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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;TZID=America/New_York:20261105T120000
DTEND;TZID=America/New_York:20261105T130000
DTSTAMP:20261021T234354Z
CREATED:20261021T234354Z
LAST-MODIFIED:20261021T234354Z
UID:3387-1793880000-1793883600@gersonadvisoryservices.com
SUMMARY:Franchisor Forum: Don't Get Mad at Penguins
DESCRIPTION:An IFA Franchisor Forum session for professional exchange across the franchise community\, offering practical insight and thoughtful discussion. Draws on the ideas behind “Don’t Get Mad at Penguins” to explore expectations\, accountability\, and the hidden assumptions that shape professional relationships in franchising.
URL:https://gersonadvisoryservices.com/event/franchisor-forum-dont-get-mad-at-penguins/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261104T150000
DTEND;TZID=America/New_York:20261104T160000
DTSTAMP:20261007T205026Z
CREATED:20261007T205026Z
LAST-MODIFIED:20261007T205026Z
UID:3344-1793804400-1793808000@gersonadvisoryservices.com
SUMMARY:Your Next 100 Units Could Be Down Under: Finding and Partnering with the Right Master Franchisee
DESCRIPTION:A Franchise Consortium webinar on Australia and New Zealand as compelling next-growth markets for U.S. franchise brands facing slower domestic development. Covers assessing the market opportunity\, choosing the right structure (master franchising vs. direct unit franchising)\, identifying and vetting local partners with capital and cultural alignment\, and structuring agreements that protect the brand with proper development commitments\, territory rights\, and exit protections. Free with live Q&A.
URL:https://gersonadvisoryservices.com/event/your-next-100-units-could-be-down-under-finding-and-partnering-with-the-right-master-franchisee/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261104T140000
DTEND;TZID=America/New_York:20261104T150000
DTSTAMP:20261104T035441Z
CREATED:20261104T035441Z
LAST-MODIFIED:20261104T035441Z
UID:3407-1793800800-1793804400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchise Development in 2027: How to prepare for what's next by looking back at 2026
DESCRIPTION:An IFA webinar with Lynda Black (VP of Strategic Marketing\, Scorpion) and Nick Way (Senior Director of Brand Marketing\, Home Helpers) on the latest 2026 trends in franchise development and how to get ready for 2027. Covers trends across advertising and sales\, guidelines for heading into 2027\, and AI solutions that can help grow your footprint.
URL:https://gersonadvisoryservices.com/event/webinar-franchise-development-in-2027-how-to-prepare-for-whats-next-by-looking-back-at-2026/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261103T130000
DTEND;TZID=America/New_York:20261103T133000
DTSTAMP:20261021T234314Z
CREATED:20261021T234314Z
LAST-MODIFIED:20261021T234314Z
UID:3377-1793710800-1793712600@gersonadvisoryservices.com
SUMMARY:Webinar | Proven Ways to Standardize Franchise Operations and Scale with Confidence
DESCRIPTION:A 30-minute Method CRM Lunch & Learn on bringing consistency\, visibility\, and efficiency to a franchise network. Shows how each franchisee can keep its own QuickBooks file for accounting while HQ gains cross-location visibility and standardizes operations through an AI-customizable CRM.
URL:https://gersonadvisoryservices.com/event/webinar-proven-ways-to-standardize-franchise-operations-and-scale-with-confidence/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261029T130000
DTEND;TZID=America/New_York:20261029T133000
DTSTAMP:20261027T030552Z
CREATED:20261027T030552Z
LAST-MODIFIED:20261027T030552Z
UID:3397-1793278800-1793280600@gersonadvisoryservices.com
SUMMARY:Webinar | Coaching 62 Territories From One Set of Numbers
DESCRIPTION:An IFA webinar on how We Sell Restaurants turned franchisee data into a coaching system with Zoho Analytics. Robin Gagnon and Eric Gagnon of We Sell Restaurants join Ali Shabdar of Zoho to show how they built a brand-wide view to spot top\, mid-tier\, and underperforming franchisees across 62 territories\, gave franchisees their own benchmarked dashboards\, turned performance reviews into focused coaching conversations\, and saved 50 hours per reporting project.
URL:https://gersonadvisoryservices.com/event/webinar-coaching-62-territories-from-one-set-of-numbers/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261028T140000
DTEND;TZID=America/New_York:20261028T150000
DTSTAMP:20261016T201325Z
CREATED:20261016T201325Z
LAST-MODIFIED:20261016T201325Z
UID:3357-1793196000-1793199600@gersonadvisoryservices.com
SUMMARY:Webinar | Understanding What Drives Profitability Differences Across Franchise Locations
DESCRIPTION:An IFA webinar digging into the financial and operational factors behind unit-level profitability and what high-performing locations do differently. Covers the cost and margin drivers that separate top performers\, how to read and compare P&Ls across locations to spot problems early\, how benchmarking turns network data into actionable franchisee coaching\, and practical strategies to improve profitability one location at a time. Built for franchise leaders in operations\, finance\, and franchisee support.
URL:https://gersonadvisoryservices.com/event/webinar-understanding-what-drives-profitability-differences-across-franchise-locations/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261027T130000
DTEND;TZID=America/New_York:20261027T133000
DTSTAMP:20261007T205026Z
CREATED:20261007T205026Z
LAST-MODIFIED:20261007T205026Z
UID:3343-1793106000-1793107800@gersonadvisoryservices.com
SUMMARY:Webinar | Off the Hamster Wheel: Building a Franchise Marketing Strategy Your Whole Team Will Run With
DESCRIPTION:An IFA webinar on building a franchise marketing strategy in weeks — not months — that marketing\, sales\, finance\, and leadership all believe in and execute together. Covers why most franchise marketing teams are stuck running harder for the same results\, the Briefing Not the Brief approach for kicking off strategy with team buy-in\, and a one-page guide for immediate use. Speakers: Greg Morrell (CEO\, Tidehouse) and Juliet DiIorio (Chief Marketing & Growth Officer\, Senior Helpers).
URL:https://gersonadvisoryservices.com/event/webinar-off-the-hamster-wheel-building-a-franchise-marketing-strategy-your-whole-team-will-run-with/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T130000
DTEND;TZID=America/New_York:20261022T133000
DTSTAMP:20261021T234314Z
CREATED:20261021T234314Z
LAST-MODIFIED:20261021T234314Z
UID:3375-1792674000-1792675800@gersonadvisoryservices.com
SUMMARY:Webinar | The 5 Hidden Marketing Blind Spots Costing Franchise Systems Revenue
DESCRIPTION:An IFA webinar revealing five often-overlooked marketing gaps that drain franchise profitability\, even when marketing spend and lead volume are rising. Covers how rising acquisition costs\, AI-driven customer discovery\, and pressure to improve profitability make the old marketing playbook insufficient\, plus actionable steps to address each blind spot before 2027.
URL:https://gersonadvisoryservices.com/event/webinar-the-5-hidden-marketing-blind-spots-costing-franchise-systems-revenue/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261022T120000
DTEND;TZID=America/New_York:20261022T130000
DTSTAMP:20260616T004313Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260616T004313Z
UID:2819-1792670400-1792674000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Unifying Local & National Marketing for Better Consumer Experience that Supports Brand Voice
DESCRIPTION:An IFA Franchisor Forum webinar on turning national marketing strategy into consistent local execution. Covers designing campaigns that translate at the unit level\, equipping franchisees with the tools for consistent execution\, balancing brand control with local market flexibility\, and using data to drive smarter decisions at both national and local levels.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-unifying-local-national-marketing-for-better-consumer-experience-that-supports-brand-voice/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261021T140000
DTEND;TZID=America/New_York:20261021T150000
DTSTAMP:20261007T205445Z
CREATED:20260922T224235Z
LAST-MODIFIED:20261007T205445Z
UID:3248-1792591200-1792594800@gersonadvisoryservices.com
SUMMARY:Webinar | Group Therapy for Zors & Zees: An Unfiltered Conversation
DESCRIPTION:An IFA webinar putting a franchisee and a franchisor in the same room for an honest conversation about what each side actually wants\, what they’re afraid to ask\, and the hot takes typically left unsaid. Topics include royalties and how they’re used\, tech mandates\, and whether AI will fix anything or add complexity. Erik Van Horn (Co-founder\, Front Street Equity Partners) takes the franchisee chair; Dan Claps (CEO\, Voda Cleaning and Franchise Playbook) takes the franchisor chair. Includes anonymous audience Q&A.
URL:https://gersonadvisoryservices.com/event/webinar-group-therapy-for-zors-zees-an-unfiltered-conversation/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261021T123000
DTEND;TZID=America/New_York:20261021T133000
DTSTAMP:20261016T201646Z
CREATED:20261016T201325Z
LAST-MODIFIED:20261016T201646Z
UID:3358-1792585800-1792589400@gersonadvisoryservices.com
SUMMARY:The Fastlane FTC Case: Who Is Responsible for the Franchise Sales Pitch?
DESCRIPTION:A Franchise-Info webinar examining the FTC’s complaint against Premier Franchising Group and Franchise Fastlane\, where over 200 buyers paid $49\,500 or more in initial fees based on claims of profitability with no experience required and less than 15 hours of work per week. The companies settled for a combined $1.85 million. Covers how franchisors can monitor outsourced sales practices\, control earnings claims\, and prevent Franchise Rule violations before they become an FTC case.
URL:https://gersonadvisoryservices.com/event/the-fastlane-ftc-case-who-is-responsible-for-the-franchise-sales-pitch/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261021
DTEND;VALUE=DATE:20261022
DTSTAMP:20260910T000414Z
CREATED:20260910T000414Z
LAST-MODIFIED:20260910T000414Z
UID:3201-1792540800-1792627199@gersonadvisoryservices.com
SUMMARY:Building a Business Worth Selling: How to Build a Business You Can Sell or Hand Down
DESCRIPTION:A free AFA webinar on understanding what a franchise business is actually worth today and turning what has been built into a real asset that can be sold\, passed down\, or stepped back from. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/building-a-business-worth-selling-how-to-build-a-business-you-can-sell-or-hand-down/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261020T140000
DTEND;TZID=America/New_York:20261020T150000
DTSTAMP:20260819T211314Z
CREATED:20260819T211314Z
LAST-MODIFIED:20260819T211314Z
UID:3092-1792504800-1792508400@gersonadvisoryservices.com
SUMMARY:Webinar | Your Membership at Work: The IFA Foundation
DESCRIPTION:An IFA member orientation webinar hosted by Sydni Konohia and Zack Kirshner covering how IFA Protects\, Enhances\, and Promotes the franchise community. Includes an IFA Academy live demo from Lea Simmons and a spotlight on the IFA Foundation with Jillian Scott\, Tara McKeon\, and Wendy Kunz highlighting programs designed to strengthen and advance the franchise community.
URL:https://gersonadvisoryservices.com/event/webinar-your-membership-at-work-the-ifa-foundation/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261014T140000
DTEND;TZID=America/New_York:20261014T150000
DTSTAMP:20261007T205432Z
CREATED:20260915T010158Z
LAST-MODIFIED:20261007T205432Z
UID:3211-1791986400-1791990000@gersonadvisoryservices.com
SUMMARY:Webinar | How Elite Franchisors Turn Franchisee Data Into Benchmarks Buy-In and Growth – Closing the Value Vacuum
DESCRIPTION:An IFA Wednesday Wise webinar with Qvinci CEO Brad Adams\, JETSET Pilates CEO Bertus Albertse\, and Matt Waller (Senior Director of Finance and Accounting) on eliminating the Value Vacuum — a one-way reporting process where franchisees submit data and get nothing useful in return. Covers automating location-level financial data collection\, mapping to brand-defined standards\, creating peer benchmarks and unit-level economics\, and increasing franchisee adoption by returning value to the unit.
URL:https://gersonadvisoryservices.com/event/webinar-how-elite-franchisors-turn-franchisee-data-into-benchmarks-buy-in-and-growth-closing-the-value-vacuum/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261013T130000
DTEND;TZID=America/New_York:20261013T133000
DTSTAMP:20261007T205026Z
CREATED:20261007T205026Z
LAST-MODIFIED:20261007T205026Z
UID:3342-1791896400-1791898200@gersonadvisoryservices.com
SUMMARY:Webinar | Closing the Consistency Gap: Best Practices Learned Across Hundreds of Multi-Location Brands
DESCRIPTION:An IFA webinar on how brand consistency erodes quietly across multi-location systems — one inconsistency at a time — and what to do about it. Uses a live scenario board format covering Reviews & Ratings\, Review Generation\, Listings\, Social\, and Proving Value to Franchisees. Consumer Fusion account managers share how they’ve handled real-world consistency problems across hundreds of multi-location and franchise brands in home services\, auto\, healthcare\, and retail.
URL:https://gersonadvisoryservices.com/event/webinar-closing-the-consistency-gap-best-practices-learned-across-hundreds-of-multi-location-brands/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261008T120000
DTEND;TZID=America/New_York:20261008T130000
DTSTAMP:20260809T222709Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260809T222709Z
UID:2817-1791460800-1791464400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Coaching vs Compliance
DESCRIPTION:An IFA Franchisor Forum webinar examining the distinction between coaching and compliance in franchise field support — and how franchise leaders can build cultures that drive performance through development rather than enforcement.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-coaching-vs-compliance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261007T130000
DTEND;TZID=America/New_York:20261007T140000
DTSTAMP:20260910T000414Z
CREATED:20260910T000414Z
LAST-MODIFIED:20260910T000414Z
UID:3198-1791378000-1791381600@gersonadvisoryservices.com
SUMMARY:Webinar | National Brand. Local Impact: A Franchise Audio Advertising Playbook with AudioGo
DESCRIPTION:A deeper dive into how franchise brands can use AudioGo to scale digital audio advertising across their networks. Covers flexible national\, local\, and co-op campaign models\, real-world franchise success stories\, targeting\, creative\, campaign management\, and reporting at scale — with a live platform walkthrough showing how to launch and manage campaigns across multiple markets and locations. Speaker: Ian Murphy\, Senior Manager of Business Development\, AudioGo.
URL:https://gersonadvisoryservices.com/event/webinar-national-brand-local-impact-a-franchise-audio-advertising-playbook-with-audiogo/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261006T130000
DTEND;TZID=America/New_York:20261006T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3192-1791291600-1791293400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchise Advertising on Demand: Why Local Ordering Beats the Old Playbook
DESCRIPTION:An IFA webinar introducing Simpli.Hub and the concept of treating local franchise advertising like an on-demand order — corporate sets guardrails and approves creative\, and local teams launch a ready-to-go campaign in minutes. Covers how co-op funds\, MDF\, and local ad budgets can stop sitting unspent or drifting off-brand\, and how franchise brands are closing the gap between local ad spend and local results. Speaker: Amanda Shelton\, VP of Product\, Simpli.Fi.
URL:https://gersonadvisoryservices.com/event/webinar-franchise-advertising-on-demand-why-local-ordering-beats-the-old-playbook/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260930T130000
DTEND;TZID=America/New_York:20260930T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3111-1790773200-1790775000@gersonadvisoryservices.com
SUMMARY:Webinar | How AI Can Help Franchisors Grow Faster Reduce Costs & Improve ROI
DESCRIPTION:A practical webinar exploring nine ways franchisors can use AI today to generate measurable ROI. Covers empowering franchisees with 24/7 self-service support\, field operations intelligence\, demand prediction and staffing optimization\, AI voice technology for lead capture\, multilingual customer support\, franchisee growth and recruitment\, network-wide operational visibility\, omnichannel upselling\, and replicating top-performing location best practices. Speakers: Kishore Pal\, Santosh Addagulla\, and Phani Kumar (AI Franchisor Advisory).
URL:https://gersonadvisoryservices.com/event/webinar-how-ai-can-help-franchisors-grow-faster-reduce-costs-improve-roi/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260929T130000
DTEND;TZID=America/New_York:20260929T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3191-1790686800-1790688600@gersonadvisoryservices.com
SUMMARY:Webinar | Beyond Prompts: How to Avoid "Faster Mediocrity" with AI
DESCRIPTION:An IFA webinar challenging the idea that better prompt engineering alone creates meaningful competitive advantage. Introduces the 4 Cs framework — CRM\, content\, channels\, and customers — to transform creativity into a repeatable system that moves from insight to execution. Covers PhD-level questioning techniques for deeper analysis\, building proprietary data puddles from unique internal information\, and scaling meaningful innovation without scaling mediocrity. Speaker: Jack Hom\, Commercial Director Franchise\, ActiveCampaign.
URL:https://gersonadvisoryservices.com/event/webinar-beyond-prompts-how-to-avoid-faster-mediocrity-with-ai/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260924T120000
DTEND;TZID=America/New_York:20260924T130000
DTSTAMP:20260809T222749Z
CREATED:20260616T004313Z
LAST-MODIFIED:20260809T222749Z
UID:2818-1790251200-1790254800@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum: Discovery Day Success
DESCRIPTION:An IFA Franchisor Forum webinar on designing and executing high-impact Discovery Days that convert qualified candidates into committed franchisees — covering preparation candidate experience and follow-through strategies.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-discovery-day-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260923T130000
DTEND;TZID=America/New_York:20260923T140000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3190-1790168400-1790172000@gersonadvisoryservices.com
SUMMARY:Webinar | Hands On Lab: Building Advanced AI Workflows
DESCRIPTION:An IFA hands-on webinar where three real AI workflows are built live on screen: an agent that reads Slack and email to create an evening digest\, an agent committee that acts as a sounding board for franchisor-franchisee conversations\, and a unit health dashboard built three ways (entry-level\, mid-tier\, and advanced). Covers connectors\, skills\, and agents in plain language\, plus permissions\, data access\, governance\, accuracy\, and the actual cost of running agents at scale. Speakers: Tushar Mishra (CEO) and Adrian Reiter (Head of Finance & Operations)\, both of Delightree.
URL:https://gersonadvisoryservices.com/event/webinar-hands-on-lab-building-advanced-ai-workflows/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260923
DTEND;VALUE=DATE:20260924
DTSTAMP:20260910T000414Z
CREATED:20260910T000414Z
LAST-MODIFIED:20260910T000414Z
UID:3200-1790121600-1790207999@gersonadvisoryservices.com
SUMMARY:How Unit Managers Can Drive Sales Every Day Without the Owner in the Store
DESCRIPTION:A free AFA webinar on giving unit managers the mindset and daily habits to drive sales every shift — not just to keep things running — when the owner is not in the room. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/how-unit-managers-can-drive-sales-every-day-without-the-owner-in-the-store/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T140000
DTEND;TZID=America/New_York:20260922T150000
DTSTAMP:20260723T011349Z
CREATED:20260409T031223Z
LAST-MODIFIED:20260723T011349Z
UID:2648-1790085600-1790089200@gersonadvisoryservices.com
SUMMARY:Webinar | The Consultant-Franchisor Partnership: What Drives Mutual Success
DESCRIPTION:A FranNet-hosted IFA webinar with Jania Bailey CFE and franchise industry experts on optimizing communication and collaboration between franchise consultants and franchisors. Covers sharing clear brand information\, identifying consultant questions that signal a need for support\, and determining whether a joint strategy is effectively serving the client and growing the system. Earns 1 CFE IFA LIVE credit.
URL:https://gersonadvisoryservices.com/event/webinar-the-consultant-franchisor-partnership-what-drives-mutual-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T130000
DTEND;TZID=America/New_York:20260922T133000
DTSTAMP:20260908T024100Z
CREATED:20260908T024100Z
LAST-MODIFIED:20260908T024100Z
UID:3189-1790082000-1790083800@gersonadvisoryservices.com
SUMMARY:Webinar | When Crisis Hits: Managing Disruption Risk and Regulatory Scrutiny in Franchise Systems
DESCRIPTION:An IFA webinar exploring practical strategies for preparing and responding to franchise crisis events — from food safety incidents and product-related risks to supply chain challenges\, geopolitical developments\, and evolving regulatory demands. Covers managing investigations and litigation\, protecting brand reputation\, and maintaining business continuity. Speakers: Mo Alturk\, Kyle Lennox\, Marcella Ducca\, and Laura Sixkiller (all Shareholders\, Greenberg Traurig).
URL:https://gersonadvisoryservices.com/event/webinar-when-crisis-hits-managing-disruption-risk-and-regulatory-scrutiny-in-franchise-systems/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T130000
DTEND;TZID=America/New_York:20260917T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3110-1789650000-1789651800@gersonadvisoryservices.com
SUMMARY:Webinar | From Clicks to Revenue: Rethinking Franchise Paid Media in the Age of AI
DESCRIPTION:An Ignite Visibility webinar on how AI\, first-party data\, and revenue attribution are changing franchise paid media strategy. Covers spotting when a good CPL hides weak lead quality\, improving lead quality by feeding better conversion data back into ad platforms\, balancing AI-driven automation with brand standards and local market needs\, and connecting paid media performance to qualified leads\, appointments\, sales\, and revenue. Speaker: Stephanie Peterson\, CMO\, Ignite Visibility.
URL:https://gersonadvisoryservices.com/event/webinar-from-clicks-to-revenue-rethinking-franchise-paid-media-in-the-age-of-ai/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260916T140000
DTEND;TZID=America/New_York:20260916T150000
DTSTAMP:20260809T224834Z
CREATED:20260809T224834Z
LAST-MODIFIED:20260809T224834Z
UID:3037-1789567200-1789570800@gersonadvisoryservices.com
SUMMARY:Webinar | Unlocking Franchise Growth: From 'Rogue Local' to Seamless Brand Compliance and Structure
DESCRIPTION:A Constant Contact webinar with Dave Charest and Matthew Montoya on how leading franchise brands maintain consistency across every location without limiting local marketing. Covers establishing brand guardrails without stifling local creativity\, deploying locked pre-approved templates\, streamlining local outreach with automated approvals\, and leveraging network-wide insights to improve performance and adoption.
URL:https://gersonadvisoryservices.com/event/webinar-unlocking-franchise-growth-from-rogue-local-to-seamless-brand-compliance-and-structure/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260915T130000
DTEND;TZID=America/New_York:20260915T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3109-1789477200-1789479000@gersonadvisoryservices.com
SUMMARY:Webinar | The Franchise Performance Dashboard: 6 Leading Indicators That Predict Future Growth
DESCRIPTION:A Citrin Cooperman webinar on the six leading performance indicators that predict franchise growth before they appear on a P&L. Covers moving beyond traditional financial reporting to build a complete picture of franchise health — using data proactively to uncover hidden opportunities\, strengthen operational and financial performance\, and support faster decision-making across the system. Speaker: Melissa Davis\, Partner\, Citrin Cooperman.
URL:https://gersonadvisoryservices.com/event/webinar-the-franchise-performance-dashboard-6-leading-indicators-that-predict-future-growth/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260909T110000
DTEND;TZID=America/New_York:20260909T120000
DTSTAMP:20260805T012943Z
CREATED:20260805T012943Z
LAST-MODIFIED:20260805T012943Z
UID:3019-1788951600-1788955200@gersonadvisoryservices.com
SUMMARY:Funding the Franchisee: The Missing Link in Franchise Sales
DESCRIPTION:A Franchise Consortium live event and streamed webinar on franchise funding strategy. Franchise Consortium founder sits down with Benetrends CEO Rocco Fiorentino and VP Anthony Byrd to address why funding is the one piece of the franchise sales process that nobody owns — and how to fix it. Available in-person at Fogo de Chão San Antonio Riverwalk or streamed live. Free.
URL:https://gersonadvisoryservices.com/event/funding-the-franchisee-the-missing-link-in-franchise-sales/
LOCATION:Fogo de Chão San Antonio Riverwalk\, 849 E Commerce St #393\, San Antonio\, TX\, 78205\, USA
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260901T130000
DTEND;TZID=America/New_York:20260901T133000
DTSTAMP:20260830T182834Z
CREATED:20260830T182834Z
LAST-MODIFIED:20260830T182834Z
UID:3108-1788267600-1788269400@gersonadvisoryservices.com
SUMMARY:Webinar | Operating Blind: How Multi-Location Brands Detect Problems Before They Become Churn Bad Reviews and Lost Revenue
DESCRIPTION:A Listen360 Lunch & Learn webinar on how leading multi-location brands use customer feedback and operational insights to identify problems earlier\, make more informed decisions\, and create consistent customer experiences across every location. Covers spotting early warning signals like inconsistent service\, staffing challenges\, and shifts in customer sentiment before they lead to declining performance and lost customers. Speaker: Juliano Albazi\, Strategic Account Executive\, Listen360.
URL:https://gersonadvisoryservices.com/event/webinar-operating-blind-how-multi-location-brands-detect-problems-before-they-become-churn-bad-reviews-and-lost-revenue/
CATEGORIES:Webinar
END:VEVENT
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