BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261110T130000
DTEND;TZID=America/New_York:20261110T133000
DTSTAMP:20261021T234331Z
CREATED:20261021T234331Z
LAST-MODIFIED:20261021T234331Z
UID:3382-1794315600-1794317400@gersonadvisoryservices.com
SUMMARY:Webinar | Growing Brands Through Better Events: 10 Trends to Watch
DESCRIPTION:An IFA webinar where Mary O’Connor and Andrea Honan of MOC&CO share 10 trends shaping how corporate events and conventions are planned and run\, including AI in planning\, built-in wellness\, and proving event ROI. Each trend comes with a real-world example and practical ideas for your next event.
URL:https://gersonadvisoryservices.com/event/webinar-growing-brands-through-better-events-10-trends-to-watch/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261112T140000
DTEND;TZID=America/New_York:20261112T150000
DTSTAMP:20261021T234331Z
CREATED:20261021T234331Z
LAST-MODIFIED:20261021T234331Z
UID:3383-1794492000-1794495600@gersonadvisoryservices.com
SUMMARY:Webinar | AI Compliance and the Future of Franchising: What Leaders Need to Know
DESCRIPTION:A 60-minute Paychex and SixFifty discussion for franchisors\, franchisees\, and industry executives on how AI is reshaping the workplace and creating new compliance risks. Jason Conrad (Paychex) and Ryan Parker (SixFifty Legal) cover how emerging technology is influencing operations\, workforce management\, and legal obligations across franchise organizations.
URL:https://gersonadvisoryservices.com/event/webinar-ai-compliance-and-the-future-of-franchising-what-leaders-need-to-know/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261116T090000
DTEND;TZID=America/New_York:20261116T100000
DTSTAMP:20261104T035441Z
CREATED:20261104T035441Z
LAST-MODIFIED:20261104T035441Z
UID:3408-1794819600-1794823200@gersonadvisoryservices.com
SUMMARY:Webinar | Confident Communications for Women
DESCRIPTION:A virtual program from the IFA Southern California Women’s Franchise Network (WFN) helping professional women communicate with greater confidence\, clarity\, and impact. Viki Johnston\, Founder of Exelorate\, shares practical strategies to strengthen communication skills\, build confidence in professional interactions\, and enhance leadership presence.
URL:https://gersonadvisoryservices.com/event/webinar-confident-communications-for-women/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T140000
DTEND;TZID=America/New_York:20261117T150000
DTSTAMP:20260723T011350Z
CREATED:20260409T031340Z
LAST-MODIFIED:20260723T011350Z
UID:2652-1794924000-1794927600@gersonadvisoryservices.com
SUMMARY:Webinar | Overcoming Obstacles in the Sales Process
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on overcoming common obstacles in the franchise client sales process. Covers getting to know the client\, listening for key conversation signals\, and determining whether a candidate is a good fit. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261118T120000
DTEND;TZID=America/New_York:20261118T120000
DTSTAMP:20261109T210720Z
CREATED:20261109T210720Z
LAST-MODIFIED:20261109T210720Z
UID:3414-1795003200-1795003200@gersonadvisoryservices.com
SUMMARY:Find the Right Funding Fit
DESCRIPTION:A free Benetrends Financial business funding webinar with Sara Moriarty and Kelly Krueger. Covers the different types of business funding and best practices\, how funding strategies can be combined\, and how a personalized approach can support your needs and goals. Open to future business owners\, current owners\, franchise partners\, and consultants.
URL:https://gersonadvisoryservices.com/event/find-the-right-funding-fit/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261118T140000
DTEND;TZID=America/New_York:20261118T150000
DTSTAMP:20261027T030552Z
CREATED:20261027T030552Z
LAST-MODIFIED:20261027T030552Z
UID:3398-1795010400-1795014000@gersonadvisoryservices.com
SUMMARY:Webinar | The 2027 Franchise Growth Forecast: How to Attract More Franchisees
DESCRIPTION:A Reshift Media webinar previewing the latest U.S. Franchise Development Demand Index (FDDI)\, with emerging trends\, historical patterns\, and forecasts for 2027. Covers what is driving franchise ownership interest\, how economic conditions and seasonality could influence demand\, and proven digital marketing practices for attracting qualified candidates\, including paid advertising\, search\, AI-driven discovery\, and lead conversion.
URL:https://gersonadvisoryservices.com/event/webinar-the-2027-franchise-growth-forecast-how-to-attract-more-franchisees/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261119T120000
DTEND;TZID=America/New_York:20261119T130000
DTSTAMP:20261104T035018Z
CREATED:20260616T004330Z
LAST-MODIFIED:20261104T035018Z
UID:2822-1795089600-1795093200@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum Growth Lab Presents: What does the election mean to Franchising with Michael Layman\, IFA Chief Advocacy Officer
DESCRIPTION:An IFA Franchisor Forum webinar highlighting the most critical emerging trends shaping the franchise industry — helping franchise executives anticipate change and position their systems for sustainable growth.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-trends-that-franchise-leaders-cannot-ignore/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261123T130000
DTEND;TZID=America/New_York:20261123T133000
DTSTAMP:20261109T210720Z
CREATED:20261109T210720Z
LAST-MODIFIED:20261109T210720Z
UID:3413-1795438800-1795440600@gersonadvisoryservices.com
SUMMARY:Webinar | Beyond the Score: Turning Customer Feedback into Actionable Business Intelligence
DESCRIPTION:A Listen360 webinar on moving beyond traditional NPS reporting and turning customer feedback into actionable strategies that strengthen operations\, improve retention\, recognize and coach employees\, and drive systemwide growth. Also covers listening beyond existing customers to new customers\, cancelled customers\, lost prospects\, and employees across the full customer and employee lifecycle. Speaker: Maria Tomitz\, Enterprise Customer Experience Executive.
URL:https://gersonadvisoryservices.com/event/webinar-beyond-the-score-turning-customer-feedback-into-actionable-business-intelligence/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261202
DTEND;VALUE=DATE:20261203
DTSTAMP:20260910T000436Z
CREATED:20260910T000436Z
LAST-MODIFIED:20260910T000436Z
UID:3204-1796169600-1796255999@gersonadvisoryservices.com
SUMMARY:Building Your Leadership Pipeline — How District Managers Develop the Next Generation of Managers
DESCRIPTION:A free AFA webinar on spotting leadership potential early and developing it intentionally — helping district managers build the next generation of managers so the business is not dependent on people who were never developed to lead. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/building-your-leadership-pipeline-how-district-managers-develop-the-next-generation-of-managers/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261203T100000
DTEND;TZID=America/New_York:20261203T110000
DTSTAMP:20261021T234354Z
CREATED:20261021T234354Z
LAST-MODIFIED:20261021T234354Z
UID:3386-1796292000-1796295600@gersonadvisoryservices.com
SUMMARY:Webinar | Franchising Smarter: Leveraging IFA Education for Your Business
DESCRIPTION:An IFA member orientation webinar hosted by Sydni Konohia and Zack Kirshner covering how IFA Protects\, Enhances\, and Promotes the franchise community\, including member programs and an IFA Academy live demo from Lea Simmons. This month features Melissa Chang and Tiffany Brown on professional development through IFA Education\, from the Certified Franchise Executive (CFE) program to IFA webinars.
URL:https://gersonadvisoryservices.com/event/webinar-franchising-smarter-leveraging-ifa-education-for-your-business/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261210T140000
DTEND;TZID=America/New_York:20261210T150000
DTSTAMP:20261104T035441Z
CREATED:20261104T035441Z
LAST-MODIFIED:20261104T035441Z
UID:3409-1796911200-1796914800@gersonadvisoryservices.com
SUMMARY:Webinar | How Batteries Plus Sparked $19M in Pipeline with AI Agents
DESCRIPTION:An IFA webinar on how Batteries Plus used AI agents built on Salesforce Agentforce to run outreach and hand warm leads to sellers across a network of 250+ franchise owners. Jeff Swiatek (VP of Commercial Operations\, Batteries Plus) and Michael Weber (Program Architect\, Citrin Cooperman’s Applied AI practice) cover how the program expanded from corporate stores to the franchise network\, the use cases now in production\, what comes next\, and what they would do differently.
URL:https://gersonadvisoryservices.com/event/webinar-how-batteries-plus-sparked-19m-in-pipeline-with-ai-agents/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261217T120000
DTEND;TZID=America/New_York:20261217T130000
DTSTAMP:20260616T004330Z
CREATED:20260616T004330Z
LAST-MODIFIED:20260616T004330Z
UID:2823-1797508800-1797512400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Recognition Programs that Work
DESCRIPTION:An IFA Franchisor Forum webinar on building effective franchisee and employee recognition programs — covering what drives meaningful recognition how to design programs that reinforce culture and the link between recognition and system-wide performance.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-recognition-programs-that-work/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR