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DTSTART;TZID=America/New_York:20251203T140000
DTEND;TZID=America/New_York:20251203T150000
DTSTAMP:20260619T232049
CREATED:20251118T030049Z
LAST-MODIFIED:20251118T030049Z
UID:1780-1764770400-1764774000@gersonadvisoryservices.com
SUMMARY:Lead Generation at a Crossroads: How Smart Franchisors Are Cutting Costs and Boosting Conversions
DESCRIPTION:Lead generation costs have doubled in four years. Deals now run $17\,000 to $28\,500 each. This webinar breaks down how forward-thinking franchisors cut costs\, increase deal flow\, and build diversified lead pipelines without relying on one channel. James Stapleton\, Steven Inglefield\, and Nicole Kauffman share the exact strategies they use to improve candidate quality\, expand consultant partnerships\, raise meeting volume\, and boost ROI heading into 2026.
URL:https://gersonadvisoryservices.com/event/lead-generation-at-a-crossroads-how-smart-franchisors-are-cutting-costs-and-boosting-conversions/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251203T140000
DTEND;TZID=America/Los_Angeles:20251203T150000
DTSTAMP:20260619T232049
CREATED:20251105T001432Z
LAST-MODIFIED:20251105T001913Z
UID:1680-1764770400-1764774000@gersonadvisoryservices.com
SUMMARY:Information Webinar: The Effective District Manager
DESCRIPTION:Join us for a free 60-minute information webinar to learn the role\, responsibilities\, and routines of an effective District Manager and how our Multi-Unit Leadership Certification program can help you develop your district managers to delegate operations with confidence and achieve your business and financial goals.
URL:https://gersonadvisoryservices.com/event/information-webinar-the-effective-district-manager/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251202T130000
DTEND;TZID=America/New_York:20251202T133000
DTSTAMP:20260619T232049
CREATED:20251124T000343Z
LAST-MODIFIED:20251124T000703Z
UID:1830-1764680400-1764682200@gersonadvisoryservices.com
SUMMARY:Webinar | What 73\,000 Franchise Sidekick Clients Taught Us And How It Can Transform Your Development Strategy
DESCRIPTION:Franchise Sidekick analyzed more than 73\,000 prospective franchisees and 3\,500 client surveys to create the Best Damn Franchise Report. This webinar shares insights on the buyer avatars driving today’s franchise market\, shifting risk tolerance and the “Say‑Do Gap\,” top concerns that slow deals\, and how to adjust your messaging\, qualification process and development strategy to move more qualified candidates to confirmation day.
URL:https://gersonadvisoryservices.com/event/webinar-what-73000-franchise-sidekick-clients-taught-us-and-how-it-can-transform-your-development-strategy/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T160000
DTEND;TZID=America/New_York:20251120T173000
DTSTAMP:20260619T232049
CREATED:20250901T145739Z
LAST-MODIFIED:20250901T145739Z
UID:1111-1763654400-1763659800@gersonadvisoryservices.com
SUMMARY:Training\, Development and Retention of Franchise Talent
DESCRIPTION:IFA Fall Learning Series session focusing on training and retaining franchise talent and designing training programs.
URL:https://gersonadvisoryservices.com/event/training-development-and-retention-of-franchise-talent/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T130000
DTEND;TZID=America/New_York:20251120T134500
DTSTAMP:20260619T232049
CREATED:20251103T023426Z
LAST-MODIFIED:20251103T023426Z
UID:1622-1763643600-1763646300@gersonadvisoryservices.com
SUMMARY:Webinar | How to Scale Local Marketing Without Losing Control
DESCRIPTION:This webinar explores how franchise brands can scale local marketing efforts while maintaining brand standards. Christopher G. Brown demonstrates Marvia’s distributed marketing platform\, which enables franchisees to create on-brand materials\, launch campaigns\, and access approved assets\, reducing corporate workload and ensuring compliance.
URL:https://gersonadvisoryservices.com/event/webinar-how-to-scale-local-marketing-without-losing-control/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251119T140000
DTEND;TZID=America/Los_Angeles:20251119T150000
DTSTAMP:20260619T232049
CREATED:20251105T001431Z
LAST-MODIFIED:20251105T001650Z
UID:1679-1763560800-1763564400@gersonadvisoryservices.com
SUMMARY:Webinar: Multi-Unit Franchisee Success
DESCRIPTION:Join us for a free 60-minute information webinar where we share the secrets of top-performing franchisees and how to grow into a multi-unit franchise organization successfully.
URL:https://gersonadvisoryservices.com/event/webinar-multi-unit-franchisee-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251119T130000
DTEND;TZID=America/New_York:20251119T140000
DTSTAMP:20260619T232049
CREATED:20251118T031658Z
LAST-MODIFIED:20251118T032020Z
UID:1788-1763557200-1763560800@gersonadvisoryservices.com
SUMMARY:Maryland’s Fast Track Franchise Registration Pilot Program — What Franchisors and Counsel Need to Know
DESCRIPTION:This virtual session covers Maryland’s new Fast Track Franchise Registration Pilot Program launching with the 2026 renewal cycle. Attendees will learn eligibility requirements\, application steps\, preparation strategies\, and hear insights from legal experts Lee Plave (Plave Koch PLC) and Keri McWilliams (Nixon Peabody LLP). Designed for franchisors and legal teams aiming to streamline their registration process.
URL:https://gersonadvisoryservices.com/event/fast-track-franchise-registration-pilot-program-2026-cycle-overview/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251118T130000
DTEND;TZID=America/New_York:20251118T133000
DTSTAMP:20260619T232049
CREATED:20251103T023426Z
LAST-MODIFIED:20251103T023426Z
UID:1621-1763470800-1763472600@gersonadvisoryservices.com
SUMMARY:Webinar | Silent Churn: The Customers You Don’t Know You’re Losing
DESCRIPTION:Learn how to detect and prevent silent churn in franchise networks. Listen360 experts share strategies for recognizing disengaged customers and using real-time feedback\, alerts\, and trend analysis to improve retention.
URL:https://gersonadvisoryservices.com/event/webinar-silent-churn-the-customers-you-dont-know-youre-losing/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251117T140000
DTEND;TZID=America/New_York:20251117T150000
DTSTAMP:20260619T232049
CREATED:20251110T004457Z
LAST-MODIFIED:20251110T004457Z
UID:1752-1763388000-1763391600@gersonadvisoryservices.com
SUMMARY:Webinar | Redefining Franchisee Performance: Why Unit-Level Success Ratio Beats AUV Metrics
DESCRIPTION:Join Keith Gerson and guest Gerry Henley for a live 60-minute session exploring how top franchisors replace AUV with the Unit-Level Success Ratio (ULSR) to measure true profitability and operational success.
URL:https://gersonadvisoryservices.com/event/webinar-redefining-franchisee-performance-why-unit-level-success-ratio-beats-auv-metrics/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T140000
DTEND;TZID=America/New_York:20251111T150000
DTSTAMP:20260619T232049
CREATED:20251022T205034Z
LAST-MODIFIED:20251022T205034Z
UID:1501-1762869600-1762873200@gersonadvisoryservices.com
SUMMARY:FranNet Webinar: Overcoming Obstacles in the Sales Process
DESCRIPTION:A webinar exploring strategies to overcome obstacles in the franchise sales process.
URL:https://gersonadvisoryservices.com/event/frannet-webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251106T110000
DTEND;TZID=America/New_York:20251106T120000
DTSTAMP:20260619T232049
CREATED:20251104T003132Z
LAST-MODIFIED:20251104T003258Z
UID:1657-1762426800-1762430400@gersonadvisoryservices.com
SUMMARY:Webinar | From Stuck Operator to Strategic Owner: How Field Support Can Transform Franchisee Performance
DESCRIPTION:Franchisee growth starts with the right support. Join us on November 6 at 11:00 AM ET to explore how franchisors can design\, empower\, and evolve their field support function to turn daily operators into strategic\, growth-minded owners.\nHear from both sides of the franchise relationship — a high-performing franchisee and a franchisor leader building a next-level support function. Learn how a coaching\, not consulting\, approach can unlock franchisee potential and drive results. \nKey Takeaways:\n✅ Shift franchisees from daily operators to growth-minded business owners\n✅ Transform field teams from consulting to coaching to maximize impact\n✅ Gain actionable strategies and real-world examples you can implement
URL:https://gersonadvisoryservices.com/event/webinar-from-stuck-operator-to-strategic-owner-how-field-support-can-transform-franchisee-performance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T120000
DTEND;TZID=America/New_York:20251105T133000
DTSTAMP:20260619T232049
CREATED:20251027T010328Z
LAST-MODIFIED:20251027T010328Z
UID:1553-1762344000-1762349400@gersonadvisoryservices.com
SUMMARY:NEFA x WFN Virtual Networking
DESCRIPTION:Virtual networking event hosted by New England Franchise Association and Women’s Franchise Network Boston for franchise professionals.
URL:https://gersonadvisoryservices.com/event/nefa-x-wfn-virtual-networking/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251104T130000
DTEND;TZID=America/New_York:20251104T133000
DTSTAMP:20260619T232049
CREATED:20251022T205034Z
LAST-MODIFIED:20251022T205034Z
UID:1500-1762261200-1762263000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisee Profitability\, Solved: How C-Suite Leaders Drive 100% Adoption of Financial Performance Solutions
DESCRIPTION:Discover how top franchisors achieve near-100% franchisee adoption through Qvinci’s automated financial performance management platform\, eliminating manual data collection and scaling effortlessly.
URL:https://gersonadvisoryservices.com/event/webinar-franchisee-profitability-solved-how-c-suite-leaders-drive-100-adoption-of-financial-performance-solutions/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T140000
DTEND;TZID=America/New_York:20251030T150000
DTSTAMP:20260619T232049
CREATED:20251013T183240Z
LAST-MODIFIED:20251104T000720Z
UID:1383-1761832800-1761836400@gersonadvisoryservices.com
SUMMARY:2026: The Year AI Rewrites the Franchise Playbook
DESCRIPTION:A Live Forecast with SMEs Rick and Kevin Batchelor (Franchise Ninja). Hosted by Keith Gerson\, CFE. Join us for a live session forecasting how AI will transform franchise operations\, marketing\, and growth in 2026. Register here: https://thefranchiseconsortium.com/webinar/
URL:https://gersonadvisoryservices.com/event/2026-the-year-ai-rewrites-the-franchise-playbook/
LOCATION:Online Webinar
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251028T130000
DTEND;TZID=America/New_York:20251028T133000
DTSTAMP:20260619T232049
CREATED:20251022T205034Z
LAST-MODIFIED:20251022T205034Z
UID:1499-1761656400-1761658200@gersonadvisoryservices.com
SUMMARY:Webinar | Five Proven Strategies for a Great Customer Experience
DESCRIPTION:Customer experience is today’s top competitive edge—brands that focus on CX enjoy faster revenue growth. Join Karen Booze of AnswerConnect to discover strategies that drive retention\, loyalty and sales.
URL:https://gersonadvisoryservices.com/event/webinar-five-proven-strategies-for-a-great-customer-experience/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251024T130000
DTEND;TZID=America/New_York:20251024T130000
DTSTAMP:20260619T232049
CREATED:20251022T205034Z
LAST-MODIFIED:20251022T205034Z
UID:1498-1761310800-1761310800@gersonadvisoryservices.com
SUMMARY:Stop Talking. Start Hearing.
DESCRIPTION:Leading franchise lawyers share insights on why effective communication matters in franchise relationships and how franchisors and franchisees can build sustainable relationships through dialogue rather than disputes. Speakers: Brian Schnell (Faegre)\, Ron K. Gardner (Dady & Gardner)\, Sarah Davies (IFA). Moderator: Len MacPhee (Polsinelli).
URL:https://gersonadvisoryservices.com/event/stop-talking-start-hearing/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T160000
DTEND;TZID=America/New_York:20251016T173000
DTSTAMP:20260619T232049
CREATED:20250901T145739Z
LAST-MODIFIED:20250924T080503Z
UID:1110-1760630400-1760635800@gersonadvisoryservices.com
SUMMARY:Effective Leadership and Team Management
DESCRIPTION:Webinar exploring leadership and team management skills to inspire and engage franchise teams\, covering goal setting\, feedback\, delegation and performance coaching.
URL:https://gersonadvisoryservices.com/event/effective-leadership-and-team-management/
LOCATION:Virtual\, Online\, United States
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251014T130000
DTEND;TZID=America/New_York:20251014T133000
DTSTAMP:20260619T232049
CREATED:20251009T171849Z
LAST-MODIFIED:20251009T171849Z
UID:1349-1760446800-1760448600@gersonadvisoryservices.com
SUMMARY:What AI Sees: Optimizing Your Digital Presence for Machines and Humans
DESCRIPTION:This webinar breaks down how AI-powered platforms like Google SGE and ChatGPT interpret your brand online and why some locations get skipped. Learn four key trust signals AI looks for—reviews\, listings\, responses and content—and how to improve visibility across your franchise system.
URL:https://gersonadvisoryservices.com/event/what-ai-sees-optimizing-your-digital-presence-for-machines-and-humans-2/
LOCATION:Virtual Event
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251014T130000
DTEND;TZID=America/New_York:20251014T133000
DTSTAMP:20260619T232049
CREATED:20251009T170620Z
LAST-MODIFIED:20251009T170620Z
UID:1325-1760446800-1760448600@gersonadvisoryservices.com
SUMMARY:What AI Sees: Optimizing Your Digital Presence for Machines & Humans
DESCRIPTION:
URL:https://gersonadvisoryservices.com/event/what-ai-sees-optimizing-your-digital-presence-for-machines-humans/
LOCATION:Virtual Event
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250923T120000
DTEND;TZID=America/Chicago:20250923T130000
DTSTAMP:20260619T232049
CREATED:20250901T145741Z
LAST-MODIFIED:20250901T150259Z
UID:1116-1758628800-1758632400@gersonadvisoryservices.com
SUMMARY:Buying a Franchise as a Small Business Option
DESCRIPTION:SCORE webinar exploring franchising as a small business option including industries\, characteristics and price points.
URL:https://gersonadvisoryservices.com/event/buying-a-franchise-as-a-small-business-option/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250918T160000
DTEND;TZID=America/New_York:20250918T173000
DTSTAMP:20260619T232049
CREATED:20250901T145739Z
LAST-MODIFIED:20250901T145739Z
UID:1109-1758211200-1758216600@gersonadvisoryservices.com
SUMMARY:Building Strong Franchisee/Franchisor Relations
DESCRIPTION:IFA Fall Learning Series session on strengthening trust and open communication between franchisors and franchisees.
URL:https://gersonadvisoryservices.com/event/building-strong-franchisee-franchisor-relations/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250918T110000
DTEND;TZID=America/Chicago:20250918T120000
DTSTAMP:20260619T232049
CREATED:20250901T145741Z
LAST-MODIFIED:20250901T150259Z
UID:1117-1758193200-1758196800@gersonadvisoryservices.com
SUMMARY:Unlocking Your Franchise Funding in 2025
DESCRIPTION:FranFund business funding webinar covering funding options like SBA loans and retirement rollovers.
URL:https://gersonadvisoryservices.com/event/unlocking-your-franchise-funding-in-2025/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250911T120000
DTEND;TZID=America/New_York:20250911T130000
DTSTAMP:20260619T232049
CREATED:20250901T150259Z
LAST-MODIFIED:20250901T150259Z
UID:1128-1757592000-1757595600@gersonadvisoryservices.com
SUMMARY:AI in Franchise Development\, Part 2 Series
DESCRIPTION:Franchise Consortium webinar teaching how to use AI to automate franchise development processes\, personalize engagement and close deals faster.
URL:https://gersonadvisoryservices.com/event/ai-in-franchise-development-part-2-series/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250910T110000
DTEND;TZID=America/Los_Angeles:20250910T120000
DTSTAMP:20260619T232049
CREATED:20250901T145741Z
LAST-MODIFIED:20250901T150259Z
UID:1118-1757502000-1757505600@gersonadvisoryservices.com
SUMMARY:Unit Management Basics 1.0
DESCRIPTION:American Franchise Academy information webinar for new franchisees and unit managers covering leadership and management skills.
URL:https://gersonadvisoryservices.com/event/unit-management-basics-1-0/
CATEGORIES:Webinar
END:VEVENT
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