An Independent Research Initiative
Find your true bearing on franchise technology.
The 2026 Franchise Management Software Benchmark Study is here — a free, independent look at what’s actually working for franchisors, built by The Voice of the Franchisor Compass™, a division of Gerson Advisory Services.
Enter to win $200
the odds are largely in your favor!
The Problem
Most software decisions are made without a map.
Franchisors choose management software the same way, again and again: a demo, a sales pitch, a price comparison, and a few limited, random references. There’s rarely any independent data on how these systems actually perform once real franchisors are living with them day to day.
You know how your own system feels. You rarely know how it compares.
What You Get
Real answers, sent straight back to you.
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01
A free copy of the full report
Every respondent receives the complete study findings the moment they publish.
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02
A chance to win
You’re entered into a random drawing for one of three $250 gift cards, your choice of provider.
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Real benchmarks you can use
Check your own tech choices, strengthen your next vendor conversation, and plan your next investment.
Enter to win $200
the odds are largely in your favor!
Who’s Behind This
Independent. No vendor funding. Nothing to sell.
The Voice of the Franchisor Compass™ is the data and insights engine of Gerson Advisory Services. It’s built to study the challenges that matter most to franchisors, one study at a time. This survey, the 2026 Franchise Management Software Benchmark Study, is the first one we’re publishing.
We believe this kind of openness is what responsible franchising looks like. Franchisors make better choices when they trust real data, not just vendor claims.
Keith Gerson, CFE — over 50 years across every side of franchising, including 12 years as President at FranConnect working with 1,500+ franchise brands.
Ready to Start
10–12 minutes. Confidential. A free report waiting on the other side.
TAKE THE SURVEYCloses August 31, 2026 · Enter for a chance to win $200.