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X-WR-CALDESC:Events for Gerson Advisory Services
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DTSTART;TZID=America/New_York:20260602T130000
DTEND;TZID=America/New_York:20260602T133000
DTSTAMP:20260512T000601Z
CREATED:20260511T235325Z
LAST-MODIFIED:20260512T000601Z
UID:2738-1780405200-1780407000@gersonadvisoryservices.com
SUMMARY:Webinar | The Hidden Half of Customer Experience: Where Operations Become the Brand
DESCRIPTION:An IFA webinar uncovering how back-of-house operations directly shape the customer experience — and why franchise brands that align operational consistency with customer-facing promises outperform those that treat them as separate disciplines.
URL:https://gersonadvisoryservices.com/event/webinar-the-hidden-half-of-customer-experience-where-operations-become-the-brand/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260603T140000
DTEND;TZID=America/New_York:20260603T150000
DTSTAMP:20260511T235325Z
CREATED:20260511T235325Z
LAST-MODIFIED:20260511T235325Z
UID:2736-1780495200-1780498800@gersonadvisoryservices.com
SUMMARY:Webinar | Balancing Franchisor Brand Control and Localized Marketing in Your System
DESCRIPTION:An IFA webinar examining how franchise brands can maintain brand consistency at the corporate level while enabling effective localized marketing execution at the unit level — covering tools strategies and governance models for franchise marketing systems.
URL:https://gersonadvisoryservices.com/event/webinar-balancing-franchisor-brand-control-and-localized-marketing-in-your-system/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260609T130000
DTEND;TZID=America/New_York:20260609T133000
DTSTAMP:20260526T191614Z
CREATED:20260526T191614Z
LAST-MODIFIED:20260526T191614Z
UID:2770-1781010000-1781011800@gersonadvisoryservices.com
SUMMARY:WEBINAR | The Trust Economy: How Franchise Brands Are Winning (and Losing) Customers in the New Visibility Era
DESCRIPTION:An IFA webinar exploring how franchise brands build and lose customer trust in the new visibility era — where AI search and local digital presence determine whether a brand is recommended or overlooked.
URL:https://gersonadvisoryservices.com/event/webinar-the-trust-economy-how-franchise-brands-are-winning-and-losing-customers-in-the-new-visibility-era/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260610T120000
DTEND;TZID=America/New_York:20260610T130000
DTSTAMP:20260601T184559Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260601T184559Z
UID:2745-1781092800-1781096400@gersonadvisoryservices.com
SUMMARY:Why AI Won't Recommend Your Franchise Network
DESCRIPTION:A Gerson Advisory Services webinar exploring why most franchise networks are invisible to AI recommendation engines — and what franchisors must change in their digital presence operations and data infrastructure to become AI-recommended brands.
URL:https://gersonadvisoryservices.com/event/why-ai-wont-recommend-your-franchise-network/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T130000
DTEND;TZID=America/New_York:20260616T133000
DTSTAMP:20260512T000837Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000837Z
UID:2743-1781614800-1781616600@gersonadvisoryservices.com
SUMMARY:Webinar | Territory Mapping: The New Era of Franchise Growth
DESCRIPTION:An IFA webinar on how modern territory mapping tools and data-driven approaches are reshaping franchise expansion strategy — helping franchisors define protect and optimize territories for sustainable unit-level growth.
URL:https://gersonadvisoryservices.com/event/webinar-territory-mapping-the-new-era-of-franchise-growth/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T140000
DTEND;TZID=America/New_York:20260617T150000
DTSTAMP:20260512T000944Z
CREATED:20260511T235643Z
LAST-MODIFIED:20260512T000944Z
UID:2746-1781704800-1781708400@gersonadvisoryservices.com
SUMMARY:The Playbook for Turning Top-Line Growth Into Bottom-Line Results
DESCRIPTION:A Gerson Advisory Services webinar providing franchise executives with a practical framework for converting revenue growth into sustainable profitability — covering unit economics cost management franchisee performance and operational leverage.
URL:https://gersonadvisoryservices.com/event/the-playbook-for-turning-top-line-growth-into-bottom-line-results/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260618T130000
DTEND;TZID=America/New_York:20260618T140000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2804-1781787600-1781791200@gersonadvisoryservices.com
SUMMARY:Webinar | Private Equity Readiness for Franchising – Quality of Earnings + Value Creation Levers
DESCRIPTION:A panel webinar on what it means to be PE-ready as a franchise brand. Covers validating financial performance\, normalizing earnings\, identifying key risks and opportunities\, and value creation levers that drive premium valuations. Topics include unit economics optimization\, operational efficiency\, franchise development acceleration\, and brand positioning. Speakers include Devon Rinker (Blackstone)\, Blake Lantero (Uncommon Equity)\, Jonathan Marlow (New Mountain Capital)\, and Kim Gubera (PIRTEK USA). Moderated by Michael Iannuzzi (Citrin Cooperman).
URL:https://gersonadvisoryservices.com/event/webinar-private-equity-readiness-for-franchising-quality-of-earnings-value-creation-levers/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T130000
DTEND;TZID=America/New_York:20260623T133000
DTSTAMP:20260608T232359Z
CREATED:20260608T232359Z
LAST-MODIFIED:20260608T232359Z
UID:2805-1782219600-1782221400@gersonadvisoryservices.com
SUMMARY:Webinar | When Every Franchisee Has AI: The New Role of Brand HQ in Driving Performance
DESCRIPTION:A Lunch N Learn exploring how leading franchise brands are rethinking the HQ-franchisee relationship in the AI era. Covers operationalizing data across the network for faster decisions\, how AI is changing brand coaching and communication with operators\, and the next generation of franchise performance management. Speaker: Gary Liskovich\, Co-founder & CEO of Harmonyze.
URL:https://gersonadvisoryservices.com/event/webinar-when-every-franchisee-has-ai-the-new-role-of-brand-hq-in-driving-performance/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260623T140000
DTEND;TZID=America/New_York:20260623T150000
DTSTAMP:20260622T231240Z
CREATED:20260622T231240Z
LAST-MODIFIED:20260622T231240Z
UID:2839-1782223200-1782226800@gersonadvisoryservices.com
SUMMARY:Webinar | American Franchise Act Update & IFA26 Advocacy Summit
DESCRIPTION:An exclusive IFA member briefing on the American Franchise Act covering its current status\, key opportunities and challenges ahead\, where member engagement can make the greatest impact\, and what to expect at the IFA Advocacy Summit. Speakers: Mike Layman (Chief Advocacy Officer\, IFA) and Jeff Hanscom (Senior VP of State and Local Government Relations\, IFA).
URL:https://gersonadvisoryservices.com/event/webinar-american-franchise-act-update-ifa26-advocacy-summit/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260624
DTEND;VALUE=DATE:20260625
DTSTAMP:20260622T234144Z
CREATED:20260622T234144Z
LAST-MODIFIED:20260622T234144Z
UID:2851-1782259200-1782345599@gersonadvisoryservices.com
SUMMARY:How to Build a Culture of Accountability in Your Franchise Units
DESCRIPTION:A free AFA webinar tackling how to hold teams accountable when the owner is not present. Covers setting clear expectations\, using scorecards and performance tools\, and creating a self-correcting team culture. Part of the Multi-Unit Franchisee Success Series.
URL:https://gersonadvisoryservices.com/event/how-to-build-a-culture-of-accountability-in-your-franchise-units/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T120000
DTEND;TZID=America/New_York:20260625T130000
DTSTAMP:20260616T004252Z
CREATED:20260616T004252Z
LAST-MODIFIED:20260616T004252Z
UID:2811-1782388800-1782392400@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisor Forum presents – Leading Through Uncertainty: How Franchise Leaders Shape Resilience Growth and Policy
DESCRIPTION:An IFA Franchisor Forum webinar exploring how franchise leaders can shape resilience and drive growth while navigating an uncertain policy and economic environment.
URL:https://gersonadvisoryservices.com/event/webinar-franchisor-forum-presents-leading-through-uncertainty-how-franchise-leaders-shape-resilience-growth-and-policy/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260625T140000
DTEND;TZID=America/New_York:20260625T150000
DTSTAMP:20260429T230948Z
CREATED:20260429T230948Z
LAST-MODIFIED:20260429T230948Z
UID:2692-1782396000-1782399600@gersonadvisoryservices.com
SUMMARY:Webinar | Network. Engage. Grow.: IFA Regional Events & Mentorship
DESCRIPTION:An overview of how IFA works to Protect\, Enhance\, and Promote the franchise community. Covers member programs\, IFA Academy\, Regional Franchising Networks (FBN & WFN)\, and the IFA Mentor Program (Franship). Ideal for new and longtime IFA members.
URL:https://gersonadvisoryservices.com/event/webinar-network-engage-grow-ifa-regional-events-mentorship/
CATEGORIES:Webinar
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