BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Gerson Advisory Services - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Gerson Advisory Services
X-ORIGINAL-URL:https://gersonadvisoryservices.com
X-WR-CALDESC:Events for Gerson Advisory Services
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251104T130000
DTEND;TZID=America/New_York:20251104T133000
DTSTAMP:20260423T164137
CREATED:20251022T205034Z
LAST-MODIFIED:20251022T205034Z
UID:1500-1762261200-1762263000@gersonadvisoryservices.com
SUMMARY:Webinar | Franchisee Profitability\, Solved: How C-Suite Leaders Drive 100% Adoption of Financial Performance Solutions
DESCRIPTION:Discover how top franchisors achieve near-100% franchisee adoption through Qvinci’s automated financial performance management platform\, eliminating manual data collection and scaling effortlessly.
URL:https://gersonadvisoryservices.com/event/webinar-franchisee-profitability-solved-how-c-suite-leaders-drive-100-adoption-of-financial-performance-solutions/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T120000
DTEND;TZID=America/New_York:20251105T133000
DTSTAMP:20260423T164137
CREATED:20251027T010328Z
LAST-MODIFIED:20251027T010328Z
UID:1553-1762344000-1762349400@gersonadvisoryservices.com
SUMMARY:NEFA x WFN Virtual Networking
DESCRIPTION:Virtual networking event hosted by New England Franchise Association and Women’s Franchise Network Boston for franchise professionals.
URL:https://gersonadvisoryservices.com/event/nefa-x-wfn-virtual-networking/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251106T110000
DTEND;TZID=America/New_York:20251106T120000
DTSTAMP:20260423T164137
CREATED:20251104T003132Z
LAST-MODIFIED:20251104T003258Z
UID:1657-1762426800-1762430400@gersonadvisoryservices.com
SUMMARY:Webinar | From Stuck Operator to Strategic Owner: How Field Support Can Transform Franchisee Performance
DESCRIPTION:Franchisee growth starts with the right support. Join us on November 6 at 11:00 AM ET to explore how franchisors can design\, empower\, and evolve their field support function to turn daily operators into strategic\, growth-minded owners.\nHear from both sides of the franchise relationship — a high-performing franchisee and a franchisor leader building a next-level support function. Learn how a coaching\, not consulting\, approach can unlock franchisee potential and drive results. \nKey Takeaways:\n✅ Shift franchisees from daily operators to growth-minded business owners\n✅ Transform field teams from consulting to coaching to maximize impact\n✅ Gain actionable strategies and real-world examples you can implement
URL:https://gersonadvisoryservices.com/event/webinar-from-stuck-operator-to-strategic-owner-how-field-support-can-transform-franchisee-performance/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T140000
DTEND;TZID=America/New_York:20251111T150000
DTSTAMP:20260423T164137
CREATED:20251022T205034Z
LAST-MODIFIED:20251022T205034Z
UID:1501-1762869600-1762873200@gersonadvisoryservices.com
SUMMARY:FranNet Webinar: Overcoming Obstacles in the Sales Process
DESCRIPTION:A webinar exploring strategies to overcome obstacles in the franchise sales process.
URL:https://gersonadvisoryservices.com/event/frannet-webinar-overcoming-obstacles-in-the-sales-process/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251117T140000
DTEND;TZID=America/New_York:20251117T150000
DTSTAMP:20260423T164137
CREATED:20251110T004457Z
LAST-MODIFIED:20251110T004457Z
UID:1752-1763388000-1763391600@gersonadvisoryservices.com
SUMMARY:Webinar | Redefining Franchisee Performance: Why Unit-Level Success Ratio Beats AUV Metrics
DESCRIPTION:Join Keith Gerson and guest Gerry Henley for a live 60-minute session exploring how top franchisors replace AUV with the Unit-Level Success Ratio (ULSR) to measure true profitability and operational success.
URL:https://gersonadvisoryservices.com/event/webinar-redefining-franchisee-performance-why-unit-level-success-ratio-beats-auv-metrics/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251118T130000
DTEND;TZID=America/New_York:20251118T133000
DTSTAMP:20260423T164137
CREATED:20251103T023426Z
LAST-MODIFIED:20251103T023426Z
UID:1621-1763470800-1763472600@gersonadvisoryservices.com
SUMMARY:Webinar | Silent Churn: The Customers You Don’t Know You’re Losing
DESCRIPTION:Learn how to detect and prevent silent churn in franchise networks. Listen360 experts share strategies for recognizing disengaged customers and using real-time feedback\, alerts\, and trend analysis to improve retention.
URL:https://gersonadvisoryservices.com/event/webinar-silent-churn-the-customers-you-dont-know-youre-losing/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251119T130000
DTEND;TZID=America/New_York:20251119T140000
DTSTAMP:20260423T164137
CREATED:20251118T031658Z
LAST-MODIFIED:20251118T032020Z
UID:1788-1763557200-1763560800@gersonadvisoryservices.com
SUMMARY:Maryland’s Fast Track Franchise Registration Pilot Program — What Franchisors and Counsel Need to Know
DESCRIPTION:This virtual session covers Maryland’s new Fast Track Franchise Registration Pilot Program launching with the 2026 renewal cycle. Attendees will learn eligibility requirements\, application steps\, preparation strategies\, and hear insights from legal experts Lee Plave (Plave Koch PLC) and Keri McWilliams (Nixon Peabody LLP). Designed for franchisors and legal teams aiming to streamline their registration process.
URL:https://gersonadvisoryservices.com/event/fast-track-franchise-registration-pilot-program-2026-cycle-overview/
LOCATION:Virtual (Online Webinar)
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251119T140000
DTEND;TZID=America/Los_Angeles:20251119T150000
DTSTAMP:20260423T164137
CREATED:20251105T001431Z
LAST-MODIFIED:20251105T001650Z
UID:1679-1763560800-1763564400@gersonadvisoryservices.com
SUMMARY:Webinar: Multi-Unit Franchisee Success
DESCRIPTION:Join us for a free 60-minute information webinar where we share the secrets of top-performing franchisees and how to grow into a multi-unit franchise organization successfully.
URL:https://gersonadvisoryservices.com/event/webinar-multi-unit-franchisee-success/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T130000
DTEND;TZID=America/New_York:20251120T134500
DTSTAMP:20260423T164137
CREATED:20251103T023426Z
LAST-MODIFIED:20251103T023426Z
UID:1622-1763643600-1763646300@gersonadvisoryservices.com
SUMMARY:Webinar | How to Scale Local Marketing Without Losing Control
DESCRIPTION:This webinar explores how franchise brands can scale local marketing efforts while maintaining brand standards. Christopher G. Brown demonstrates Marvia’s distributed marketing platform\, which enables franchisees to create on-brand materials\, launch campaigns\, and access approved assets\, reducing corporate workload and ensuring compliance.
URL:https://gersonadvisoryservices.com/event/webinar-how-to-scale-local-marketing-without-losing-control/
CATEGORIES:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T160000
DTEND;TZID=America/New_York:20251120T173000
DTSTAMP:20260423T164137
CREATED:20250901T145739Z
LAST-MODIFIED:20250901T145739Z
UID:1111-1763654400-1763659800@gersonadvisoryservices.com
SUMMARY:Training\, Development and Retention of Franchise Talent
DESCRIPTION:IFA Fall Learning Series session focusing on training and retaining franchise talent and designing training programs.
URL:https://gersonadvisoryservices.com/event/training-development-and-retention-of-franchise-talent/
CATEGORIES:Webinar
END:VEVENT
END:VCALENDAR