC: Journey from Corporate Career to Multi-Unit Franchise Ownership
2025-12-03 14:00 - 15:00 (America/New_York) | Virtual (Online Webinar)
Leaving the corporate world to become a franchise owner is one of the most rewarding — and challenging — transitions you can make. The Black Franchise Leadership Council welcomes Nicole Drake, multi-unit owner with Tropical Smoothie Café and Another Broken Egg Café, and Kendra Plummer, Founder & CEO of Elise Capital, who transitioned from real estate finance to leading her own investment firm, to share their journeys from established careers to multi-unit ownership. What you’ll hear: What motivated their move; How they prepared for the leap; The biggest lessons learned along the way.

Webinar | The Data-Driven Profit Engine: How to Turn Franchisees Into Growth
2025-12-09 13:00 - 13:30 (America/New_York) | Virtual (Online Webinar)
Learn how to turn complex location data into real-time insights that franchisees can use. Experts from Qvinci and Monster Tree Service share how to convert data into growth and replicate success across franchise locations.

Webinar: Is Staffing Franchising Right for Me?
2025-12-10 12:00 - 13:00 (America/New_York)
Join us December 10th 2025 at 12 PM EST and see what it really means to build a legacy, disrupt an industry, and have a blast doing it. Learn about iBoost Talent’s entrepreneur-first franchise model that prioritizes people, support, and synergy to fuel franchise success.

From Chaos to Clarity: The Future of Franchise Risk Management & Insurance
2025-12-10 12:00 - 13:00 (America/New_York) | Virtual (Online Webinar)
Franchise leaders are done chasing COIs, updating messy spreadsheets, and hoping franchisees stay compliant. In this session, Keith Gerson and Wade Milward break down how 130+ franchise brands use modern automation to get real-time visibility, enforceable insurance requirements, and a compliance process that actually protects the network. Learn how Five Star Franchising, HomeFront, Voda, HorsePower Brands, and The DRIPBaR are transforming their systems and turning risk management into a competitive advantage.

Webinar | Getting Ready for FDD Update Season
2025-12-15 13:00 - 14:30 (America/New_York) | Virtual (Online Webinar)
As the annual Franchise Disclosure Document (FDD) update season approaches, franchisors must navigate evolving disclosure requirements, system changes, and increased regulatory scrutiny. This panel brings together leading franchise attorneys and mediators to provide clear, practical guidance for the 2025 update cycle. Panelists will share insights from decades of experience in franchise law, dispute resolution, and in-house leadership. Their combined perspectives will help franchisors identify risks, strengthen disclosures, and avoid the issues that commonly lead to litigation or regulatory challenges. What will be discussed: Key legal and regulatory updates affecting 2025 FDDs; How to assess and update fees, Item 19s, and system changes; Common dispute themes—and how better disclosures prevent them; Mediation insights: how FDD drafting impacts conflict outcomes; Practical timelines and best practices for a smooth update process. Attendees will gain actionable takeaways to ensure their FDDs are accurate, compliant, and protective of the brand heading into the new franchise year.

Webinar | Maximizing Your Membership: December '25 New Member Onboarding Webinar
2025-12-16 11:00 - 12:00 (America/New_York) | Virtual (Online Webinar)
New to the IFA and unsure where to start? This free webinar helps new and long‑time members learn how the IFA protects, enhances and promotes its members. Sydni Konoha and Zack Kirshner share programs like Franship, regional events and government relations, with guest speakers offering insights to maximize membership benefits.

Webinar | WFC: Take the Lead Tuesdays – A Roundtable Series featuring Carolyn Thurston
2025-12-16 12:00 - 13:00 (America/New_York)
The Women’s Franchise Committee invites you to Take the Lead Tuesdays, a virtual roundtable series created by women in franchising for women in franchising and their allies. Each session features a 10‑minute spotlight on a powerful woman in franchising followed by unscripted, unrecorded conversation, providing a safe space for mentorship, connection and growth.

Webinar | Inspire, Don’t Require: How Elite Franchisors Drive Franchisee Adoption and Profits
2025-12-16 13:00 - 13:30 (America/New_York) | Virtual (Online Webinar)
Elite franchise leaders know that technology adoption isn’t just about compliance or some rule in an FDD — it’s about creating a team culture through inspiration and motivation. This IFA Lunch-N-Learn explores how leading brands transform financial reporting from a burden into a benefit, driving adoption, engagement and profitability at scale through real-world case studies.

Franchising in Southeast Asia: What You Need to Know
2025-12-17 12:00 - 13:00 (America/New_York) | Virtual (Online Webinar)
The IFA International Committee invites franchisors to explore growth opportunities across Southeast Asia in this virtual webinar. Leaders from government, private practice, and corporate teams will share insights on market dynamics, regulatory frameworks, and operational strategies for international franchise expansion.

Webinar: The See Stage – Understanding Different Perspectives & System Thinking
2025-12-18 12:00 - 13:00 (America/New_York)
Explores how franchisees can appreciate the bigger picture and encourage system thinking, open communication and collaboration to drive collective growth and resilience.
